Nesse episódio nosso convidado André Gillich, Head of CRO, compartilha sua experiência na Jussi crescendo a cultura de experimentação, começando pela nova abordagem em que “CRO não é um profissional e sim um processo.”Exploramos o impacto da cultura “Agil” e o desafio do foco em outputs não outcomes.Fechamos o podcast de forma prática compartilhando iniciativas tomadas em nossas empresas para acelerar a flywheel de experimentação.
Edição: João Pedro Alencar
Referências citadas:
- Mestre GP https://www.mestregp.com.br/
- Product arena https://productarena.io/
- It takes a flywheel to fly https://www.microsoft.com/en-us/research/group/experimentation-platform-exp/articles/it-takes-a-flywheel-to-fly-kickstarting-and-keeping-the-a-b-testing-momentum/
- Cursos PM3 cursospm3.com.br
- Naval at Tim Ferris https://open.spotify.com/episode/1yTaZvBKLTwVQHcNTvZ19i?si=wF_acs3ZT7qEGTCa4JUDlw
- Naval monologue https://open.spotify.com/episode/1TCwItjO5uj294IZ7MoZ10?si=3uWYsGhQStumCcRYBFJm5w
- How to get rich (without getting lucky) https://twitter.com/naval/status/1002103360646823936?lang=en
- Guess the test inspiration https://guessthetest.com/
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Rommil is the Founder of Experiment Nation and a Product Feature Experimentation Strategist.
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