What is your name?
Oreoluwa Akinnawo
Where are do you live?
Lagos Nigeria
What is it that you do?
Conversion Optimization and Experimentation
What industry do you focus on?
Currently, I like to think of myself as a generalist. I have worked with clients in different industries like SaaS, E-commerce and Retail, ISPs and others.
Why is Experimentation important to you and/or your job?
Experimentation is important because I believe it is essentially risk management for websites. If businesses that operate offline employ techniques to mitigate risks to their profit making process, then online businesses should follow suit. Making business decisions based on opinions alone is becoming more expensive by the minute so it is better to test the idea before scaling it ? That’s why I love experimentation. It has to be valid before it can be deemed a reasonable.
What are some of the kinds of experiments that you run?
I have not run any MVT tests but the A/B test I have run mostly involve copy tests, design changes and funnel optimization.
How long have you been experimenting?
About a year.
How did you get exposed to Experimentation?
I read an article about it on Hubspot and discussed it with a client I was doing an LPO job for. She liked the idea and we decided to go ahead with it.
Safe to say that the test was far from decent but it was a start. I later took a CRO mini degree program at the CXL institute and I became more aware of how statistics play an important in hypothesis validation.
How did you improve your skills as an experimenter?
I try to run as many experiments as I can. That’s the only way to learn, by doing. I would like to mention that I speak to a lot of CRO professionals who have more years of experience than I do, and get to talk with them about their work process and how they handle experimentation. In a few cases, I get the opportunity to work with them and learn directly from them.
How did you learn about Experiment Nation?
Through LinkedIn. I read a post by Rommil and I sent a connect request, after looking through his profile I clicked on Experiment Nation and started following.
What do you have going on that you’d like our audience to know?
Currently, I would like to say I’m in a learning process so I’m documenting the journey as much as I can and connecting with as many CROers so I share ideas and learn. The CRO community can only be as big as its individual members, if we do not lookout for ourselves, how else do we hope to correct the wrong notions about CRO if we don’t start from within?
How can or audience reach you of they’d like to learn more about you?
Currently my LinkedIn profile: https://www.linkedin.com/in/oreoluwa-akinnawo-7a73a0177/
I am working on my website but my LinkedIn is the quickest way to do so.
Would you be open to mentoring new Experimenters or being mentored yourself?
I’d like to find a mentor.
Connect with Experimenters from around the world
We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.
