2021's Worst CRO Buzzword Tournament

Every weekday, starting on November 22, we will post a new poll on our LInkedIn page asking our community to pick between two of this year’s worst CRO terms as submitted by our community. The term with the most votes moves on to the next round. Every time a voter correctly guesses which term the community thinks is worse, they get points (1 point in Round 1, 2 points in the Quarter-Finals, 3 points in the Semi-finals, and 4 points in the Finals.). You can track voters’ performance on the leaderboard below.

At the end of the tournament, we crown the worst CRO term of 2021! The voters who place in the top 10 (ties will be included) will be offered the opportunity to be interviewed on Experiment Nation, write a message to be included in our newsletter, and participate in an upcoming webinar with Convert.com!

The Leaderboard

Results are delayed by 24 hours, at most.

Every correct vote gives the voter: 1 point in Round 1, 2 points in Quarter-Finals, 3 points in Semi-finals, and 4 points in the Finals.

Rank	Name	Points
1	Vilnis Dreimanis	22
1	Tracy Laranjo, CAPM	22
1	Víctor Caride Sáez	22
1	Edd Saunders	22
5	Vasilis Bachras (he/him)	21
6	David Sollberger	20
6	Michael St Laurent	20
8	Vanessa Camargo	19
9	Scott S.	18
9	Oreoluwa Akinnawo	18
9	Zach Lari	18
12	Darian Rusow	17
12	Haley Carpenter	17
12	Justin Coons	17
12	Dani Caslin	17
16	Tim Mehta	16
17	Steph Le Prevost	15
17	Charles Kim	15
17	Luke McDermott	15
20	Maxx Bethke	14
20	Heather Louise	14
20	Ashley Barber	14

