Too often experiments are squandered. But if you put customer problems first and design the right type of test you can ensure every experiment is valuable to your business. The following talk will give your experimentation programs guardrails to make sure you’re not testing for testing sake. In this session Annika and Paul will share; How to map out business goals and customer problems. How to pick the right type of experiment. e.g when to use tree testing, copy testing, 5 second tests, A/B tests etc. How to gain insights faster and deliver more effective experiments.
Also available as a podcast below:
If you liked this interview, signup for Experiment Nation’s bi-weekly newsletter to receive more great interviews like this, memes, editorials, and conference sessions in your inbox: https://lnkd.in/g6rM8w25
Connect with Experimenters from around the world
We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.
- The problem with the word, “Hypothesis” and the importance of HiPPOs with Nima Yassini - January 28, 2023
- Adriana Morais is an Experiment Nation Certified CRO - January 27, 2023
- Laura Duhommet is an Experiment Nation Certified CRO - January 24, 2023