Join the Experiment Nation Directory

Connect with Experimenters from around the world

We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.

Experiment Nation members

PhotoNameLocationShort Bio / SpecialitiesLinkedIn URL
Akhil Kapoor India I am a Digital Psychologist, Marketer and Datastory Teller.
Emma Travis Leeds CX Optimization Strategist with 10 years experience in the industry. My area of specialty is in qualitative research methods, such as moderated user research.
Adam Cheal Lincoln, UK Product Manager
Gavin Bonthron London Enthusiastic and creative digital professional with over 15 years commercial experience within domestic and international markets. My skillset includes Experiment Design, Product Development, Conversion Optimisation, Analytics, Research, UX, Digital Marketing and E-commerce.
Tania Arfeli Brazil CRO & UX Research
Gabriella Paixão Brazil CRO and UX Analyst
Ryan Thomas Estonia Optimization consultant, Co-Founder of Koalatative
Gerda Vogt-Thomas Estonia Optimization services & content / Co-Founder @ Koalatative
Ray Hua Toronto Optimization, B2B, B2C, Experimentation, CMS, Personalization, Top of Funnel, Product Management
Valerie Kroll NYC Optimization Director at Search Discovery that specializes in working with enterprise programs with risk/legal/compliance constraints such as healthcare and financial services!
Eliza Mukherjee Bangalore Sr. Analyst
Charles Kim São Paulo/Brazil CRO Consultant @ Telefonica Vivo
Emilio Brazil Meu nome é Emilio e sou analista CRO e trabalho na Vivo.
Filip Pabisek Poland I'm an experienced data-driven growth geek with over $6.5 million spent on paid ads (positive ROI) and 400 + A/B tests on the web and product.
VANESSA CAMARGO São Paulo - Brazil CRO / Digital Channel Manager
Marcelo Henrique São Paulo, Brasil CRO Analyst
Patrick Buffum Charlotte, NC Sr Optimization Analyst at Ally Financial
Haley Carpenter Billings, MT, USA I specialize in building and running experimentation programs and user research. I'm a CXL Certified Optimizer, Adobe Analytics certified, and Google Analytics certified. Some clients include Vitamix, Olaplex, Procore, Toast, and Parkmobile.
Ben Labay Austin, Texas, USA Managing Director of Speero, an experimentation and research agency by CXL. I specialize in UX research and experimentation program management. I've helped brands like, MongoDB,, Codecademy, Native Deodorant, build and scale their testing programs and program ROI.
Paul Randall England Paul has used a design thinking mindset to enhance customer experiences for over eight years. His empathy for customer behavior comes from conducting hundreds of usability studies and experiments. Clients include Screwfix, Clarks, Maximuscle, and Flogas.
Oliver Palmer Melbourne, Australia I help enterprise-scale organisations to build and grow optimisation programs.
Chris Marsh Finland / UK eCommerce CRO & UX Specialist
Annika London Worked in CRO and digital marketing for almost 8 years. Last 4 in a CRO agency as an Account Director/Analyst/Project Manager.
Kristina Rowe Atlanta, GA Kristina has been a passionate and curious digital marketer since 2012. She brings a mixture of agency and in-house experience from PPC campaign performance to Landing Page Optimization and A/B Testing. Using her skills in data interpretation and conversion optimization she has a high-focus on customer-centric UX solutions and testing ideation. Clients include the American Cancer Society, Atlanta Journal-Constitution, and Progressive Medical.
Carlos Reyes Guatemala Conversion optimization and experimentation, Growth Marketing
Nilton Alvares São Paulo - Brasil Profissional com 7 anos de experiência em Marketing Digital e Performance. Especialista em SEO, CRO e generalista em Business Intelligence. Primeira experiência com SEO e CRO internacional em 2021.01 (Em espanhol). - Autor em SEO na SEMrush Brasil; - Mentor em SEO e CRO na Gama Academy; - Mentor em SEO e CRO na Distrito for Startups; - Palestrante em SEO no SEO de Pijama.
Siobhan Solberg Greece/USA Measurement Marketing & Optimization specializing in eCommerce.
Jamie Willmott UK Optimisation, User Research, A/B Testing.
Matthias Mandiau Stockholm Full-stack CRO'er. Experienced in operating within the end-to-end CRO process + build AB tests in front-end code.
