A quick and dirty guide to pointing out bad practices that create friction to the customer when brands practice the company journey instead of the customer journey.
Our industry is focused on the individual elements of what we do and how we do it, but not why we do it and the overall philosophy for it. This is part of the reason that businesses don’t give it the traction it deserves; senior business leaders are not interested in the execution, they’re interested in the overall benefit.
Strategies are not made every day, improvements are with Siddhartha Kathpalia
Global experimentation: Problem-solving at scale with Melanie Kyrklund
In his presentation, Ruben will discuss the importance of change management guided by an understandable model that you can start using today.
How to use data to find hidden insights about customers & opportunities for optimization with Sina Fak
Shiva will run through WHY you want to be running an experimentation program based on insight generation and not simply ‘winning’. He’ll also show you how to structure tests to support the growth of an insight-driven experimentation program.
In this session, Ayat Shukairy will share the lessons learned by analyzing over 22,000 AB tests on 700 CRO projects. These lessons paint the common patterns that helped us deliver upwards of 50% success rates on AB testing programs.
In this session – recommended for women in experimentation and those working with them – Bithika will help identify blind spots and hopes to help women and teams reach their true potential.
Video and Podcast available now!