Rank	Name	Points
23	Sebastian Larsson	13
23	Michaël Hamelinck	13
23	Chris Charlton	13
23	Caroline Stoner ?	13
27	John Trimble	12
27	Barbara Bonfim	12
29	Iona Gilbraith	11
29	Ajith Kumar B	11
29	Kiké Helen Adesina	11
29	Alexis Grillo	11
33	Meghnath Dey	10
33	Jak Sarjantson	10
33	Storm Jarvie	10
33	Mike Harper	10
33	Daniël Granja Baltazar	10
33	Gustav Svensson	10
33	Gregory Batchelor	10
40	Robbin van Duivenboden	9
40	Marianne Forrest	9
40	John Ostrowski	9
40	Anisha A	9
40	Matt Green	9
40	Marie Gabrielle Avril	9
40	Dale Higginbottom	9
47	Amrdeep Athwal (L.I.O.N)	8
47	Siobhan Solberg	8
47	Terry Rydzynski	8
47	Trina Moitra	8
47	Ben Cook	8
47	Kuba Nowak	8
47	Harshith Varma	8
54	Brent Jensen	7
55	Mika Sano Janze	6
55	Lee Bradshaw MCIM	6
55	Juan Manuel Ardila	6
55	Lucas Vos	6
55	abhilash s	6
55	Pedro Andrade	6
61	Jeet Barai	5
61	Shaivi Sahay	5
61	Eden Bidani	5
61	Simon Clark	5
61	Nick Gibson ??	5
61	Taz Risma	5
61	Andres Mejia	5
61	Collin Crowell	5
69	Esa Töykkälä	4
69	Simon Kennedy	4
69	Laurent Hayoz	4
69	Stella Filippatos, M.A.Sc., MBA	4
69	Ambika Tewari	4
69	Christian Capuani	4
69	William Rawson	4
69	Sebastien Polis	4
69	Tomas Papinigis	4
69	Iqbal Ali	4
69	Ruth Corson	4
69	Marissa Sayno	4
69	Colleen Glastetter	4
69	Ana Flavia Maestri	4
69	Rebecca Summerfield	4
84	André Gillich S.	3
84	Tim Stewart	3
84	Valentina Kemp	3
84	Oliver Wyman	3
84	Mike Tildsley	3
84	Zach Bramwell	3
84	Eduardo Marconi Pinheiro Lima	3
84	Nenad Vukusic	3
84	Nancy Kawatra	3
84	Goran Maurac	3
84	Daniel Boltinsky	3
84	Jake Lambert	3
84	Mario Giovanni Ezio Tarantino	3
84	Victoria Harrison	3
84	Ben Labay	3
84	Steven Sales	3
84	Joe Woodcock	3
84	Michael De Boer	3
84	Geoff Bell	3
84	Phil Calder	3
84	Jim Martin	3
84	Teuku M Aufar Kari	3
84	Ekaterina Howard	3
84	Shirley Patrick	3
84	Chad Sanderson	3
84	Rodrigo Díaz	3
84	Rachel Van West	3
111	Kristin Kelly Ravesloot	2
111	Nidhi Gohel	2
111	Raghav Shadija	2
111	Brian Theodore	2
111	Ben Thomas	2
111	Matthew Blansit	2
111	Carmen Luiza Apostu	2
111	Manuel Da Costa	2
111	Bithika Mehra, MBA, MSBA	2
111	DeAnna P. Bell-Taylor	2
111	Juliana Jackson	2
111	Michael Johnstone	2
111	Max Strathmann	2
111	Alexis G.	2
111	Mitch Fields	2
111	Faiz Habib	2
111	Josh Roberts	2
111	Patrick Pushor	2
111	Cristina Mendes	2
111	Loic Senecal	2
111	Zoë Gabriela Chung	2
111	Raya P. Morrison	2
111	Rich Page	2
111	Kamil Jakubczyk	2
111	Crystal Gaskell ????	2
111	Cédric Reschid	2
111	Nima Yassini	2
111	Evelyn E.	2
111	Nadia Hamdan	2
111	Sumith Motla	2
111	Andra Baragan	2
111	Laura Box	2
111	Chris Goward	2
111	Emily Oliver	2
111	Josephin Crichton	2
111	Pranay Goyal	2
111	Bryony Gundy-Brake	2
148	Kayla Kern	1
148	Andrew Somerharju Neale	1
148	Zharina Pelea	1
148	Savio Cornell Alves ?	1
148	Katie Kelly	1
148	Jaya Gupta	1
148	Floris Bruin	1
148	Patrick Wolf	1
148	Brendan Moore	1
148	Roderik Krooneman	1
148	Elliot Kemp	1
148	Maarten Sterken	1
148	Michelle Mosher	1
148	Tim Herbig	1
148	Tom Austin	1
148	Stephen Gibson	1
148	Mike Matta	1
148	Gertrud Vahtra	1
148	Zach Doty	1
148	Shiva Manjunath	1
148	Tommi Kerr	1
148	Rowan Cartlidge	1
148	Abhijit Adkar	1
148	Walter B.	1
148	Carlos Alberto Reyes Ramos	1
148	Ajay Sameer	1
148	David Harris	1
148	Claire Fitzpatrick	1
148	Hannah Cranham	1
148	Kirk Ramble	1
148	Ulla Wendel	1
148	Isabelle Marques do Amaral	1
148	Erisa Caka	1
148	?Mitchell Faber	1
148	Stuart Irvine	1
148	????? Jennie Green	1
148	Jon Dickinson	1
148	Fabian Weiske	1
148	Simon Herron	1
148	Jessica Lingle	1
148	Shirley Hsueh-Chen Lee	1
148	M Usman Khalil	1
148	Ismail Reimchen	1
148	Jason Keough	1
148	Alex Lynn	1
148	Stefan Groen in ‘t Woud	1
148	Anian Leistner	1
148	Rafa? Kozlowski	1
148	Auguste Usonyte	1
148	Ananthnag Ballapalli	1
148	Elise Maile	1
148	Geoffrey Laux	1
148	Matt Maidment	1
148	Elizabeth Gabster	1
148	Thor Fernandes	1
148	Sumantha Shankaranarayana	1
148	Ken Hanson	1
148	Daniel Martin del Campo	1
148	Sandeep Shah	1
148	Susana Martins	1
148	Alex McLean	1
148	Will O’Hara	1
148	Gustavo Queiroz Carvalho	1
148	Aishwarya Ragavendiran	1
148	Priyanka Upponi	1
148	Saskia Liebschner	1
148	Oli Wall	1
148	Matt Prescott	1
148	Sian Maxwell	1
148	Algirdas Raicevi?ius	1
148	Nina Reunes	1
148	Ezequiel Boehler	1
148	Marco Praetorius	1
148	Gayla Worrell	1
148	Spencer Gray	1
148	Phoebe Dormand	1
148	Emily Bergeron Bolton	1
148	vineeth madhusudanan	1
148	Renato Zuñiga	1
148	Rohit Rayala	1
148	Damien Vignol	1
148	Oldrich Kejik	1
148	Jack Solcer	1
148	Manuella Mignot	1
148	Kyle Ketchum	1
148	Richard Lee	1
148	Brian Poe	1
148	Rupert Stevens	1
148	Alyssa Riddle	1
148	Julia Smith	1
148	Robert de Kok	1
148	Camille Beck	1
148	Sophie Davey	1
148	Oliver Palmer	1
148	Fenil Mangukiya	1
148	Cory Underwood	1
148	Felipe Henrique Fogarolli	1
148	Shannon Ortega	1
148	Gabriella Caimmi	1
148	Sean McGill (he / him)	1
148	James Gamblin	1