Deborah O’Malley

What is your name?

Deborah O’Malley

Where are do you live?

Canada

What is it that you do?

CRO and A/B Testing

What industry do you focus on?

Digital Marketing

Why is Experimentation important to you and/or your job?

Optimization and experimentation is everything, everyday.

What are some of the kinds of experiments that you run?

A/B tests for big-name brands. Report on the results on the go-to A/B testing case study resource site www.GuessTheTest.com

How long have you been experimenting?

10+ years

How did you get exposed to Experimentation?

Did a master’s of science degree with a specialization in eye tracking technology and pursued UX studies after, then fell into the wonderful world of CRO and A/B testing

How did you improve your skills as an experimenter?

Continually optimizer. Read, learn, implement, test. Repeat.

How did you learn about Experiment Nation?

Through a post on LinkedIn

What do you have going on that you’d like our audience to know?

www.GuessTheTest.com

How can or audience reach you of they’d like to learn more about you?

www.GuessTheTest.com or deborah@guessthetest.com

Would you be open to mentoring new Experimenters or being mentored yourself?

I’d be open to mentoring others

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