2021’s Worst CRO Buzzword Tournament

Every weekday, starting on November 22, we will post a new poll on our LInkedIn page asking our community to pick between two of this year’s worst CRO terms as submitted by our community. The term with the most votes moves on to the next round. Every time a voter correctly guesses which term the community thinks is worse, they get points (1 point in Round 1, 2 points in the Quarter-Finals, 3 points in the Semi-finals, and 4 points in the Finals.). You can track voters’ performance on the leaderboard below.

At the end of the tournament, we crown the worst CRO term of 2021! The voters who place in the top 10 (ties will be included) will be offered the opportunity to be interviewed on Experiment Nation, write a message to be included in our newsletter, and participate in an upcoming webinar with Convert.com!

Experiment Nation’s Worst CRO Buzzword Tournament is sponsored by:

The Leaderboard

Results are delayed by 24 hours, at most.

Every correct vote gives the voter: 1 point in Round 1, 2 points in Quarter-Finals, 3 points in Semi-finals, and 4 points in the Finals.

RankNamePoints
1Vilnis Dreimanis22
1Tracy Laranjo, CAPM22
1Víctor Caride Sáez22
1Edd Saunders22
5Vasilis Bachras (he/him)21
6David Sollberger20
6Michael St Laurent20
8Vanessa Camargo19
9Scott S.18
9Oreoluwa Akinnawo18
9Zach Lari18
12Darian Rusow17
12Haley Carpenter17
12Justin Coons17
12Dani Caslin17
16Tim Mehta16
17Steph Le Prevost15
17Charles Kim15
17Luke McDermott15
20Maxx Bethke14
20Heather Louise14
20Ashley Barber14
Experiment Nation’s Worst CRO Buzzword Tournament is sponsored by:
RankNamePoints
23Sebastian Larsson13
23Michaël Hamelinck13
23Chris Charlton13
23Caroline Stoner ?13
27John Trimble12
27Barbara Bonfim12
29Iona Gilbraith11
29Ajith Kumar B11
29Kiké Helen Adesina11
29Alexis Grillo11
33Meghnath Dey10
33Jak Sarjantson10
33Storm Jarvie10
33Mike Harper10
33Daniël Granja Baltazar10
33Gustav Svensson10
33Gregory Batchelor10
40Robbin van Duivenboden9
40Marianne Forrest9
40John Ostrowski9
40Anisha A9
40Matt Green9
40Marie Gabrielle Avril9
40Dale Higginbottom9
47Amrdeep Athwal (L.I.O.N)8
47Siobhan Solberg8
47Terry Rydzynski8
47Trina Moitra8
47Ben Cook8
47Kuba Nowak8
47Harshith Varma8
54Brent Jensen7
55Mika Sano Janze6
55Lee Bradshaw MCIM6
55Juan Manuel Ardila6
55Lucas Vos6
55abhilash s6
55Pedro Andrade6
61Jeet Barai5
61Shaivi Sahay5
61Eden Bidani5
61Simon Clark5
61Nick Gibson ??5
61Taz Risma5
61Andres Mejia5
61Collin Crowell5
69Esa Töykkälä4
69Simon Kennedy4
69Laurent Hayoz4
69Stella Filippatos, M.A.Sc., MBA4
69Ambika Tewari4
69Christian Capuani4
69William Rawson4
69Sebastien Polis4
69Tomas Papinigis4
69Iqbal Ali4
69Ruth Corson4
69Marissa Sayno4
69Colleen Glastetter4
69Ana Flavia Maestri4
69Rebecca Summerfield4
84André Gillich S.3
84Tim Stewart3
84Valentina Kemp3
84Oliver Wyman3
84Mike Tildsley3
84Zach Bramwell3
84Eduardo Marconi Pinheiro Lima3
84Nenad Vukusic3
84Nancy Kawatra3
84Goran Maurac3
84Daniel Boltinsky3
84Jake Lambert3
