How to make a better sandwich: An introduction to multivariate testing with Danielle Gunraj

You can do better than testing button colors, but how do you decide what to test when, and what type of test to run? Roadmapping. This session teaches you to be the GPS navigator, helping your team optimize experimentation routes. On this journey, you will identify how each path can drive desired impacts by turning a formidable trek into a series of attainable milestones.

Also available in audio format:

If you liked this interview, signup for Experiment Nation’s bi-weekly newsletter to receive more great interviews like this, memes, editorials, and conference sessions in your inbox: https://lnkd.in/g6rM8w25


Connect with Experimenters from around the world

We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.


Advertisment


How Europe leverages AI for optimization with Noémie Sauvage

Noémie Sauvage shares her industry knowledge about optimization in Europe. Check it out!

How Wordle proves that Experimentation works

If you haven’t tried it yet, Wordle is a popular online game where you have to guess a 5-letter word Read more

Pizza Dough CRO with Simon Clark

Optimization and Pizza Making are the same and Simon will help you understand how and why it is beneficial to Read more

Can you run tests on sites with little traffic?

From a pure experimentation perspective - one absolutely can forego using statistics and just see what happens. We can believe Read more

Rommil Santiago