Episodes

See our recent episodes below or watch them all on YouTube.

Season 4

Season 3

Recent Events

Product Experimentation

Trends that have to stop

Recent Episodes

Some episodes from the last couple of years

Client Relationship Tips from a CRO Agency Founder with Andra Baragan

In this presentation, Andra Baragan, the Founder of ONTRACK DIGITAL will walk you through what you need to know to build a strong, successful relationship with your clients and with your team.You will learn:- how to set expectations with your client from Day 1- how to leverage operating procedures and automate your work- how to communicate with clients and get stakeholder buy-in every time

Read More

Optimize Customer Lifetime Value - NOT Conversion Rates with Valentin Radu

After decades of acquisition marketing, companies are waking up to the fact that optimising the entire lifecycle of the customer is the way to go. That happens due to rising acquisition costs, cookie deprecation, siloes, company mentalities, etc.In this session, Valentin will share insights from his 12 years of experience transitioning from CRO - website optimization to increase the conversion rate to CVO - experimenting towards improving the CLV.

Read More

Improve conversions with the Message-market Fit framework With Daphne Tideman

Message-Market fit is the idea that a message, whether it be a product, service or idea, needs to resonate with a specific target market in order to be successful. It involves finding the right message that effectively communicates the value proposition of a product or service to a particular audience, in a way that resonates with them.

Read More

Avoid AB Testing Statistics Mistakes with Max LI

A/B testing plays a critical role in decision-making - but so does AB Testing Statistics Mistakes. In data-driven companies, A/B tests not only prove positive impacts of product features (treatments) but also provide evidence to safely roll out neutral features that are not expected to move business metrics. When rolling out a neutral feature, we need to test if the treatment is non-inferior to control, and conventional A/B testing is not suitable in this case.

Read More

How to adopt a CRO mindset for life optimization with Ruben de Boer

Life optimization involves setting goals and creating plans for reaching them. It also involves improving physical, mental, and emotional well-being. Ruben de Boer shares with our own Richard Joe how he leverages a CRO mindset to engage in activities that bring purpose, satisfaction, and joy to life.

Read More

How to verify your data truly reflects user behaviour with Florent Buisson

Florent Buisson is a decade-long behavioral economist who published a practical guide to behavioral data analysis in business. It's the book he wished he had when he started in analytics.In this episode, he shares:Why intuition can actually be a good thing in data analytics. If you need to know R or Python to understand your users. Why and when causal analytics are important.

Read More

Choosing the right A/B testing tool with Product for Product 

Matt Green and Moshe Mikanovsky of Product for Product podcast help you navigate the plethora of A/B testing tools out there.Whether you're in product or marketing, listen for a beginner-friendly comparison of tools like Google Optimize, Optimizely, and more.**This episode, nor those of Product for Product, are endorsements of any of the discussed tools.**

Read More

Johann Van Tonder on how to conquer 4 common ideation pitfalls with research-backed methods

eCommerce CRO veteran Johann Van Tonder shares what usually goes wrong when coming up with test ideas and how to fix it. We also discuss the merits of quantity vs. quality of ideas, the problem with brainstorming, and what to do instead for more effective ideation sessions.

Read More

Sina Fak on why CRO is not a person but a multidisciplinary Experimentation team

Sina Fak is the Head of Optimization & Business Intelligence at ConversionAdvocates, the #3 top CRO agency in the world in 2020. Sina shares what businesses get wrong when they hire a shiny new in-house CRO strategist, what to look out for before taking an in-house CRO role, and when a business should consider going agency vs. In-house for CRO.

Read More