Kareem Azees Toronto Growth marketing, experimentation, and analytics Check me out at:
ana catarina Brazil UX and CRO specialist for +6 years, retail and ecommerce focused
Sarah Buetof Hamburg, Germany I am the Principal Product Manager for Experimentation at FREE NOW and as such responsible for establishing a company-wide experimentation infrastructure, methodology and mindset. Being a psychologist with a strong focus on research and statistics, I have worked around 10 years in academic science, mainly neuroscience, where I have studied pathological alterations in human brain connectivity with the means of 4D neuroimaging data. After concluding my research career with a doctoral thesis, I decided to look out for new challenges. In a first smaller move I became a full-time lecturer for experimentation and research methodology, before making the great leap into the private industry sector. I joined a large e-commerce company as an Experiment Analyst and was instantly amazed by the application of experimentation methods in the world of agile product development. Inspired by what I had learned in an already well-established experimentation and data-driven environment, I was eager to go the next step and take responsibility for creating a framework on my own and bringing experimentation to life in another company.
DIVYENDU MISHRA INDIA I have 4+ years of experience in the CRO, marketing and e-commerce enterprise domains. This was honed by the startups that I was part of and the 20+ US/UK based e-commerce companies/clients with whom I was working closely as a consultant. Apart from the e-commerce industry, I have also worked on CRO for BFS and the hospitality industry. I was responsible for their digital a/b testing roadmap, marketing strategies, driving growth and revenues through data, analytics & various tools along with client consultation and engagement.
Silvia Serrano Mateos Madrid CRO & UX Specialist
Andrea Corvi London • CRO enthusiast that masters all aspects of the process equally well • Proven track record of optimising digital experiences via A/B and Multivariate testing • Used to working in fast-paced, agile and cross-functional teams • Highly analytical, results-driven and passionate about UI/UX and advanced statistical analysis
Jagadeesh Chundru Vijayawada When I was 22, started E-commerce business on 2015. After 3+ years of experience. unfortunately HandyTailor.Com operations are closed. reasons are plenty unskilled workers. A lot of customization & fitting issues in ladies tailoring industry. Anyway It’s a Long Story. What ever it is HandyTailor helped me on Business Development, Consumer Psychology, and Both Traditional & Digital Marketing.
Gurudev Karanth San Francisco Bay Area One of the founding members of the experimentation team at eBay in 2005, helping build the digital experimentation platform ground up and then deployed at Paypal. Built the first omni-channel experimentation platform ground up at Target
Maulin Shah Portland Inventive CRO and Analytics specialist experienced in driving strategy and execution of conversion funnel optimizations and user acquisitions.
Rachel Harrison Leeds, UK Optimisation, User Research, UX
Simon Clark Newcastle upon Tyne, UK I began my career in Web & Graphic Design over 13 years ago, have worked as a Senior Web Developer at another regional agency, before moving to specialise further in Conversion Rate Optimisation at a global digital group working on some of the largest household names I have worked across a variety of sectors and on some of the UK’s largest homebuilders, insurance companies, Universities, and Automotive brands I oversee the CRO department at Evolved Search which encompasses Strategy, UX Research, Technical aspects such as A/B testing, User Research, Site Speed and Data Analysis
Luis Trindade Lisboa Leading Experimentation @ Farfetch | Building A/B Testing Platform | Product Manager | Startups Lead Mentor | ProductTank Lisbon organizer
Leonard Castro São Paulo CRO Specialist, Ecommerce Growth and CRM strategist
Deborah O'Malley Canada * Google Analytics Certified digital marketer, highly specialized in Conversion Rate Optimization (CRO), and A/B testing. * Master's of Science (M.Sc.) degree with a focus in eye tracking technology, plus a certificate in graphic design. * Published author of six peer-reviewed journal articles and hundreds of online pieces. * Adeptly analyze websites and shrewdly suggest ways to optimize them, bringing clients more conversions, leads, and money.
Jonas Lisboa Co-founder at A/B Smartly - ex Experimentation at
Kathleen Davey Canada SEO Experimentation, CRO, UX desgin
Rui Fang Toronto, Canada Personalization, digital analytics, data science
Geoffrey Bell Charlotte A/B Testing Strategist
Usman Janvekar Toronto, Canada Digital Data & Analytics Manager working on complex transformational solutions across digital that deliver on effectiveness and efficiencies. Specialities: — Consumer online behaviour and effectiveness targeting — Media Measurement and Attribution — Google Martech capability building
Eden Bidani Israel Conversion copywriter and acquisition specialist for SaaS, tech, and DTC brands
Theresa Smith Milwaukee, WI I am focused on driving and building digital initiatives through analytics and optimization. I enjoy both the test management piece and developing programmatic strategy. As a practitioner, I enjoy building out hypothesis libraries and spending an afternoon digging deep in an analytics workspace.
