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Answer Provided: ?Increased chance of a false positive
Correct Answer: Increased chance of a false positive
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Answer Provided: ?Answer business questions
Correct Answer: Answer business questions
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Answer Provided: ?New features always perform the best
Correct Answer: New features always perform the best
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Answer Provided: ?The observed traffic split is statistically significantly different from what was expected
Correct Answer: The observed traffic split is statistically significantly different from what was expected
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Answer Provided: ?To measure the confidence of your control
Correct Answer: To measure the confidence of your control
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Answer Provided: ?What worked for them and their audience
Correct Answer: What worked for them and their audience
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Answer Provided: ?You are probably not testing something very impactful
Correct Answer: You are probably not testing something very impactful
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Answer Provided: ?An educated guess as to what will happen during your experiment
Correct Answer: An educated guess as to what will happen during your experiment
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Answer Provided: ?When the contents of a variation visibily change during loading because your testing tool is overriding existing code
Correct Answer: When the contents of a variation visibily change during loading because your testing tool is overriding existing code
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Answer Provided: ?p = .05 means that if you reject the null hypothesis, the probability of a type I error (aka false positive) is only 5%
Correct Answer: The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.
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Answer Provided: ?When one experiment impacts the outcome of another
Correct Answer: When one experiment impacts the outcome of another
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Answer Provided: ?Copywriting that compels the reader to perform a specific action
Correct Answer: Copywriting that compels the reader to perform a specific action
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Answer Provided: ?The most recently recorded conversion rate of the metric you want to measure
Correct Answer: The most recently recorded conversion rate of the metric you want to measure
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Answer Provided: ?Only consider best practices
Correct Answer: Only consider best practices
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Answer Provided: ?You have statistical significance
Correct Answer: There is a 5% probability that one would detect this result if there was no difference between variants
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Answer Provided: ?A prompt telling the user to take an action
Correct Answer: A prompt telling the user to take an action
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Answer Provided: ?Customers like you also liked this.
Correct Answer: Customers like you also liked this.
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Answer Provided: ?Rewriting competitors' messaging
Correct Answer: Mining customer reviews and testimonials.Rewriting competitors’ messaging
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Answer Provided: ?Only 7 left in stock.
Correct Answer: Only 7 left in stock.
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Answer Provided: ?Writing for clarity, not cleverness
Correct Answer: Writing for clarity, not cleverness
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Answer Provided: ?It is a systemic preference towards something
Correct Answer: It is a systemic preference towards something
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Answer Provided: ?Experiment results do not alter any plans
Correct Answer: Experiment results do not alter any plans
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Answer Provided: ?The power of your experiment decreases drastically
Correct Answer: The power of your experiment decreases drastically
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Answer Provided: ?Key Performance Indicator
Correct Answer: Key Performance Indicator
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Answer Provided: ?Test high-impact changes
Correct Answer: Test high-impact changes
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Answer Provided: ?They may not work for you
Correct Answer: They may not work for you
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Answer Provided: ?The probability the result observed was not due to random chance
Correct Answer: The probability the result observed was not due to random chance
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Answer Provided: ?It ignores upper-funnel activities
Correct Answer: It ignores upper-funnel activities
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Answer Provided: ?Customers know what it is before landing on your property
Correct Answer: Customers know what it is before landing on your property
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Answer Provided: ?A control group that does not get exposed to a treatment/variation
Correct Answer: A control group that does not get exposed to a treatment/variation
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