As conversion specialists and data analysts, we strive for experimentation- and validation-driven culture.
To be successful, it is essential to understand that your job is not just to run A/B tests. A large proportion of our work should be dedicated to change management. However, change is hard.
In his presentation, Ruben will discuss the importance of change management guided by an understandable model that you can start using today. He will explain the model step-by-step, using the knowledge you already have. You will find many examples of things you should and should not do to cultivate a culture of experimentation in your organization.
Connect with Experimenters from around the world
We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.