A quick and dirty guide to pointing out bad practices that create friction to the customer when brands practice the company journey instead of the customer journey.
Also available as a podcast below:
Connect with Experimenters from around the world
We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.
Rommil is the Founder of Experiment Nation and the Product Lead of Growth Product at Loblaw Digital, overseeing Product-Led Growth, Experimentation, Growth Data Products, SEO, and ASO.
Latest posts by Rommil Santiago (see all)
- Stop having bad test ideas – with Bart Schutz - March 25, 2023
- How to be a good Experimentation LEADER with Cristina Pujol - March 18, 2023
- The Best CROs start with RESEARCH with Rommil Santiago - March 11, 2023