A quick and dirty guide to pointing out bad practices that create friction to the customer when brands practice the company journey instead of the customer journey.
Also available as a podcast below:
Connect with Experimenters from around the world
We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.
Rommil is the Founder of Experiment Nation and the Product Lead of Growth Product at Loblaw Digital, overseeing Product-Led Growth, Experimentation, Growth Data Products, SEO, and ASO.
Latest posts by Rommil Santiago (see all)
- Making the case for data-backed design featuring Brian Massey - September 30, 2023
- Announcing the 2023 Conference Awards - September 24, 2023
- How to Maximize Hypotheses Testing ft. Eduardo Marconi Pinheiro Lima - September 9, 2023