The Top 20 Must-Meet CROs of 2022

Earlier this year, we asked the Experiment Nation community who were the CROs that they felt everyone should know because of their welcoming nature, openness to connecting folks with others, willingness to share their expertise, and being just all-around awesome folks. Here are the results along with what the community had to say about them in order of votes:

20. Will Laurenson

“He loves connecting with people and sharing ideas, whether that’s about CRO, building a business or marketing in general. Always up for jumping on a call or receiving a message on LinkedIn.”

LinkedIn: https://www.linkedin.com/in/willlaurenson/

19. Shiva Manjunath

“He does an incredible job of presenting high-quality information around experimentation and building experimentation programs in an easy-to-understand way. I also super appreciate the memes – too many people take experimentation TOO seriously. It’s OK to laugh sometimes.”

LinkedIn: https://www.linkedin.com/in/shiva-manjunath/

18. Jonny Longden

“He’s one of the very few people who have experience in building and scaling an experimentation program from the senior level. The vision and mission of his career are to change the incorrect perceptions that the world has about experimentation and to open people’s eyes to its true potential, which is the replication of the scientific method in business. His door is always open and he welcomes and loves to talk to and help anyone he can about experimentation, no matter where they are on their journey.”

LinkedIn: https://www.linkedin.com/in/jonnylongden/

17. Ishan Goel

“Ishan is a data scientist/statistician who is focused on understanding and advancing the statistics behind experimentation. With a knack for writing and an interest in connecting with the community, Ishan loves to explain the concepts of statistics, understand the work of other experimenters and discuss various ideas in experimentation.“

LinkedIn: https://www.linkedin.com/in/i-goel/

16. Bhavik Patel

“He founded CRAP Talks, a series of meetups that focus on Conversion Rate Optimization, Analytics, and Product. He shares great posts on LinkedIn and is one of the nicest people one could ever meet.”

LinkedIn: https://www.linkedin.com/in/dodonerd/

15. Chris Marsh

“Chris is one of the kindest people one could come across. He has solid experience in CRO and is more than willing to help you and share his knowledge without pretense. He’s been extremely helpful and super kind since I started interacting with him. Even if he’s super busy, he’ll make sure to respond to your message and help you out.
Please connect with Chris for all things CRO & UX research. You can learn a lot from him.”

LinkedIn: https://www.linkedin.com/in/datachris/

14. Ton Wesseling

“One can be intimidated by him, knowing his reputation as an A/B testing expert, but he is friendly and open and just. a pleasure to know. A true gentleman.”

LinkedIn: https://www.linkedin.com/in/tonwesseling/

13. Andra Baragan

“She is an awesome practitioner, constantly putting out great content and helping others. Simply put, she’s amazing and she deserves it.”

LinkedIn: https://www.linkedin.com/in/andra-baragan/

12. Ruben de Boer

“Always has the time to connect with people to offer his advice on CRO.”

LinkedIn: https://www.linkedin.com/in/rgdeboer/

11. Rishi Rawat

“Rishi’s brain is just loaded with useful CRO information that you can immediately test on your website. I subscribed immediately to his website after the Experiment Nation Conference. His insights make me excited to read his newsletter in my inbox. He is probably one of those that I look up to and would want to become as I grow in my role.”

LinkedIn: https://www.linkedin.com/in/rawatrishi/

10. Matt Gershoff

“I can’t think of anyone more humble yet intelligent, willing, and even eager to share and commune with the industry. Any time anyone has a question, if he can help, he’ll try, and he’ll help connect you to his incredible network if he thinks others may be better able to answer or just to help get you a second or third opinion. He’s the furthest thing from arrogant I’ve met despite having every valid reason to be so – and he’s often the most knowledgeable person in the room even though he would be the first person to heatedly deny that claim.”

LinkedIn: https://www.linkedin.com/in/mattgershoff/

9. Lukas Vermeer

“He is so generous in sharing practical advice and novel ideas with the community. Plus, he has created the best resource to send people to, to learn about SRM.“

LinkedIn: https://www.linkedin.com/in/lukasvermeer/

8. Lucia van den Brink

“Lucia is an absolutely wonderful and loving person. She shares high-quality insights regularly and excels in both experimentation and writing.“

LinkedIn: https://www.linkedin.com/in/luciavandenbrink/

7. Kelly Wortham

“I have partnered with Kelly on a consulting project during which she shared her insights about experimentation above and beyond what the project called for. She also plays a tremendous role in helping others and answering questions through the Test & Learn Community channel on Slack.”

LinkedIn: https://www.linkedin.com/in/kellywortham/

6. Juliana Jackson

“Juliana is one of the most genuine, authentic experimentation people I’ve seen. She was very curious about experimentation a few years ago and picked up a LOT of experimentation skills along the way (working at CXL certainly helped). She is a great combination of ‘being humble’ and passionate about learning. She shares all of her lessons learned, and expertise, online (via LinkedIn and other channels).”

LinkedIn: https://www.linkedin.com/in/juliana-jackson/

5. Oliver Paton

“Oliver strives to make experimentation accessible for everyone, from providing insight to the experimentation community or supporting colleagues. Oliver’s approach to experimentation is one focused on the potential positive outcomes for the companies he supports.”

LinkedIn: https://www.linkedin.com/in/oliverpaton1/

4. Juanma Varo

“He is the most influential person in the Spanish market in the experimental sector, and deservedly so. He has also been named in Forbes as one of the 100 most creative Spaniards in the business world.”

LinkedIn: https://www.linkedin.com/in/growth-marketing-juanma-varo/

3. Ben Labay

“He’s always giving away free frameworks and advice. He really wants to help others grow.”

LinkedIn: https://www.linkedin.com/in/benlabay/

2. Ellie Hughes

“Ellie is a true experimentation evangelist and readily shares her deep knowledge and passion for experimentation with others.”

LinkedIn: https://www.linkedin.com/in/ellieexperiment/

1. Daphne Tideman

“Ask all the experiment guru’s about Daphne Tideman, and they will all tell you she’s showing how fast you can develop when you come from a mindset of adding value. She’s helped many impactful startups and is the first to offer an intro when somebody is looking for a new challenge. Her knowledge is pure gold, and she should finally get credit for all the good things she has done for the experimenter’s community.”

LinkedIn: https://www.linkedin.com/in/daphnetideman/

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