Join the Experiment Nation Directory

Connect with Experimenters from around the world

We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.

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Experiment Nation members

Name	Location	Short Bio / Specialities	LinkedIn URL
Jaya Gupta	Toronto	Product professional specializing in digital banking experiences	https://www.linkedin.com/in/jaya-gupta-2332942
Zharina Pelea	Vancouver, Canada	Self-motivated Digital Strategist and Marketer with an MBA & 5 years’ experience leading digital Conversion Rate Optimization (CRO) strategies, driving business growth for brands across various verticals (e.g. travel, ecommerce, financial services, B2B, transport, entertainment). Digitally savvy with a passion for the digital landscape and making data-informed decisions. Always up to date with market trends and tools, possessing a working knowledge of platforms like Google Analytics, Optimizely, VWO, Maxymiser, etc. Effective communicator known for building strong relationships with clients & collaborating with internal tech teams to develop and implement solid CRO & digital marketing strategies. Skilled at anticipating and addressing clients’ needs with more than 12 years’ experience in account management. Proven experience of leading successful CRO programs, leading to clients increasing their investment in the ongoing programs.	https://www.linkedin.com/in/zharina-pelea
Eden Bidani	Israel	Conversion copywriter and acquisition specialist for SaaS, tech, and DTC brands	https://www.linkedin.com/in/edenbidani
Theresa Smith	Milwaukee, WI	I am focused on driving and building digital initiatives through analytics and optimization. I enjoy both the test management piece and developing programmatic strategy. As a practitioner, I enjoy building out hypothesis libraries and spending an afternoon digging deep in an analytics workspace.	https://www.linkedin.com/in/theresabsmith/
Kevin Anderson	the Netherlands	Product Manager Experimentation	https://www.linkedin.com/in/kevinanderson/
Tony Ferguson	Gibraltar	Product Manager at Entain Group, specialising in optimising the core customer journey	https://www.linkedin.com/in/tony-ferguson-10193150/
Jessica James	Gibraltar, Gibraltar	Data-driven specialist with a strong focus on identifying customer journey break points and managing a team to develop improvements which are A/B tested before implementing on the platform. Constantly exceeding objectives and adding value to other teams by supporting test and learn initiatives.	https://www.linkedin.com/in/jessica-james-cro-marketing/
Paul Postance	London	CRO operating models	https://www.linkedin.com/in/paulpostance
Josephus (Joey) AYOOLA	Brussels Metropolitan Area	Digital growth strategist with a huge knack for experimentation.	https://www.linkedin.com/in/josephusayoola/
Rodrigo Carnicero Ungría	Greater Madrid Metropolitan Area	I have been working on digital marketing projects since 2015. Always working on get traffic, mainly from search engines, and basing decision-making on data. Since the end of 2019, my work has been focused on generating greater benefits for the companies we work for. Specialities: CRO, Web Analyst, SEO, PPC	https://www.linkedin.com/in/rodrigocarnicero/
Tracy Laranjo	Toronto, Ontario, Canada	Experimentation, Analytics, A/B Testing	https://www.linkedin.com/in/tracylaranjo/
Shahab Samimi	Vancouver, BC	Venture Capital	https://www.linkedin.com/in/ssamimi/
Johann van Tonder	South Africa	Experimentation, Data Science, User Research, CLV	http://linkedin.com/in/jvtonder
Bharat Chandwani	India	Behavioral Analytics, Consumer Behavior, E-commerce CRO Specialist	https://www.linkedin.com/in/chandwani-bharat/
Sandeep Shah	London	AB Testing, Vendors, SaaS, Development, Product	https://www.linkedin.com/in/sandeepshah89/
Jon MacDonald	Portland, OR USA	Ecommerce conversion rate optimization	https://www.linkedin.com/in/jonnymac/
Amrdeep Athwal	United Kingdom	CRO, web analytics and ux	https://www.linkedin.com/in/amrdeepathwal
Oreoluwa Akinnawo	Lagos, Nigeria	CRO, Experimentation and Digital Analytics	https://www.linkedin.com/in/oreoluwa-akinnawo-7a73a0177/
Philemon Opolot	South Africa	CRO SPECIALIST	https://www.linkedin.com/in/philemon-opolot-661a9915/
Fabricio Migues	Spain	CRO, web analytics, project management	https://www.linkedin.com/in/fabriciomigues/
