Results for emannueltavares95@gmail.com

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1. What is “flicker”?
Answer Provided: ?When the contents of a variation visibily change during loading because your testing tool is overriding existing code

Correct Answer: When the contents of a variation visibily change during loading because your testing tool is overriding existing code

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2. Which of the following is NOT an example of urgency?
Answer Provided: ?Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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3. What does “KPI” stand for?
Answer Provided: ?Key Performance Indicator

Correct Answer: Key Performance Indicator

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4. What is “bias”?
Answer Provided: ?It is a systemic preference towards something

Correct Answer: It is a systemic preference towards something

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5. Which is NOT a characteristic of “Novelty effects”?
Answer Provided: ?New features always perform the best

Correct Answer: New features always perform the best

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6. Which of the following best describes why letting a test run longer than planned may not be beneficial?
Answer Provided: ?Your p-values are likely to decrease

Correct Answer: You are probably not testing something very impactful

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7. Which BEST defines “Baseline Conversion”?
Answer Provided: ?The most recently recorded conversion rate of the metric you want to measure

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

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8. “AIDA” stands for which of the following?
Answer Provided: ?Attention, Interest, Desire, Action

Correct Answer: Attention, Interest, Desire, Action

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9. Which is NOT a factor in calculating sample size (in Frequentist statistics)?
Answer Provided: ?Beta

Correct Answer: Time

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10. Heatmaps are what form of data?
Answer Provided: ?Quantitative and Qualitative

Correct Answer: Quantitative and Qualitative

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11. Which BEST describes an experiment “Hypothesis”?
Answer Provided: ?The estimated lift from an experiment

Correct Answer: An educated guess as to what will happen during your experiment

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12. When writing copy, what is your #1 priority?
Answer Provided: ?Using the right keywords

Correct Answer: Writing for clarity, not cleverness

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13. Which generally happens when testing many variants running at once?
Answer Provided: ?It is harder to measure

Correct Answer: The power of your experiment decreases drastically

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14. Select the option which BEST completes the following sentence, “Great Experiments ______”:
Answer Provided: ?Answer business questions

Correct Answer: Answer business questions

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15. Which of the following is a reason to document experiments?
Answer Provided: ?All the answers are correct

Correct Answer: All the answers are correct

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16. Bayesian and Frequentist are which of the following?
Answer Provided: ?Schools of thought in statistics

Correct Answer: Schools of thought in statistics

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17. Which of the following BEST describes “statistical significance”?
Answer Provided: ?The probability the result observed was not due to random chance

Correct Answer: The probability the result observed was not due to random chance

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18. Which of the following is an example of social proof?
Answer Provided: ?Save now!

Correct Answer: Customers like you also liked this.

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19. Which of the following is true about p-values?
Answer Provided: ?p = .05 means that if you reject the null hypothesis, the probability of a type I error (aka false positive) is only 5%

Correct Answer: The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.

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20. A test has a >50% lift to your primary metric. What is the first thing you should do?
Answer Provided: ?Sanity check your results

Correct Answer: Sanity check your results

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21. “PMF” stands for which of the following?
Answer Provided: ?Product-Market Fit

Correct Answer: Product-Market Fit

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22. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ?To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

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23. What should you do before you run an experiment?
Answer Provided: ?All answers are correct

Correct Answer: All answers are correct

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24. After you have completed your conversion audit and have a list of hypotheses, what is the next step you need to take?
Answer Provided: ?Prioritize the hypotheses based on your framework of choice

Correct Answer: Prioritize the hypotheses based on your framework of choice

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25. What should you do if you want to experiment on a website with little traffic?
Answer Provided: ?Test high-impact changes

Correct Answer: Test high-impact changes

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26. In A/B testing, a “control” is generally which of the following?
Answer Provided: ?The version where no changes have been made

Correct Answer: The version where no changes have been made

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27. Which of the following is an example of scarcity?
Answer Provided: ?Only 7 left in stock.

Correct Answer: Only 7 left in stock.

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28. Which of the following is a problem with last-touch attribution?
Answer Provided: ?It over-represents the impact of brand campaigns

Correct Answer: It ignores upper-funnel activities

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29. Which of the following is TRUE of best practices?
Answer Provided: ?Should always be implemented

Correct Answer: They are a good starting point for ideation and testing

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30. What is not a valid CRO option when a site has little traffic?
Answer Provided: ?Believe you cannot run any tests

Correct Answer: Believe you cannot run any tests

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