Results for natbe91@gmail.com Experiment Nation

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1. Which of the following is true about tests that are run during holidays?
Answer Provided: ?Visitors during holidays are not necessarily like visitors during the rest of the year

Correct Answer: Visitors during holidays are not necessarily like visitors during the rest of the year

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2. What can we learn from tests run on sites that aren’t our own?
Answer Provided: ?What worked for them and their audience

Correct Answer: What worked for them and their audience

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3. Which of the following describes a “Holdout Group”?
Answer Provided: ?A control group that does not get exposed to a treatment/variation

Correct Answer: A control group that does not get exposed to a treatment/variation

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4. In A/B testing, a “control” is generally which of the following?
Answer Provided: ?The version where no changes have been made

Correct Answer: The version where no changes have been made

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5. What is not a valid CRO option when a site has little traffic?
Answer Provided: ?Believe you cannot run any tests

Correct Answer: Believe you cannot run any tests

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6. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ?To clearly set a goal to your experiment

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

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7. Which of the following is a problem with last-touch attribution?
Answer Provided: ?It ignores upper-funnel activities

Correct Answer: It ignores upper-funnel activities

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8. Which of the following is a reason to document experiments?
Answer Provided: ?All the answers are correct

Correct Answer: All the answers are correct

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9. “AIDA” stands for which of the following?
Answer Provided: ?Attention, Interest, Desire, Action

Correct Answer: Attention, Interest, Desire, Action

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10. Confidence levels must be which of the following?
Answer Provided: ?Set based on the needs of an experiment

Correct Answer: Set based on the needs of an experiment

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11. What is copywriting for conversion?
Answer Provided: ?Copywriting that compels the reader to perform a specific action

Correct Answer: Copywriting that compels the reader to perform a specific action

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12. Which is a benefit of testing extreme changes?
Answer Provided: ?Generating stronger signals to measure

Correct Answer: Generating stronger signals to measure

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13. What is “flicker”?
Answer Provided: ?When the contents of a variation visibily change during loading because your testing tool is overriding existing code

Correct Answer: When the contents of a variation visibily change during loading because your testing tool is overriding existing code

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14. What should you do if you want to experiment on a website with little traffic?
Answer Provided: ?Test high-impact changes

Correct Answer: Test high-impact changes

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15. What should you do before you run an experiment?
Answer Provided: ?All answers are correct

Correct Answer: All answers are correct

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16. Which of the following CANNOT help you write copy for conversion?
Answer Provided: ?Rewriting competitors' messaging

Correct Answer: Mining customer reviews and testimonials.Rewriting competitors’ messaging

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17. Which BEST defines “Baseline Conversion”?
Answer Provided: ?The most recently recorded conversion rate of the metric you want to measure

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

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18. Which of the following sources of data has the least amount of bias?
Answer Provided: ?Randomized Control Trial results

Correct Answer: Meta-analyses

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19. Which BEST describes a CTA / call to action?
Answer Provided: ?A prompt telling the user to take an action

Correct Answer: A prompt telling the user to take an action

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20. What does “KPI” stand for?
Answer Provided: ?Key Performance Indicator

Correct Answer: Key Performance Indicator

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21. What is a “Bonferroni Correction”?
Answer Provided: ?A way to control for false positives when analyzing multiple metrics

Correct Answer: A way to control for false positives when analyzing multiple metrics

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22. Which of the following is NOT a good strategy for analyzing test results?
Answer Provided: ?None of the answers

Correct Answer: None of the answers

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23. Which of the following is an example of scarcity?
Answer Provided: ?Only 7 left in stock.

Correct Answer: Only 7 left in stock.

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24. After you have completed your conversion audit and have a list of hypotheses, what is the next step you need to take?
Answer Provided: ?Prioritize the hypotheses based on your framework of choice

Correct Answer: Prioritize the hypotheses based on your framework of choice

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25. What is NOT a sign of a healthy Experimentation Culture?
Answer Provided: ?Experiment results do not alter any plans

Correct Answer: Experiment results do not alter any plans

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26. When writing copy, what is your #1 priority?
Answer Provided: ?Keeping the copy as short as possible

Correct Answer: Writing for clarity, not cleverness

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27. An experiment demonstrates a 10% decrease in conversion rate at a 99% confidence level. In what way is this still a ‘win’?
Answer Provided: ?You've saved the business time and money which they might have by implementing this costly feature

Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature

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28. Heatmaps are what form of data?
Answer Provided: ?Quantitative and Qualitative

Correct Answer: Quantitative and Qualitative

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29. Select the option which BEST completes the following sentence, “Great Experiments ______”:
Answer Provided: ?Answer business questions

Correct Answer: Answer business questions

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30. What is quantitative research NOT used for?
Answer Provided: ?Prioritizing your backlog

Correct Answer: Understanding why users are behaving a certain way

Comments Entered: NA

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