Connect with Experimenters from around the world
We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.
Experiment Nation members
| Photo | Name | Location | Short Bio / Specialities | LinkedIn URL |
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Kareem Azees | Toronto | Growth marketing, experimentation, and analytics Check me out at: https://kareemazees.com/ | https://www.linkedin.com/in/kareemazees/ |
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Jamie Willmott | UK | Optimisation, User Research, A/B Testing. | https://www.linkedin.com/in/jamie-willmott-375677b7/ |
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Matthias Mandiau | Stockholm | Full-stack CRO'er. Experienced in operating within the end-to-end CRO process + build AB tests in front-end code. | https://www.linkedin.com/in/matthias-mandiau-2a5a2aa5/ |
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ana catarina | Brazil | UX and CRO specialist for +6 years, retail and ecommerce focused | linkedin.com/in/anacizilio |
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Sarah Buetof | Hamburg, Germany | I am the Principal Product Manager for Experimentation at FREE NOW and as such responsible for establishing a company-wide experimentation infrastructure, methodology and mindset. Being a psychologist with a strong focus on research and statistics, I have worked around 10 years in academic science, mainly neuroscience, where I have studied pathological alterations in human brain connectivity with the means of 4D neuroimaging data. After concluding my research career with a doctoral thesis, I decided to look out for new challenges. In a first smaller move I became a full-time lecturer for experimentation and research methodology, before making the great leap into the private industry sector. I joined a large e-commerce company as an Experiment Analyst and was instantly amazed by the application of experimentation methods in the world of agile product development. Inspired by what I had learned in an already well-established experimentation and data-driven environment, I was eager to go the next step and take responsibility for creating a framework on my own and bringing experimentation to life in another company. | https://www.linkedin.com/in/dr-sarah-b%C3%BCtof-a89ab3139/ |
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DIVYENDU MISHRA | INDIA | I have 4+ years of experience in the CRO, marketing and e-commerce enterprise domains. This was honed by the startups that I was part of and the 20+ US/UK based e-commerce companies/clients with whom I was working closely as a consultant. Apart from the e-commerce industry, I have also worked on CRO for BFS and the hospitality industry. I was responsible for their digital a/b testing roadmap, marketing strategies, driving growth and revenues through data, analytics & various tools along with client consultation and engagement. | https://www.linkedin.com/in/divyendumishra/ |
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Silvia Serrano Mateos | Madrid | CRO & UX Specialist | https://www.linkedin.com/in/serranosilvia/ |
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Andrea Corvi | London | • CRO enthusiast that masters all aspects of the process equally well • Proven track record of optimising digital experiences via A/B and Multivariate testing • Used to working in fast-paced, agile and cross-functional teams • Highly analytical, results-driven and passionate about UI/UX and advanced statistical analysis | https://www.linkedin.com/in/andreacorvi/ |
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Jagadeesh Chundru | Vijayawada | When I was 22, started E-commerce business HandyTailor.com on 2015. After 3+ years of experience. unfortunately HandyTailor.Com operations are closed. reasons are plenty unskilled workers. A lot of customization & fitting issues in ladies tailoring industry. Anyway It’s a Long Story. What ever it is HandyTailor helped me on Business Development, Consumer Psychology, and Both Traditional & Digital Marketing. | https://in.linkedin.com/in/jagadeesh-chundru/ |
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Gurudev Karanth | San Francisco Bay Area | One of the founding members of the experimentation team at eBay in 2005, helping build the digital experimentation platform ground up and then deployed at Paypal. Built the first omni-channel experimentation platform ground up at Target | https://www.linkedin.com/in/gurudev/ |
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Maulin Shah | Portland | Inventive CRO and Analytics specialist experienced in driving strategy and execution of conversion funnel optimizations and user acquisitions. | http://www.linkedin.com/in/maulins |
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Rachel Harrison | Leeds, UK | Optimisation, User Research, UX | https://www.linkedin.com/in/rachelharrisonuk/ |
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Simon Clark | Newcastle upon Tyne, UK | I began my career in Web & Graphic Design over 13 years ago, have worked as a Senior Web Developer at another regional agency, before moving to specialise further in Conversion Rate Optimisation at a global digital group working on some of the largest household names I have worked across a variety of sectors and on some of the UK’s largest homebuilders, insurance companies, Universities, and Automotive brands I oversee the CRO department at Evolved Search which encompasses Strategy, UX Research, Technical aspects such as A/B testing, User Research, Site Speed and Data Analysis | https://www.linkedin.com/in/simonjamesclark/ |
