Shopify’s Shanelle Mullin on tough buy-in conversations and how we can empower future optimizers

Tracy Laranjo chats with Shopify’s Experimentation & Analysis Lead, Shanelle Mullin, about tough buy-in conversations, her take on the “I don’t dream of labour” trend, making experimentation more representative of diverse voices, and how we can empower the next generation of optimizers.

Follow Shanelle on Twitter: @shanelle_mullin

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Microsoft Digital Stores’ Tim Mehta on strategies for low and high maturity experimentation programs

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Evolved Search's Simon Clark talks about the importance of UX and his thoughts about Google Optimize