Deborah O’Malley

What is your name?

Deborah O’Malley

Where are do you live?


What is it that you do?

CRO and A/B Testing

What industry do you focus on?

Digital Marketing

Why is Experimentation important to you and/or your job?

Optimization and experimentation is everything, everyday.

What are some of the kinds of experiments that you run?

A/B tests for big-name brands. Report on the results on the go-to A/B testing case study resource site

How long have you been experimenting?

10+ years

How did you get exposed to Experimentation?

Did a master’s of science degree with a specialization in eye tracking technology and pursued UX studies after, then fell into the wonderful world of CRO and A/B testing

How did you improve your skills as an experimenter?

Continually optimizer. Read, learn, implement, test. Repeat.

How did you learn about Experiment Nation?

Through a post on LinkedIn

What do you have going on that you’d like our audience to know?

How can or audience reach you of they’d like to learn more about you? or

Would you be open to mentoring new Experimenters or being mentored yourself?

I’d be open to mentoring others

Connect with Experimenters from around the world

We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.

Rommil Santiago