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Luis Trindade | Lisboa | Leading Experimentation @ Farfetch | Building A/B Testing Platform | Product Manager | Startups Lead Mentor | ProductTank Lisbon organizer | https://www.linkedin.com/in/ltrindade/ |
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Leonard Castro | São Paulo | CRO Specialist, Ecommerce Growth and CRM strategist | http://www.linkedin.com/in/leonardcastro |
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Deborah O'Malley | Canada | * Google Analytics Certified digital marketer, highly specialized in Conversion Rate Optimization (CRO), and A/B testing. * Master's of Science (M.Sc.) degree with a focus in eye tracking technology, plus a certificate in graphic design. * Published author of six peer-reviewed journal articles and hundreds of online pieces. * Adeptly analyze websites and shrewdly suggest ways to optimize them, bringing clients more conversions, leads, and money. | https://www.linkedin.com/in/deborahomalley/ |
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Jonas | Lisboa | Co-founder at A/B Smartly - ex Experimentation at Booking.com | https://www.linkedin.com/in/jonasalves |
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Kathleen Davey | Canada | SEO Experimentation, CRO, UX desgin | https://www.linkedin.com/in/kpdavey/ |
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Rui Fang | Toronto, Canada | Personalization, digital analytics, data science | https://www.linkedin.com/in/ruifang1 |
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Geoffrey Bell | Charlotte | A/B Testing Strategist | http://www.linkedin.com/in/geoff-bell-62a03617 |
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Usman Janvekar | Toronto, Canada | Digital Data & Analytics Manager working on complex transformational solutions across digital that deliver on effectiveness and efficiencies. Specialities: — Consumer online behaviour and effectiveness targeting — Media Measurement and Attribution — Google Martech capability building | https://www.linkedin.com/in/usmana |
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Jaya Gupta | Toronto | Product professional specializing in digital banking experiences | https://www.linkedin.com/in/jaya-gupta-2332942 |
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Zharina Pelea | Vancouver, Canada | Self-motivated Digital Strategist and Marketer with an MBA & 5 years’ experience leading digital Conversion Rate Optimization (CRO) strategies, driving business growth for brands across various verticals (e.g. travel, ecommerce, financial services, B2B, transport, entertainment). Digitally savvy with a passion for the digital landscape and making data-informed decisions. Always up to date with market trends and tools, possessing a working knowledge of platforms like Google Analytics, Optimizely, VWO, Maxymiser, etc. Effective communicator known for building strong relationships with clients & collaborating with internal tech teams to develop and implement solid CRO & digital marketing strategies. Skilled at anticipating and addressing clients’ needs with more than 12 years’ experience in account management. Proven experience of leading successful CRO programs, leading to clients increasing their investment in the ongoing programs. | https://www.linkedin.com/in/zharina-pelea |
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Eden Bidani | Israel | Conversion copywriter and acquisition specialist for SaaS, tech, and DTC brands | https://www.linkedin.com/in/edenbidani |
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Theresa Smith | Milwaukee, WI | I am focused on driving and building digital initiatives through analytics and optimization. I enjoy both the test management piece and developing programmatic strategy. As a practitioner, I enjoy building out hypothesis libraries and spending an afternoon digging deep in an analytics workspace. | https://www.linkedin.com/in/theresabsmith/ |
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Kevin Anderson | the Netherlands | Product Manager Experimentation | https://www.linkedin.com/in/kevinanderson/ |
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Tony Ferguson | Gibraltar | Product Manager at Entain Group, specialising in optimising the core customer journey | https://www.linkedin.com/in/tony-ferguson-10193150/ |
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Jessica James | Gibraltar, Gibraltar | Data-driven specialist with a strong focus on identifying customer journey break points and managing a team to develop improvements which are A/B tested before implementing on the platform. Constantly exceeding objectives and adding value to other teams by supporting test and learn initiatives. | https://www.linkedin.com/in/jessica-james-cro-marketing/ |
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Paul Postance | London | CRO operating models | https://www.linkedin.com/in/paulpostance |
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Josephus (Joey) AYOOLA | Brussels Metropolitan Area | Digital growth strategist with a huge knack for experimentation. | https://www.linkedin.com/in/josephusayoola/ |
