What 13 Years of A/B Testing Revealed with Rishi Rawat

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Rishi Rawat is the product page guy. With his 13 years of running A/B tests, Rishi shares what makes an effective product description, his go-to method for segmenting product pages, and how to stand out to your visitors during their most “promiscuous state”.

Learn more about Rishi's work at frictionless-commerce.com.

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