Zharina Pelea Vancouver, Canada Self-motivated Digital Strategist and Marketer with an MBA & 5 years’ experience leading digital Conversion Rate Optimization (CRO) strategies, driving business growth for brands across various verticals (e.g. travel, ecommerce, financial services, B2B, transport, entertainment). Digitally savvy with a passion for the digital landscape and making data-informed decisions. Always up to date with market trends and tools, possessing a working knowledge of platforms like Google Analytics, Optimizely, VWO, Maxymiser, etc. Effective communicator known for building strong relationships with clients & collaborating with internal tech teams to develop and implement solid CRO & digital marketing strategies. Skilled at anticipating and addressing clients’ needs with more than 12 years’ experience in account management. Proven experience of leading successful CRO programs, leading to clients increasing their investment in the ongoing programs.
Jaya Gupta Toronto Product professional specializing in digital banking experiences
Kevin Anderson the Netherlands Product Manager Experimentation
Tony Ferguson Gibraltar Product Manager at Entain Group, specialising in optimising the core customer journey
Rodrigo Carnicero Ungría Greater Madrid Metropolitan Area I have been working on digital marketing projects since 2015. Always working on get traffic, mainly from search engines, and basing decision-making on data. Since the end of 2019, my work has been focused on generating greater benefits for the companies we work for. Specialities: CRO, Web Analyst, SEO, PPC
Jessica James Gibraltar, Gibraltar Data-driven specialist with a strong focus on identifying customer journey break points and managing a team to develop improvements which are A/B tested before implementing on the platform. Constantly exceeding objectives and adding value to other teams by supporting test and learn initiatives.
Josephus (Joey) AYOOLA Brussels Metropolitan Area Digital growth strategist with a huge knack for experimentation.
Paul Postance London CRO operating models
Manna Elizabeth Mathew Greater Toronto Area, Canada Web Analytics, Digital Customer Experience, Digital Strategy
Andrew Godfrey Canada Creative Strategy, Management, Product Development
Jonathan Deleon Orlando Experimentation
Terry Johns Melbourne, Australia Conversion Rate Optimisation, Analytics, Data Studio
Fabricio Migues Spain CRO, web analytics, project management
Philemon Opolot South Africa CRO SPECIALIST
Oreoluwa Akinnawo Lagos, Nigeria CRO, Experimentation and Digital Analytics
Amrdeep Athwal United Kingdom CRO, web analytics and ux
Jon MacDonald Portland, OR USA Ecommerce conversion rate optimization
Sandeep Shah London AB Testing, Vendors, SaaS, Development, Product
Bharat Chandwani India Behavioral Analytics, Consumer Behavior, E-commerce CRO Specialist
Johann van Tonder South Africa Experimentation, Data Science, User Research, CLV
Shahab Samimi Vancouver, BC Venture Capital
Tracy Laranjo Toronto, Ontario, Canada Experimentation, Analytics, A/B Testing
Aybala Karadayilar Berlin Product Management, Design Thinking, A/B Testing
Michael St Laurent Vancouver Experimentation Program Consulting
Jonny Longden Leeds, United Kingdom Analytics & research, strategy, advancing the field
Carlos Oliveira Toronto Business model design, customer development, experiment design
Paul Drake UK Experimentation, A/B Testing, User Research, Business Strategy
Pedro Costa Portugal CRO, Acquisition channels, products engagement and retention
David Stepien Bonn, Germany Experimentation, Data Analysis
Nadim Haddad Toronto, Canada Experimentation, personalization, analytics, BU reporting
Robert Richter Germany, Dresden CRO/AB Testing/User Research
Greg Sherwin Lisboa, Portugal Software architecture and engineering; platform design; systems thinking; complexity science; data science
Dylan Lewis San Diego, CA USA Experimentation, Analytics, and Decision Making
Collin Crowell Vancouver CX, Consulting, Experimentation and personalization trend research and reporting
Brendan McCook Washington, DC, USA AB Testing, Product Strategy, Consulting
Rommil Santiago Toronto, Canada Experimentation