Results for sri30kanth@gmail.com Experiment Nation

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1. In Frequentist statistics, which of the following is the risk of testing too many KPIs?
Answer Provided: ?Increased chance of a false positive

Correct Answer: Increased chance of a false positive

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2. Which of the following is NOT an example of urgency?
Answer Provided: ?Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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3. Which of the following does NOT describe what an “Experiment” is?
Answer Provided: ?A way to permanently change your website

Correct Answer: A way to permanently change your website

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4. Which of the following is true about tests that are run during holidays?
Answer Provided: ?Visitors during holidays are not necessarily like visitors during the rest of the year

Correct Answer: Visitors during holidays are not necessarily like visitors during the rest of the year

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5. “AIDA” stands for which of the following?
Answer Provided: ?Attention, Interest, Desire, Action

Correct Answer: Attention, Interest, Desire, Action

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6. What is copywriting for conversion?
Answer Provided: ?Copywriting that compels the reader to perform a specific action

Correct Answer: Copywriting that compels the reader to perform a specific action

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7. When writing copy, what is your #1 priority?
Answer Provided: ?Writing for clarity, not cleverness

Correct Answer: Writing for clarity, not cleverness

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8. What does “MVT” stand for?
Answer Provided: ?Multivariate Test

Correct Answer: Multivariate Test

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9. What of the following is NOT true about a Unique Selling (or Value) Proposition?
Answer Provided: ?Customers know what it is before landing on your property

Correct Answer: Customers know what it is before landing on your property

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10. Which BEST defines “Baseline Conversion”?
Answer Provided: ?The most recently recorded conversion rate of the metric you want to measure

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

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11. What is NOT a sign of a healthy Experimentation Culture?
Answer Provided: ?Experiment results do not alter any plans

Correct Answer: Experiment results do not alter any plans

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12. What is not a valid CRO option when a site has little traffic?
Answer Provided: ?Believe you cannot run any tests

Correct Answer: Believe you cannot run any tests

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13. If there is no meaningful difference between your control and variation in terms of your success metric, which of the following should you decide?
Answer Provided: ?The test was inconclusive

Correct Answer: It depends on the hypothesis

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14. Which of the following is an example of scarcity?
Answer Provided: ?Only 7 left in stock.

Correct Answer: Only 7 left in stock.

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15. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ?To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

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16. Heatmaps are what form of data?
Answer Provided: ?Bayesian

Correct Answer: Quantitative and Qualitative

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17. What is a safe increase in conversion rate that one can promise to a client/stakeholder?
Answer Provided: ?5% to 10%

Correct Answer: You should never promise any outcomes

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18. What should you do if you want to experiment on a website with little traffic?
Answer Provided: ?Test high-impact changes

Correct Answer: Test high-impact changes

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19. What is “bias”?
Answer Provided: ?It is a systemic preference towards something

Correct Answer: It is a systemic preference towards something

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20. Which is NOT a benefit of having “North Star Metric”?
Answer Provided: ?They have no sample size requirements

Correct Answer: They have no sample size requirements

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21. Which of the following sources of data has the least amount of bias?
Answer Provided: ?Meta-analyses

Correct Answer: Meta-analyses

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22. Which generally happens when testing many variants running at once?
Answer Provided: ?The power of your experiment decreases drastically

Correct Answer: The power of your experiment decreases drastically

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23. Which of the following is NOT a benefit of test iteration?
Answer Provided: ?Increased statistical power

Correct Answer: Increased statistical power

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24. Which of the following is TRUE of best practices?
Answer Provided: ?They are a good starting point for ideation and testing

Correct Answer: They are a good starting point for ideation and testing

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25. If a program’s ratio of “successful” tests (aka “win rate”) to launched tests is constantly 50%, what should you suspect?
Answer Provided: ?The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

Correct Answer: The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

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26. If your p-value is 0.05 then which of the following is TRUE?
Answer Provided: ?You have statistical significance

Correct Answer: There is a 5% probability that one would detect this result if there was no difference between variants

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27. Which is NOT a valid reason to run an A/A test?
Answer Provided: ?To collect data to calculate sample size

Correct Answer: To measure the confidence of your control

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28. Which of the following is not a popular prioritization framework?
Answer Provided: ?SWOT

Correct Answer: SWOT

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29. What is quantitative research NOT used for?
Answer Provided: ?Prioritizing your backlog

Correct Answer: Understanding why users are behaving a certain way

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30. An experiment demonstrates a 10% decrease in conversion rate at a 99% confidence level. In what way is this still a ‘win’?
Answer Provided: ?Statistically significant results are better than 'flat' results

Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature

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