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Rodrigo Carnicero Ungría | Greater Madrid Metropolitan Area | I have been working on digital marketing projects since 2015. Always working on get traffic, mainly from search engines, and basing decision-making on data. Since the end of 2019, my work has been focused on generating greater benefits for the companies we work for. Specialities: CRO, Web Analyst, SEO, PPC | https://www.linkedin.com/in/rodrigocarnicero/ |
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Tracy Laranjo | Toronto, Ontario, Canada | Experimentation, Analytics, A/B Testing | https://www.linkedin.com/in/tracylaranjo/ |
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Shahab Samimi | Vancouver, BC | Venture Capital | https://www.linkedin.com/in/ssamimi/ |
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Johann van Tonder | South Africa | Experimentation, Data Science, User Research, CLV | http://linkedin.com/in/jvtonder |
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Bharat Chandwani | India | Behavioral Analytics, Consumer Behavior, E-commerce CRO Specialist | https://www.linkedin.com/in/chandwani-bharat/ |
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Sandeep Shah | London | AB Testing, Vendors, SaaS, Development, Product | https://www.linkedin.com/in/sandeepshah89/ |
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Jon MacDonald | Portland, OR USA | Ecommerce conversion rate optimization | https://www.linkedin.com/in/jonnymac/ |
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Amrdeep Athwal | United Kingdom | CRO, web analytics and ux | https://www.linkedin.com/in/amrdeepathwal |
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Oreoluwa Akinnawo | Lagos, Nigeria | CRO, Experimentation and Digital Analytics | https://www.linkedin.com/in/oreoluwa-akinnawo-7a73a0177/ |
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Philemon Opolot | South Africa | CRO SPECIALIST | https://www.linkedin.com/in/philemon-opolot-661a9915/ |
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Fabricio Migues | Spain | CRO, web analytics, project management | https://www.linkedin.com/in/fabriciomigues/ |
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Terry Johns | Melbourne, Australia | Conversion Rate Optimisation, Analytics, Data Studio | https://www.linkedin.com/in/terryjohns/ |
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Jonathan Deleon | Orlando | Experimentation | https://www.linkedin.com/in/jonathantdeleon/ |
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Andrew Godfrey | Canada | Creative Strategy, Management, Product Development | https://www.linkedin.com/in/atgodfrey/ |
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Manna Elizabeth Mathew | Greater Toronto Area, Canada | Web Analytics, Digital Customer Experience, Digital Strategy | https://www.linkedin.com/in/manna-elizabeth-mathew-3a68a960/ |
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Rommil Santiago | Toronto, Canada | Experimentation | https://www.linkedin.com/in/rommil/ |
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Brendan McCook | Washington, DC, USA | AB Testing, Product Strategy, Consulting | https://www.linkedin.com/in/brendan-mccook-1b535026/ |
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Collin Crowell | Vancouver | CX, Consulting, Experimentation and personalization trend research and reporting | https://www.linkedin.com/in/collincrowell/ |
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Dylan Lewis | San Diego, CA USA | Experimentation, Analytics, and Decision Making | https://www.linkedin.com/in/dylanlewis/ |
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Greg Sherwin | Lisboa, Portugal | Software architecture and engineering; platform design; systems thinking; complexity science; data science | https://www.linkedin.com/in/gregsherwin/ |
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Robert Richter | Germany, Dresden | CRO/AB Testing/User Research | http://linkedin.com/in/robert-richter-netzproduzenten |
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Nadim Haddad | Toronto, Canada | Experimentation, personalization, analytics, BU reporting | http://www.linkedin.com/in/nadimhaddad/ |
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David Stepien | Bonn, Germany | Experimentation, Data Analysis | https://www.linkedin.com/in/david-stepien-7a86b2128/ |
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Pedro Costa | Portugal | CRO, Acquisition channels, products engagement and retention | https://www.linkedin.com/in/pedrocosta18 |
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Paul Drake | UK | Experimentation, A/B Testing, User Research, Business Strategy | https://www.linkedin.com/in/experimentation-cro-research/ |
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Carlos Oliveira | Toronto | Business model design, customer development, experiment design | https://linkedin.com/in/withCarlos |
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Jonny Longden | Leeds, United Kingdom | Analytics & research, strategy, advancing the field | https://www.linkedin.com/in/jonnylongden |
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Michael St Laurent | Vancouver | Experimentation Program Consulting | https://www.linkedin.com/in/michaellstlaurent/ |
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Aybala Karadayilar | Berlin | Product Management, Design Thinking, A/B Testing | https://www.linkedin.com/in/aybala-co%C5%9Fkun-450537110/ |
Experiment Nation’s past guests and contributors