Episodes
See our recent episodes below or watch them all on YouTube.
Season 4
Season 3
Recent Events
Product Experimentation
Trends that have to stop
Recent Episodes
Some episodes from the last couple of years
Client Relationship Tips from a CRO Agency Founder with Andra Baragan
In this presentation, Andra Baragan, the Founder of ONTRACK DIGITAL will walk you through what you need to know to build a strong, successful relationship with your clients and with your team.You will learn:- how to set expectations with your client from Day 1- how to leverage operating procedures and automate your work- how to communicate with clients and get stakeholder buy-in every time
What you need to know about Launching a CRO agency with John Ekman
10 lessons that helped John Ekman in Launching a CRO agency. John learned many lessons when launching his agency - he wants to share them with you.
Optimize Customer Lifetime Value - NOT Conversion Rates with Valentin Radu
After decades of acquisition marketing, companies are waking up to the fact that optimising the entire lifecycle of the customer is the way to go. That happens due to rising acquisition costs, cookie deprecation, siloes, company mentalities, etc.In this session, Valentin will share insights from his 12 years of experience transitioning from CRO - website optimization to increase the conversion rate to CVO - experimenting towards improving the CLV.
Improve conversions with the Message-market Fit framework With Daphne Tideman
Message-Market fit is the idea that a message, whether it be a product, service or idea, needs to resonate with a specific target market in order to be successful. It involves finding the right message that effectively communicates the value proposition of a product or service to a particular audience, in a way that resonates with them.
Avoid AB Testing Statistics Mistakes with Max LI
A/B testing plays a critical role in decision-making - but so does AB Testing Statistics Mistakes. In data-driven companies, A/B tests not only prove positive impacts of product features (treatments) but also provide evidence to safely roll out neutral features that are not expected to move business metrics. When rolling out a neutral feature, we need to test if the treatment is non-inferior to control, and conventional A/B testing is not suitable in this case.
Stop having bad test ideas - with Bart Schutz
Add Exploration and Validation phases to your testing program - because most of your wins are fake.
How to be good at coding A/B tests with Jeroen Wiersma
How to be a good test coder with Jereon Wieresema
The problem with the word, “Hypothesis” and the importance of HiPPOs with Nima Yassini
Having mature conversations with immature markets, the problem with the word, “Hypothesis”, the importance of HiPPOs with Nima Yassini
How to adopt a CRO mindset for life optimization with Ruben de Boer
Life optimization involves setting goals and creating plans for reaching them. It also involves improving physical, mental, and emotional well-being. Ruben de Boer shares with our own Richard Joe how he leverages a CRO mindset to engage in activities that bring purpose, satisfaction, and joy to life.
Zuko Analytics' Alun Lucas on Why good form design is important and common form optimization myths
Richard talks to Alun Lucas from Zuko Analytics about Form Optimization
Online Dialogue's Ton Wesseling shares his thoughts on how CRO will probably die
Our new podcast host, Richard Joe, speaks to Online Dialog's Ton Wesseling about how he got started, the lessons he learned during his career, and how the CRO industry will die.
How to verify your data truly reflects user behaviour with Florent Buisson
Florent Buisson is a decade-long behavioral economist who published a practical guide to behavioral data analysis in business. It's the book he wished he had when he started in analytics.In this episode, he shares:Why intuition can actually be a good thing in data analytics. If you need to know R or Python to understand your users. Why and when causal analytics are important.
Choosing the right A/B testing tool with Product for Product
Matt Green and Moshe Mikanovsky of Product for Product podcast help you navigate the plethora of A/B testing tools out there.Whether you're in product or marketing, listen for a beginner-friendly comparison of tools like Google Optimize, Optimizely, and more.**This episode, nor those of Product for Product, are endorsements of any of the discussed tools.**
Johann Van Tonder on how to conquer 4 common ideation pitfalls with research-backed methods
eCommerce CRO veteran Johann Van Tonder shares what usually goes wrong when coming up with test ideas and how to fix it. We also discuss the merits of quantity vs. quality of ideas, the problem with brainstorming, and what to do instead for more effective ideation sessions.
Jessica James on optimizing in the online gaming space and what she misses about the UK
CROs follow a lot of the same strategies across industries, but some industries like Online Gaming require some special considerations.
Rachel Harrison on how CROs can work remotely and still remain impactful
CROs that work with clients are always looking to be impactful. But in today's remote/hybrid work environments - that's become more challenging. Rachel Harrison shares her tips on how CROs can navigate this new world.
LeanConvert's Edd Saunders on the importance of web performance and Google's Core Web Vitals
As the saying goes, every second counts. Edd walks us through Google's Core Web Vitals as well as how he approaches testing for website performance.
Sina Fak on why CRO is not a person but a multidisciplinary Experimentation team
Sina Fak is the Head of Optimization & Business Intelligence at ConversionAdvocates, the #3 top CRO agency in the world in 2020. Sina shares what businesses get wrong when they hire a shiny new in-house CRO strategist, what to look out for before taking an in-house CRO role, and when a business should consider going agency vs. In-house for CRO.