Join the Experiment Nation Directory

Connect with Experimenters from around the world

We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.

Experiment Nation members

PhotoNameLocationShort Bio / SpecialitiesLinkedIn URL
Chris Marsh Finland / UK eCommerce CRO & UX Specialist
Kristina Rowe Atlanta, GA Kristina has been a passionate and curious digital marketer since 2012. She brings a mixture of agency and in-house experience from PPC campaign performance to Landing Page Optimization and A/B Testing. Using her skills in data interpretation and conversion optimization she has a high-focus on customer-centric UX solutions and testing ideation. Clients include the American Cancer Society, Atlanta Journal-Constitution, and Progressive Medical.
Annika London Worked in CRO and digital marketing for almost 8 years. Last 4 in a CRO agency as an Account Director/Analyst/Project Manager.
Carlos Reyes Guatemala Conversion optimization and experimentation, Growth Marketing
Nilton Alvares São Paulo - Brasil Profissional com 7 anos de experiência em Marketing Digital e Performance. Especialista em SEO, CRO e generalista em Business Intelligence. Primeira experiência com SEO e CRO internacional em 2021.01 (Em espanhol). - Autor em SEO na SEMrush Brasil; - Mentor em SEO e CRO na Gama Academy; - Mentor em SEO e CRO na Distrito for Startups; - Palestrante em SEO no SEO de Pijama.
Siobhan Solberg Greece/USA Measurement Marketing & Optimization specializing in eCommerce.
Kareem Azees Toronto Growth marketing, experimentation, and analytics Check me out at:
Jamie Willmott UK Optimisation, User Research, A/B Testing.
Matthias Mandiau Stockholm Full-stack CRO'er. Experienced in operating within the end-to-end CRO process + build AB tests in front-end code.
ana catarina Brazil UX and CRO specialist for +6 years, retail and ecommerce focused
Sarah Buetof Hamburg, Germany I am the Principal Product Manager for Experimentation at FREE NOW and as such responsible for establishing a company-wide experimentation infrastructure, methodology and mindset. Being a psychologist with a strong focus on research and statistics, I have worked around 10 years in academic science, mainly neuroscience, where I have studied pathological alterations in human brain connectivity with the means of 4D neuroimaging data. After concluding my research career with a doctoral thesis, I decided to look out for new challenges. In a first smaller move I became a full-time lecturer for experimentation and research methodology, before making the great leap into the private industry sector. I joined a large e-commerce company as an Experiment Analyst and was instantly amazed by the application of experimentation methods in the world of agile product development. Inspired by what I had learned in an already well-established experimentation and data-driven environment, I was eager to go the next step and take responsibility for creating a framework on my own and bringing experimentation to life in another company.
DIVYENDU MISHRA INDIA I have 4+ years of experience in the CRO, marketing and e-commerce enterprise domains. This was honed by the startups that I was part of and the 20+ US/UK based e-commerce companies/clients with whom I was working closely as a consultant. Apart from the e-commerce industry, I have also worked on CRO for BFS and the hospitality industry. I was responsible for their digital a/b testing roadmap, marketing strategies, driving growth and revenues through data, analytics & various tools along with client consultation and engagement.
Silvia Serrano Mateos Madrid CRO & UX Specialist
Andrea Corvi London • CRO enthusiast that masters all aspects of the process equally well • Proven track record of optimising digital experiences via A/B and Multivariate testing • Used to working in fast-paced, agile and cross-functional teams • Highly analytical, results-driven and passionate about UI/UX and advanced statistical analysis
Jagadeesh Chundru Vijayawada When I was 22, started E-commerce business on 2015. After 3+ years of experience. unfortunately HandyTailor.Com operations are closed. reasons are plenty unskilled workers. A lot of customization & fitting issues in ladies tailoring industry. Anyway It’s a Long Story. What ever it is HandyTailor helped me on Business Development, Consumer Psychology, and Both Traditional & Digital Marketing.
Gurudev Karanth San Francisco Bay Area One of the founding members of the experimentation team at eBay in 2005, helping build the digital experimentation platform ground up and then deployed at Paypal. Built the first omni-channel experimentation platform ground up at Target
Maulin Shah Portland Inventive CRO and Analytics specialist experienced in driving strategy and execution of conversion funnel optimizations and user acquisitions.
Rachel Harrison Leeds, UK Optimisation, User Research, UX