Terry Johns	Melbourne, Australia	Conversion Rate Optimisation, Analytics, Data Studio	https://www.linkedin.com/in/terryjohns/
Jonathan Deleon	Orlando	Experimentation	https://www.linkedin.com/in/jonathantdeleon/
Andrew Godfrey	Canada	Creative Strategy, Management, Product Development	https://www.linkedin.com/in/atgodfrey/
Manna Elizabeth Mathew	Greater Toronto Area, Canada	Web Analytics, Digital Customer Experience, Digital Strategy	https://www.linkedin.com/in/manna-elizabeth-mathew-3a68a960/
Rommil Santiago	Toronto, Canada	Experimentation	https://www.linkedin.com/in/rommil/
Brendan McCook	Washington, DC, USA	AB Testing, Product Strategy, Consulting	https://www.linkedin.com/in/brendan-mccook-1b535026/
Collin Crowell	Vancouver	CX, Consulting, Experimentation and personalization trend research and reporting	https://www.linkedin.com/in/collincrowell/
Dylan Lewis	San Diego, CA USA	Experimentation, Analytics, and Decision Making	https://www.linkedin.com/in/dylanlewis/
Greg Sherwin	Lisboa, Portugal	Software architecture and engineering; platform design; systems thinking; complexity science; data science	https://www.linkedin.com/in/gregsherwin/
Robert Richter	Germany, Dresden	CRO/AB Testing/User Research	http://linkedin.com/in/robert-richter-netzproduzenten
Nadim Haddad	Toronto, Canada	Experimentation, personalization, analytics, BU reporting	http://www.linkedin.com/in/nadimhaddad/
David Stepien	Bonn, Germany	Experimentation, Data Analysis	https://www.linkedin.com/in/david-stepien-7a86b2128/
Pedro Costa	Portugal	CRO, Acquisition channels, products engagement and retention	https://www.linkedin.com/in/pedrocosta18
Paul Drake	UK	Experimentation, A/B Testing, User Research, Business Strategy	https://www.linkedin.com/in/experimentation-cro-research/
Carlos Oliveira	Toronto	Business model design, customer development, experiment design	https://linkedin.com/in/withCarlos
Jonny Longden	Leeds, United Kingdom	Analytics & research, strategy, advancing the field	https://www.linkedin.com/in/jonnylongden
Michael St Laurent	Vancouver	Experimentation Program Consulting	https://www.linkedin.com/in/michaellstlaurent/
Aybala Karadayilar	Berlin	Product Management, Design Thinking, A/B Testing	https://www.linkedin.com/in/aybala-co%C5%9Fkun-450537110/

Experiment Nation’s past guests and contributors

Name	Location	Interview(s)	Contact
Chris Goward	Vancouver, British Columbia, Canada	Widerfunnel’s Chris Goward on how Experimenters need to focus less on the tools and more on strategy	LinkedIn
Justin Coon	Englewood, Colorado, United States	What you need to know about SEO Experimentation	LinkedIn
Siddharth Taneja	Toronto, Ontario, Canada	Experiment Nation: The Podcast	LinkedIn
Jaya Gupta	Toronto, Ontario, Canada	Experiment Nation: The Podcast	LinkedIn
Johann Van Tonder	City of Cape Town, Western Cape, South Africa	Getting a snapshot of the experimentation industry’s maturity, approaches, and attitudes	LinkedIn
Angeles Alonso	Madrid, Community of Madrid, Spain	Leveraging UX Research to get the most out of Conversion Rate Optimization	LinkedIn
Sam Irvine	Greater Reading Area	Partnering with clients and helping them not get bogged down with statistics	LinkedIn
Gerda Vogt-Thomas	Estonia	How to approach standing up a CRO program	LinkedIn
Munir Al-Dajani	Seattle, Washington, United States	Running Experiments on Personalization, Machine Learning, and AI	LinkedIn
Alex Atkins	Austin, Texas Metropolitan Area	The challenges of SEO testing and coordinating the many pieces of a growth program	LinkedIn
Magnolia Carvajal	Greater Leeds Area	Experimenting in an Agile Environment	LinkedIn
Guido X Jansen	The Randstad, Netherlands	Optimization and the human mind	LinkedIn
Chad Sanderson	Greater Seattle Area	To build or buy? Solving the classic Experimenter’s dilemma Don’t call us CROs Whatever the size of your company, Experimentation not only protects your KPIs but your job as well	LinkedIn
Summer Hu	Toronto, Ontario, Canada	Exploring the suitability of t-tests for A/B tests involving RPV	LinkedIn
Claire Yeh	Canada	Experimentation is key to Personalization success	LinkedIn
Eden Bidani	Israel	The how, what, and why of copy testing	LinkedIn
Bithika Mehra	Marina del Rey, California, United States	Partnering with HiPPOs and leveraging neuromarketing to drive conversion	LinkedIn