84Mario Giovanni Ezio Tarantino3
84Victoria Harrison3
84Ben Labay3
84Steven Sales3
84Joe Woodcock3
84Michael De Boer3
84Geoff Bell3
84Phil Calder3
84Jim Martin3
84Teuku M Aufar Kari3
84Ekaterina Howard3
84Shirley Patrick3
84Chad Sanderson3
84Rodrigo Díaz3
84Rachel Van West3
111Kristin Kelly Ravesloot2
111Nidhi Gohel2
111Raghav Shadija2
111Brian Theodore2
111Ben Thomas2
111Matthew Blansit2
111Carmen Luiza Apostu2
111Manuel Da Costa2
111Bithika Mehra, MBA, MSBA2
111DeAnna P. Bell-Taylor2
111Juliana Jackson2
111Michael Johnstone2
111Max Strathmann2
111Alexis G.2
111Mitch Fields2
111Faiz Habib2
111Josh Roberts2
111Patrick Pushor2
111Cristina Mendes2
111Loic Senecal2
111Zoë Gabriela Chung2
111Raya P. Morrison2
111Rich Page2
111Kamil Jakubczyk2
111Crystal Gaskell ????2
111Cédric Reschid2
111Nima Yassini2
111Evelyn E.2
111Nadia Hamdan2
111Sumith Motla2
111Andra Baragan2
111Laura Box2
111Chris Goward2
111Emily Oliver2
111Josephin Crichton2
111Pranay Goyal2
111Bryony Gundy-Brake2
148Kayla Kern1
148Andrew Somerharju Neale1
148Zharina Pelea1
148Savio Cornell Alves ?1
148Katie Kelly1
148Jaya Gupta1
148Floris Bruin1
148Patrick Wolf1
148Brendan Moore1
148Roderik Krooneman1
148Elliot Kemp1
148Maarten Sterken1
148Michelle Mosher1
148Tim Herbig1
148Tom Austin1
148Stephen Gibson1
148Mike Matta1
148Gertrud Vahtra1
148Zach Doty1
148Shiva Manjunath1
148Tommi Kerr1
148Rowan Cartlidge1
148Abhijit Adkar1
148Walter B.1
148Carlos Alberto Reyes Ramos1
148Ajay Sameer1
148David Harris1
148Claire Fitzpatrick1
148Hannah Cranham1
148Kirk Ramble1
148Ulla Wendel1
148Isabelle Marques do Amaral1
148Erisa Caka1
148?Mitchell Faber1
148Stuart Irvine1
148????? Jennie Green1
148Jon Dickinson1
148Fabian Weiske1
148Simon Herron1
148Jessica Lingle1
148Shirley Hsueh-Chen Lee1
148M Usman Khalil1
148Ismail Reimchen1
148Jason Keough1
148Alex Lynn1
148Stefan Groen in ‘t Woud1
148Anian Leistner1
148Rafa? Kozlowski1
148Auguste Usonyte1
148Ananthnag Ballapalli1
148Elise Maile1
148Geoffrey Laux1
148Matt Maidment1
148Elizabeth Gabster1
148Thor Fernandes1
148Sumantha Shankaranarayana1
148Ken Hanson1
148Daniel Martin del Campo1
148Sandeep Shah1
148Susana Martins1
148Alex McLean1
148Will O’Hara1
148Gustavo Queiroz Carvalho1
148Aishwarya Ragavendiran1
148Priyanka Upponi1
148Saskia Liebschner1
148Oli Wall1
148Matt Prescott1
148Sian Maxwell1
148Algirdas Raicevi?ius1
148Nina Reunes1
148Ezequiel Boehler1
148Marco Praetorius1
148Gayla Worrell1
148Spencer Gray1
148Phoebe Dormand1
148Emily Bergeron Bolton1
148vineeth madhusudanan1
148Renato Zuñiga1
148Rohit Rayala1
148Damien Vignol1
148Oldrich Kejik1
148Jack Solcer1
148Manuella Mignot1
148Kyle Ketchum1
148Richard Lee1
148Brian Poe1
148Rupert Stevens1
148Alyssa Riddle1
148Julia Smith1
148Robert de Kok1
148Camille Beck1
148Sophie Davey1
148Oliver Palmer1
148Fenil Mangukiya1
148Cory Underwood1
148Felipe Henrique Fogarolli1
148Shannon Ortega1
148Gabriella Caimmi1
148Sean McGill (he / him)1
148James Gamblin1
Experiment Nation’s Worst CRO Buzzword Tournament is sponsored by: