Here’s the latest Weekly Buzz. Watch the video for key takeaways.
- Adding a scientific approach to the Lean Startup method is likely to produce higher revenue. Read this post by Harvard Business Review.
- Struggling to de-silo your experimentation program? Alek Toumert from Optimizely has some tips for you.
- 2020 B2B Marketing Practices That You Should Keep (Or Adopt) In 2021. Forrester has a list with culture of experimentation on it.
- Can’t randomize users to run A/B tests? This post details Booking.com’s approach to running non-randomised experiments.
- Experiment Nation has a lot of new podcast series in the works for 2021. Check them out!
If you’d like to be included in our round-up, please reach out to Bithika Mehra.
Connect with Experimenters from around the world
We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.
Rommil is the Founder of Experiment Nation and the Product Lead of Growth Product at Loblaw Digital, overseeing Product-Led Growth, Experimentation, Growth Data Products, SEO, and ASO.
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