On March 18th, 2021, we asked our LinkedIn community:
We want to know which of these approaches YOU think would help drive more ORDERS THROUGH EMAIL, and WHY? What would you change? What extra data would you need?
Assume the same customer in both: someone somewhat interested in earbuds who is researching this space early in their journey, with no preferences for brand or features yet.
See the original post here.
Here are some of the best responses:
|“If it’s running to warm traffic with interest, then A, otherwise B, to find warm traffic out of a completely broad cold traffic.” – Masood Akbarzai|
|“Honestly? I took a tour and, customer could be the same BUT user jouneys are totally different ?! *|
A is the last content before footer
B is an all-page modal
For this reason, B is the choice for users who don’t have preferences for brand or features (… don’t have preferences YET).
They see a pop-up, after 5,10 secs of navigation that offer a free stuff . So first reaction is “why not? If i win every kind of earbuds will be ok!?”
*Yep, i navigated both sites, If that is a sin… I’m guilty Your Honour!” – Valerio D.
|“I don’t either is overly optimized. Version A, I’m not sure what I’m supposed to do — other than subscribe, but don’t see any benefit or reason to subscribe.|
Version B, it’s clear I can win a free pair of earbuds, but also clear that I need to subscribe in order to get anywhere. . .
I’d suggest version B with a CTA button that leads a sign-up form overlay.
So. . . I guess my vote is B.” – Deborah O’Malley
Connect with Experimenters from around the world
We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.
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