Tymur Donets, a seasoned Growth PM and experimentation consultant, shared some powerful insights during his Experiment Nation talk. Here are five key takeaways:Growth PMs are holistic: Don’t be siloed! Growth PMs work across the entire customer journey, ensuring marketing and product teams are aligned.Commercial awareness is key: Both Growth PMs and CROs must understand the business impact of their work and how it contributes to the bottom line.Empathy is vital: CROs need to understand the pressures their PM colleagues face and proactively offer support.Leverage your expertise: If you’re a CRO, consider specializing in Growth PM to expand your impact and skillset.Transparency is key: Clear communication between teams helps everyone understand their roles and collaborate effectively.

Kelly Wortham dropped some serious knowledge bombs in our recent Experiment Nation chat. Here’s what stood out: - CRO isn’t just for marketers: Lawyers, project managers, even developers can thrive in this field. It’s all about a love of learning and adaptability. - Don’t underestimate the power of mentorship: Kelly has THREE mentors, each focusing on different aspects of her career. Find your own advisors to help you grow! - Certifications are nice, but experience trumps all: While CXL is great, hands-on testing platform experience is the real deal. - UX psychology is CRUCIAL: Understand your users’ motivations and behaviors to create truly effective tests.

Simar, CEO and Founder of OptiPhoenix, shared invaluable insights on A/B testing and CRO at Experiment Nation. Here are 5 key takeaways: Don’t rely solely on macro goals: Micro goals reveal user behavior, driving better testing strategies and informing future hypotheses. Iterative testing trumps scrapping: Learn from failed tests by adjusting hypotheses and running new experiments, boosting your win rate. QA is critical but often neglected: Invest time in thorough QA, ensuring your test is accurate and integrated correctly. Outsourcing AB test development can be beneficial: Consider outsourcing for faster scale-up, access to expert resources, and reduced development burden. Prioritize experimentation within your workflow: Make A/B testing an integral part of your product development process, leading to better decisions and faster results.

Avishek Basu Mallick, a Senior PM at CheapOair talks about: - Experimentation at scale: Even with high traffic, rigorous experimentation is crucial. - Idea generation: User research, NPS surveys, and internal stakeholders are valuable sources of experiment ideas. - Communicating progress: Regular updates with leadership build trust and ensure alignment. - Personalization is nuanced: Distinguish between customization, segmentation, and true personalization. - Generative AI’s potential: Explore its use for simplifying the travel planning experience.

Michael St Laurent, a seasoned CRO expert, shared his insights on large-scale testing Here are 5 key takeaways for marketers: Prioritization is key: Large-scale testing requires prioritizing tests based on potential impact and aligning with overall business goals. AI is the future, but humans guide it: Mike emphasizes the power of AI in automating processes and analyzing data, but highlights the importance of human expertise and guidance. Data quality is crucial: AI models rely heavily on the quality of data. Invest in building a robust data infrastructure to ensure accurate results. People are the biggest challenge: Navigating internal politics and managing stakeholder expectations is often the biggest hurdle for large-scale testing. Building a testing culture is a win: The ultimate goal of large-scale testing is to create a data-driven culture that fosters continuous improvement and better user experiences.

Ellie Hughes, a top CRO expert and Experimentor of the Year, shared some incredible insights in her recent Experiment Nation interview. Here are 5 takeaways to boost your experimentation game:- Start Small and Stay Curious: Ellie emphasizes that experimentation is a journey, not a destination. Start small, stay curious, and never stop learning!- Prioritize Value, Not Tasks: Focus your time on activities that truly drive client value, like uncovering insights and ideation, rather than spending hours on tedious tasks.- Set Clear Expectations: Clearly define reporting timelines and communicate about peeking, managing client expectations, and setting the stage for success.- Embrace Iteration: Experimentation is an iterative process. Be open to changing your process, adapting to new learnings, and continuously improving.- Maximize Impact Through Big Ideas: Larger changes can be easier to detect, resulting in faster results and more impactful growth. Encourage clients to think big!

Join us for a deep dive into conversion rate optimization on low-traffic sites with these actionable insights Chris MercerMeasure before optimizing: Understand the current user journey and behaviors to identify areas for improvement.Test sequentially: Iterate faster on low-traffic websites by testing changes sequentially instead of using AB tests.Focus on the right metrics: Prioritize actions that drive meaningful outcomes, such as lead generation or revenue.Listen to the market: Gather user feedback to inform your optimization strategy and meet their needs.Automate measurement: Leverage Google Analytics 4 to collect and analyze data effectively to guide decision-making.

Discover the power of experimenting to learn and win! ?Nick Murphy shares his expertise on building learning libraries. Here are 5 key takeaways:- Learning libraries capture the “why” behind successful and unsuccessful tests.- Organize your learning library with consistent and digestible fields.- Use “broad” and “specific” learning columns for a layered understanding.- Encourage cross-team collaboration by sharing insights company-wide.- Learning libraries foster a culture of experimentation and growth.

In this episode, senior customer experience leader, Courtney LeBlanc, reveals the ideal partnership between CX and experimenters and shares invaluable insights on:Forging powerful partnerships between CX and experimentersNavigating the daily demands of a CX leaderSimplifying CX workflows with customer insights... and so much more!Don't miss out on this enlightening conversation from an expert in the CX game!

How do you get Product Managers to adopt Experimentation? Shagun Aulakh, the Director of Product Management - Experimentation at American Express shares with Rommil here tips.