Question of the Week: Which of these menu pages would generate more orders?

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On March 25th, 2021, we asked our LinkedIn community:

Which of these menu pages would generate more orders? (All things being equal.)

See the original post here.

The results

Here are some of the best responses:

“A: it asks for and takes more engagement. It answers possible questions in mind too.” – Masood Akbarzai

“A – It has an obvious Call To Action (CTA)” – Deborah O’Malley

“B – The more products you can see, the more likely you’ll buy on impulse” – Laura Fox

“The UI is unclear in the right version that you have to tap those selections.

I’ll 100% defer to A being a more clear UI. A better experience? Hmmm…. I’d still probably go A” – Shiva Manjunath

Connect with members of the Experiment Nation Directory

Name	Location	Short Bio / Specialities	LinkedIn URL
Maulin Shah	Portland	Inventive CRO and Analytics specialist experienced in driving strategy and execution of conversion funnel optimizations and user acquisitions.	http://www.linkedin.com/in/maulins
Leonard Castro	São Paulo	CRO Specialist, Ecommerce Growth and CRM strategist	http://www.linkedin.com/in/leonardcastro
Josephus (Joey) AYOOLA	Brussels Metropolitan Area	Digital growth strategist with a huge knack for experimentation.	https://www.linkedin.com/in/josephusayoola/

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“The UI for Version B is really, really unclear. I feel like I can’t see everything, and I’m not sure where to tap or what to do next.

But that microcopy on Version A has me ticked off. “10 Items Still Required”?

I’m guessing they mean to qualify for free delivery, but it reads so, so so very wrong. Would love to see a variation with a banner or bar saying “Free delivery above $XX” or whatever their qualification is (people will still do the mental math to get to that magic number if they get something free at the end)” – Eden Bidani

“I’m going to say A from a pure keep it simple principle B feels like what a designer would come up with, clean and stylish but not overly user friendly.” – Amrdeep Athwal (L.I.O.N)

“For me, neither. Too much effort either way. ” – Jonathan Hoppe

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We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.

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