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Answer Provided: ?Prioritize the hypotheses based on your framework of choice
Correct Answer: Prioritize the hypotheses based on your framework of choice
Comments Entered: NA
Answer Provided: ?It is a systemic preference towards something
Correct Answer: It is a systemic preference towards something
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Answer Provided: ?Attention, Interest, Desire, Action
Correct Answer: Attention, Interest, Desire, Action
Comments Entered: NA
Answer Provided: ?Rewriting competitors' messaging
Correct Answer: Mining customer reviews and testimonials.Rewriting competitors’ messaging
Comments Entered: NA
Answer Provided: ?Product-Market Fit
Correct Answer: Product-Market Fit
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Answer Provided: ?Prioritizing your backlog
Correct Answer: Understanding why users are behaving a certain way
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Answer Provided: ?Breaking longer text into smaller parts
Correct Answer: Breaking longer text into smaller parts
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Answer Provided: ?You should never promise any outcomes
Correct Answer: You should never promise any outcomes
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Answer Provided: ?They are a good starting point for ideation and testing
Correct Answer: They are a good starting point for ideation and testing
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Answer Provided: ?Humour
Correct Answer: Humour
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Answer Provided: ?Increased chance of a false positive
Correct Answer: Increased chance of a false positive
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Answer Provided: ?Experiment results do not alter any plans
Correct Answer: Experiment results do not alter any plans
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Answer Provided: ?They have no sample size requirements
Correct Answer: They have no sample size requirements
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Answer Provided: ?A control group that does not get exposed to a treatment/variation
Correct Answer: A control group that does not get exposed to a treatment/variation
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Answer Provided: ?Generating stronger signals to measure
Correct Answer: Generating stronger signals to measure
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Answer Provided: ?What worked for them and their audience
Correct Answer: What worked for them and their audience
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Answer Provided: ?The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded
Correct Answer: The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded
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Answer Provided: ?The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.
Correct Answer: The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.
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Answer Provided: ?Increased statistical power
Correct Answer: Increased statistical power
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Answer Provided: ?The most recently recorded conversion rate of the metric you want to measure
Correct Answer: The most recently recorded conversion rate of the metric you want to measure
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Answer Provided: ?When one experiment impacts the outcome of another
Correct Answer: When one experiment impacts the outcome of another
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Answer Provided: ?Writing for clarity, not cleverness
Correct Answer: Writing for clarity, not cleverness
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Answer Provided: ?They may not work for you
Correct Answer: They may not work for you
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Answer Provided: ?A prompt telling the user to take an action
Correct Answer: A prompt telling the user to take an action
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Answer Provided: ?To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis
Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis
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Answer Provided: ?It ignores upper-funnel activities
Correct Answer: It ignores upper-funnel activities
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Answer Provided: ?All answers are correct
Correct Answer: All answers are correct
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Answer Provided: ?Test high-impact changes
Correct Answer: Test high-impact changes
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Answer Provided: ?Checking to see if you've hit sample size before the test is complete with the intention of ending the test.
Correct Answer: Looking at test results before the test is complete with the intention of ending the test.
Comments Entered: NA
Answer Provided: ?You have statistical significance
Correct Answer: There is a 5% probability that one would detect this result if there was no difference between variants
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