Results for afikilemsk@gmail.com

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1. What is a Sample Ratio Mismatch?
Answer Provided: ?The observed traffic split is statistically significantly different from what was expected

Correct Answer: The observed traffic split is statistically significantly different from what was expected

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2. What does “MVT” stand for?
Answer Provided: ?Multivariate Test

Correct Answer: Multivariate Test

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3. Which generally happens when testing many variants running at once?
Answer Provided: ?The power of your experiment decreases drastically

Correct Answer: The power of your experiment decreases drastically

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4. What is “bias”?
Answer Provided: ?It is a systemic preference towards something

Correct Answer: It is a systemic preference towards something

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5. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ?When you run multiple tests on one site

Correct Answer: When one experiment impacts the outcome of another

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6. Which of the following is an example of scarcity?
Answer Provided: ?Only 7 left in stock.

Correct Answer: Only 7 left in stock.

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7. What is qualitative research used for ?
Answer Provided: ?Understanding why your users are behaving a certain way

Correct Answer: Understanding why your users are behaving a certain way

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8. Which of the following sources of data has the least amount of bias?
Answer Provided: ?Randomized Control Trial results

Correct Answer: Meta-analyses

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9. Which of the following is a problem with last-touch attribution?
Answer Provided: ?It over-represents the impact of brand campaigns

Correct Answer: It ignores upper-funnel activities

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10. What is the most important step you can take to increase your funnel’s final conversion rate?
Answer Provided: ?Identify the biggest drop-off points and prioritize fixing those

Correct Answer: Identify the biggest drop-off points and prioritize fixing those

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11. Which of the following best describes why letting a test run longer than planned may not be beneficial?
Answer Provided: ?Your p-values are likely to decrease

Correct Answer: You are probably not testing something very impactful

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12. A test has a >50% lift to your primary metric. What is the first thing you should do?
Answer Provided: ?Sanity check your results

Correct Answer: Sanity check your results

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13. What is NOT a sign of a healthy Experimentation Culture?
Answer Provided: ?Experiment results do not alter any plans

Correct Answer: Experiment results do not alter any plans

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14. In A/B testing, a “control” is generally which of the following?
Answer Provided: ?The number of users exposed to your test

Correct Answer: The version where no changes have been made

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15. Which of the following is an example of “chunking”?
Answer Provided: ?Breaking longer text into smaller parts

Correct Answer: Breaking longer text into smaller parts

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16. Which of the following characterizes Value Propositions and Unique Selling Propositions?
Answer Provided: ?It is that very reason which motivates a buyer to purchase that product

Correct Answer: It is that very reason which motivates a buyer to purchase that product

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17. Which of the following does NOT describe what an “Experiment” is?
Answer Provided: ?A procedure to make a discovery

Correct Answer: A way to permanently change your website

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18. When collecting test ideas, which of the following should NOT be done?
Answer Provided: ?Only consider best practices

Correct Answer: Only consider best practices

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19. What does “ARPU” stand for?
Answer Provided: ?Aggregated Revenue Per Unique visitor

Correct Answer: Average Revenue Per User

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20. Which of the following BEST describes “statistical significance”?
Answer Provided: ?The probability the result observed was not due to random chance

Correct Answer: The probability the result observed was not due to random chance

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21. Which BEST describes a CTA / call to action?
Answer Provided: ?A prompt telling the user to take an action

Correct Answer: A prompt telling the user to take an action

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22. What should you do if you want to experiment on a website with little traffic?
Answer Provided: ?Test high-impact changes

Correct Answer: Test high-impact changes

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23. When writing copy, what is your #1 priority?
Answer Provided: ?Writing for clarity, not cleverness

Correct Answer: Writing for clarity, not cleverness

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24. If a program’s ratio of “successful” tests (aka “win rate”) to launched tests is constantly 50%, what should you suspect?
Answer Provided: ?The CRO is very experienced

Correct Answer: The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

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25. What is quantitative research NOT used for?
Answer Provided: ?Understanding why users are behaving a certain way

Correct Answer: Understanding why users are behaving a certain way

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26. What is a false negative?
Answer Provided: ?It is when you don't detect an effect when one exists

Correct Answer: It is when you don’t detect an effect when one exists

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27. Which of the following is NOT an example of urgency?
Answer Provided: ?Save now!

Correct Answer: Customers like you also liked this.

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28. After you have completed your conversion audit and have a list of hypotheses, what is the next step you need to take?
Answer Provided: ?Start implementing the first tests

Correct Answer: Prioritize the hypotheses based on your framework of choice

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29. What is a safe increase in conversion rate that one can promise to a client/stakeholder?
Answer Provided: ?1% to <5%

Correct Answer: You should never promise any outcomes

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30. What should you do before you run an experiment?
Answer Provided: ?Form a hypothesis

Correct Answer: All answers are correct

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