Renee Thompson	Cumming, Georgia, United States	How to effectively test on B2B customer properties	LinkedIn
Zharina Pelea	Greater Vancouver Metropolitan Area	How to design an Experimentation strategy that supports product-development	LinkedIn
Collin Tate Crowell	North Vancouver, British Columbia, Canada	Exploring the world’s cultures of Experimentation	LinkedIn
Melanie Kyrklund	Amsterdam, North Holland, Netherlands	Nurturing an Experimentation culture by focusing on the process	LinkedIn
Kay del Rosario	Toronto, Ontario, Canada	Words matter: Writing copy that converts	LinkedIn
Michelle Mosher	Austin, Texas, United States	Highlighting the need to promote diversity in the CRO industry	LinkedIn
Geetu Mehta	Greater Melbourne Area	Experimentation strategy: Development and getting buy-in	LinkedIn
Nermin Canik	Istanbul, Turkey	Concrete tips from a CRO veteran	LinkedIn
Gertrud Vahtra	London, England, United Kingdom	How to develop and prioritize Hypotheses	LinkedIn
Talia Wolf	Israel	Focusing on solving problems not changing page elements	LinkedIn
Nancy Kawatra	Vancouver, British Columbia, Canada	Delivering value in the long-run	LinkedIn
Hatice Kaya	Istanbul, Turkey	Balancing making clients happy while being true to the process	LinkedIn
Sophie D’Souza	Vancouver, British Columbia, Canada	Demonstrating the value of Experimentation to clients	LinkedIn
Connor Bradley	Toronto, Ontario, Canada	Enabling multi-channel Experimentation	LinkedIn
Anil Batra	Redmond, Washington, United States	Understanding why some companies are data-driven while others are not	LinkedIn
Mike Loveridge	Bountiful, Utah, United States	How to continuously run experiments without wasting traffic	LinkedIn
Jennifer Lui	San Francisco Bay Area	Experimentation and brand marketing	Linkedin
Henrik Kahra	Miami, Florida, United States	Estimating the annual impact of Experiments	Linkedin
Jonny Longden	Leeds, England, United Kingdom	Just test the bloody thing	LinkedIn
Matt Smith	London, England, United Kingdom	Handling clients’ most common objections	LinkedIn
Siobhan Solberg	Greece	Going from music to Experimentation	LinkedIn
Eddie Aguilar	Portland, Oregon Metropolitan Area	The importance of gaining trust	LinkedIn
Naoshi Yamauchi	Chapel Hill, North Carolina, United States	Nurturing an Experimentation culture with clients	LinkedIn
Chris Stucchio	San Francisco, California, United States	Learn from Experimentation’s statistics leaders Learn from the “compulsive gambler” behind VWO’s Bayesian test engine	LinkedIn
John Meakin	Austin, Texas, United States	Learn from Experimentation’s statistics leaders A review of Peeking, Post-Hoc Power, and Confidence	LinkedIn
Georgi Georgiev	Bulgaria	Learn from Experimentation’s statistics leaders As your testing velocity increases —so does the potential impact of Experiment Interaction	LinkedIn
Tracey Reed	Auckland, Auckland, New Zealand	Making websites work harder	LinkedIn
Sumantha Shankaranarayana	Bangalore Urban, Karnataka, India	Communication is key to overcoming skeptics	LinkedIn
Marianne Stjernvall	Stockholm Metropolitan Area	Staying connected and navigating uncertain times	LinkedIn
Tony Grant	United Arab Emirates	Getting people excited about Experimentation	LinkedIn
Ric Riley	Manchester, England, United Kingdom	Delivering value to clients	LinkedIn
Anirhudh Sridharan	Tamil Nadu, India	Align on goals	LinkedIn
Brandon Brackett	Indianapolis, Indiana, United States	Over-communication above all	LinkedIn
Ton Wesseling	The Randstad, Netherlands	Things to avoid when measuring the impact of a CRO program	LinkedIn
Shiva Manjunath	Austin, Texas, United States	Don’t call us CROs Championing data over opinion and bias Conversion Rate Optimization, Best Practices, and Other Terribly Named things	LinkedIn
Kenya Davis	Charlotte Metro	Don’t call us CROs The challenges of running an Experimentation program at a large corporation	LinkedIn
Scott Olivares	San Francisco Bay Area	Don’t call us CROs To get personalization right — have good manners and experiment	LinkedIn
Jonas Alves	Lisbon Metropolitan Area	Don’t call us CROs Learn about the mind behind Booking.com’s Experimentation engine	LinkedIn
Marlies Wilms Floet	Apeldoorn, Gelderland, Netherlands	10 tips on nurturing an Experimentation Culture	LinkedIn
Alexandra Resnick	New York, New York, United States	Living and Experimenting during crazy times	LinkedIn
