Carlos Reyes

What is your name?

Carlos Reyes

Where are do you live?

Guatemala

What is it that you do?

Conversion Optimization and experimentation.

What industry do you focus on?

CRO

Why is Experimentation important to you and/or your job?

I work in a Conversion Optimization agency, so I analyze experiments everyday and conduct research. Our efforts have helped companies tremendously to grow their revenue not only increasing conversions rate but also helping their business side.

What are some of the kinds of experiments that you run?

A/B testing mainly, split testing, user testing, card sortings.

How long have you been experimenting?

1 year.

How did you get exposed to Experimentation?

Via CXL, their mini-degrees and community.

How did you improve your skills as an experimenter?

I went through CXL mini-degrees and Udacity nanodegrees mainly, currently improving my UI and wireframing skills on Design Lab.

How did you learn about Experiment Nation?

A coworker shared a link of you.

What do you have going on that you’d like our audience to know?

I’m creating a site with useful content for people who are starting out and a interview series with experts in the field.

How can or audience reach you of they’d like to learn more about you?

They can reach me via Linkedin and I’ll be creating a site with useful content that would help people starting out (coming soon)

READ  Gerda Vogt-Thomas
Would you be open to mentoring new Experimenters or being mentored yourself?

I’d like to find a mentor.


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