Guido X Jansen

What is your name?

Guido X Jansen

Where are do you live?

The Netherlands

What is it that you do?

Build CRO teams & culture.

What industry do you focus on?

Currently working in Coffee and Tea, but more general I always work with Ecommerce.

Why is Experimentation important to you and/or your job?

Otherwise it’s just guessing and that’s not going to get us anywhere.

What are some of the kinds of experiments that you run?

Whatever improves the customer experience or company KPIs. Ideally both 🙂

How long have you been experimenting?

Since college (Applied Cognitive Psychology)

How did you get exposed to Experimentation?

By studying psychology at the university which consists doing a lot of user research.

How did you improve your skills as an experimenter?

Talking to a lot of people about CRO. A lot. And some CXL courses.

How did you learn about Experiment Nation?

Rommil spammed my LinkedIn feed.

What do you have going on that you’d like our audience to know?

There’s a new CRO.CAFE episode every week! Check out

How can or audience reach you of they’d like to learn more about you?

Twitter or LinkedIn usually works!

Would you be open to mentoring new Experimenters or being mentored yourself?

I’d be open to mentoring others.

Connect with Experimenters from around the world

We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.

Rommil Santiago