Aleksander Fabijan	Greater Seattle Area	The Experimentation Growth Model and Scaling Experimentation	LinkedIn
Jon Crowder	Greater Leeds Area	Launching a world-class Experimentation program and how to spot a healthy Experimentation culture	LinkedIn
Alex Birkett	Austin, Texas, United States	How Experimentation can be used for Growth and after you’ve established your Content Strategy	LinkedIn
Brent Jensen	Toronto, Ontario, Canada	Driving growth through focused experimentation	LinkedIn
Heather Voden	San Francisco, California, United States	Scaling marketing through Experimentation	LinkedIn
Stephen Pavlovich	London, England, United Kingdom	Convincing clients on Experimentation	LinkedIn
Sebastian Larsson	Durrington, England, United Kingdom	Experimentation roadmaps begin with research	LinkedIn
Elise Maile	London, England, United Kingdom	The importance of an Experimentation Roadmap and getting buy-in from developers	LinkedIn
Abhishek Rathore	Tokyo, Japan	Running the world’s biggest job site’s Experimentation Program	LinkedIn
Vipul Bansal	Lucknow, Uttar Pradesh, India	Experimentation is the right way to be wrong	LinkedIn
Emily Lonetto	San Francisco, California, United States	Powering past things that didn’t work and the importance of focus	LinkedIn
Greg Leach	Toronto, Ontario, Canada	Experimentation informs decision making	LinkedIn
Rishi Rawat	Greater Lansing	Focusing on buyer psychology to unlock CRO performance	LinkedIn
Claire Fitzpatrick	Dallas-Fort Worth Metroplex	Experimentation isn’t something done at the end of a process — it’s part of a continuous customer-obsessed loop	LinkedIn
Alek Toumert	Chicago, Illinois, United States	Exploring organizational design for Experimentation	LinkedIn
Josh Sookman	Greater Toronto Area, Canada	Driving product development through Experimentation	LinkedIn
Leila Sayah	Toronto, Ontario, Canada	Succeeding at Experimentation and Personalization depends on more than just tools	LinkedIn
David Mannheim	Manchester Area, United Kingdom	How Experimentation fits in with Analytics and Research as well as why Personalization hasn’t hit the mainstream yet	LinkedIn
Franceska Viray	Greater Toronto Area, Canada	While often overlooked, don’t underestimate the importance of QA when running Experiments	LinkedIn
Jess Vandenbruggen	Newcastle East, New South Wales, Australia	Everyone is going to be in Experimentation	LinkedIn
Daniel Martin del Campo	Zapopan, Jalisco, Mexico	More than skills, the most important thing to have in Experimentation is curiosity	LinkedIn
John Ostrowski	Wrocław, Dolnośląskie, Poland	The path to a career in CRO is never straight	LinkedIn
Emeline Catherine Dit Cariot	The Randstad, Netherlands	Have Experimentation — will travel	LinkedIn
Dan Gray	Canada	Experimentation doesn’t have to stay online when it comes Growth	LinkedIn
Jeff Goldenberg	Greater Toronto Area, Canada	How to approach clients resistant to Experimentation	LinkedIn
Natalie Lin	New York, New York, United States	Changing high-visibility core experiences requires substantial stakeholder buy-in	LinkedIn
Brian David Hall	Eufaula, Alabama, United States	Sometimes you don’t seek out Experimentation — but it seeks you	LinkedIn
Ramli John	Toronto, Ontario, Canada	There is no growth without rigorous experimentation	LinkedIn
Nicola Ambrogio	Canada	Leveraging data and experimentation rather than gut feelings to deliver customer-centric products	LinkedIn
Grace Du	Toronto, Ontario, Canada	If you’re deciding whether to build an experimentation platform in-house or go with a 3rd party vendor — read this first	LinkedIn
Jakub Linowski	Greater Toronto Area, Canada	UI design is hard work — but GoodUI is leveraging Experimentation to make that work easier	LinkedIn
Angela Kang	Toronto, Ontario, Canada	A firm knowledge of statistics will help you excel at experimentation	LinkedIn
Josh Lobo	Canada	Leveraging research and experimentation to drive innovation	LinkedIn
Kareem Azees	Greater Toronto Area, Canada	Don’t assume your customers’ motivations — only by talking directly to them can you grow	LinkedIn
James Flory	Canada	A senior strategist shares his perspective on how to succeed at Experimentation	LinkedIn
Jason Yang	Vancouver, British Columbia, Canada	A Conversion Conversation with TELUS Digital’s Jason Yang	LinkedIn