On March 11th, 2021, we asked our LinkedIn community:
We want to know which of these product description pages do YOU think would drive more ORDERS, and why? What would you change? What extra data would you need?
Assume the same customer in both: someone interested in a GPS watch that searched for “GPS watch” on Best Buy with the original intention of ordering online for delivery, with a budget of $500.00, and no preferences for brand or features at this moment.
The results

Here are some of the best responses:
Connect with members of the Experiment Nation Directory
Photo | Name | Location | Short Bio / Specialities | LinkedIn URL |
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Kathleen Davey | Canada | SEO Experimentation, CRO, UX desgin | https://www.linkedin.com/in/kpdavey/ |
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Jagadeesh Chundru | Vijayawada | When I was 22, started E-commerce business HandyTailor.com on 2015. After 3+ years of experience. unfortunately HandyTailor.Com operations are closed. reasons are plenty unskilled workers. A lot of customization & fitting issues in ladies tailoring industry. Anyway Itās a Long Story. What ever it isĀ HandyTailorĀ helped me on Business Development, Consumer Psychology, and Both Traditional & Digital Marketing. | https://in.linkedin.com/in/jagadeesh-chundru/ |
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Oreoluwa Akinnawo | Lagos, Nigeria | CRO, Experimentation and Digital Analytics | https://www.linkedin.com/in/oreoluwa-akinnawo-7a73a0177/ |
Connect with Experimenters from around the world
We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.