Jon MacDonald

What is your name?

Jon MacDonald

Where are do you live?

Portland, Oregon USA

What is it that you do?

Founder and CEO of The Good

What industry do you focus on?


Why is Experimentation important to you and/or your job?

Our mission at The Good is to remove all of the bad online experiences until only the good ones remain – experimentation helps us to fulfill that mission.

What are some of the kinds of experiments that you run?

The goal of our experimentation is to help visitors accomplish the two tasks they are at an ecommerce site to complete: 1. understand if the product or service can help solve their pain/need, and 2. to purchase (convert) as quickly and easily as possible.

How long have you been experimenting?

10+ years

How did you get exposed to Experimentation?

The Good started as an ecommerce development firm who offered “continual optimization” post-launch of sites we built. We found quickly that clients knew development was a commodity, but they chose The Good because of our optimization efforts. So we pivoted to focusing 100% on optimization and experimentation – and never looked back.

How did you improve your skills as an experimenter?

Being an active part of the optimization community in several arenas – LinkedIn, Twitter, Slack groups, etc – and contributing The Good’s learnings whenever possible.

How did you learn about Experiment Nation?

LinkedIn, I believe?

What do you have going on that you’d like our audience to know?

The Good is looking to democratize conversion rate optimization in 2021, and we’ve got new products coming out to make that happen. Check out for more.

How can or audience reach you of they’d like to learn more about you?
Would you be open to mentoring new Experimenters or being mentored yourself?

I’d be open to mentoring others

Connect with Experimenters from around the world

We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.

Rommil Santiago