Gabriella Paixão

What is your name?

Gabriella Paixão

Where are do you live?


What is it that you do?

I’ve been working with Conversion Rate Optimization and UX Research.

What industry do you focus on?

E-commerce mostly.

Why is Experimentation important to you and/or your job?

I hate the feeling of being stuck. I’m curious about everything, constantly want to try out You can only know for sure whether something works or not by experimentation.

What are some of the kinds of experiments that you run?

A/B and A/B/n testing.

How long have you been experimenting?

9 months.

How did you get exposed to Experimentation?

I gIt happened when I started working with CRO at a digital marketing agency.

How did you improve your skills as an experimenter?

Studying and learning by my own mistakes.

How did you learn about Experiment Nation?

I just saw it on LinkedIn.

What do you have going on that you’d like our audience to know?

For now, I’m just getting more and more confident about my experimentation skills. Studying and working hard to be the best I can.

How can or audience reach you of they’d like to learn more about you?

You can reach me on my LinkedIn profile!

Would you be open to mentoring new Experimenters or being mentored yourself?

I’d like to find a mentor.

Connect with Experimenters from around the world

We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.

Rommil Santiago