Microsoft Digital Stores’ Tim Mehta on strategies for low and high maturity experimentation programs

Interviews with Experi...
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Tim shares his tips for running low and high maturity experimentation programs, what it’s like to optimize in-house vs. agency, when it is (and is not) ok to make compromises, and to how make your program’s results actually drive action. Plus: Tim’s take on those controversial UI polls on LinkedIn.

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