Simon Clark Newcastle upon Tyne, UK I began my career in Web & Graphic Design over 13 years ago, have worked as a Senior Web Developer at another regional agency, before moving to specialise further in Conversion Rate Optimisation at a global digital group working on some of the largest household names I have worked across a variety of sectors and on some of the UK’s largest homebuilders, insurance companies, Universities, and Automotive brands I oversee the CRO department at Evolved Search which encompasses Strategy, UX Research, Technical aspects such as A/B testing, User Research, Site Speed and Data Analysis
Luis Trindade Lisboa Leading Experimentation @ Farfetch | Building A/B Testing Platform | Product Manager | Startups Lead Mentor | ProductTank Lisbon organizer
Leonard Castro São Paulo CRO Specialist, Ecommerce Growth and CRM strategist
Deborah O'Malley Canada * Google Analytics Certified digital marketer, highly specialized in Conversion Rate Optimization (CRO), and A/B testing. * Master's of Science (M.Sc.) degree with a focus in eye tracking technology, plus a certificate in graphic design. * Published author of six peer-reviewed journal articles and hundreds of online pieces. * Adeptly analyze websites and shrewdly suggest ways to optimize them, bringing clients more conversions, leads, and money.
Jonas Lisboa Co-founder at A/B Smartly - ex Experimentation at
Kathleen Davey Canada SEO Experimentation, CRO, UX desgin
Rui Fang Toronto, Canada Personalization, digital analytics, data science
Geoffrey Bell Charlotte A/B Testing Strategist
Usman Janvekar Toronto, Canada Digital Data & Analytics Manager working on complex transformational solutions across digital that deliver on effectiveness and efficiencies. Specialities: — Consumer online behaviour and effectiveness targeting — Media Measurement and Attribution — Google Martech capability building
Jaya Gupta Toronto Product professional specializing in digital banking experiences
Zharina Pelea Vancouver, Canada Self-motivated Digital Strategist and Marketer with an MBA & 5 years’ experience leading digital Conversion Rate Optimization (CRO) strategies, driving business growth for brands across various verticals (e.g. travel, ecommerce, financial services, B2B, transport, entertainment). Digitally savvy with a passion for the digital landscape and making data-informed decisions. Always up to date with market trends and tools, possessing a working knowledge of platforms like Google Analytics, Optimizely, VWO, Maxymiser, etc. Effective communicator known for building strong relationships with clients & collaborating with internal tech teams to develop and implement solid CRO & digital marketing strategies. Skilled at anticipating and addressing clients’ needs with more than 12 years’ experience in account management. Proven experience of leading successful CRO programs, leading to clients increasing their investment in the ongoing programs.
Eden Bidani Israel Conversion copywriter and acquisition specialist for SaaS, tech, and DTC brands
Theresa Smith Milwaukee, WI I am focused on driving and building digital initiatives through analytics and optimization. I enjoy both the test management piece and developing programmatic strategy. As a practitioner, I enjoy building out hypothesis libraries and spending an afternoon digging deep in an analytics workspace.
Kevin Anderson the Netherlands Product Manager Experimentation
Tony Ferguson Gibraltar Product Manager at Entain Group, specialising in optimising the core customer journey
Jessica James Gibraltar, Gibraltar Data-driven specialist with a strong focus on identifying customer journey break points and managing a team to develop improvements which are A/B tested before implementing on the platform. Constantly exceeding objectives and adding value to other teams by supporting test and learn initiatives.
Paul Postance London CRO operating models
Josephus (Joey) AYOOLA Brussels Metropolitan Area Digital growth strategist with a huge knack for experimentation.
Rodrigo Carnicero Ungría Greater Madrid Metropolitan Area I have been working on digital marketing projects since 2015. Always working on get traffic, mainly from search engines, and basing decision-making on data. Since the end of 2019, my work has been focused on generating greater benefits for the companies we work for. Specialities: CRO, Web Analyst, SEO, PPC
Tracy Laranjo Toronto, Ontario, Canada Experimentation, Analytics, A/B Testing
Shahab Samimi Vancouver, BC Venture Capital
Johann van Tonder South Africa Experimentation, Data Science, User Research, CLV
Bharat Chandwani India Behavioral Analytics, Consumer Behavior, E-commerce CRO Specialist
Sandeep Shah London AB Testing, Vendors, SaaS, Development, Product
Jon MacDonald Portland, OR USA Ecommerce conversion rate optimization
Amrdeep Athwal United Kingdom CRO, web analytics and ux
Oreoluwa Akinnawo Lagos, Nigeria CRO, Experimentation and Digital Analytics
Philemon Opolot South Africa CRO SPECIALIST
Fabricio Migues Spain CRO, web analytics, project management
Terry Johns Melbourne, Australia Conversion Rate Optimisation, Analytics, Data Studio
Jonathan Deleon Orlando Experimentation
Andrew Godfrey Canada Creative Strategy, Management, Product Development
Manna Elizabeth Mathew Greater Toronto Area, Canada Web Analytics, Digital Customer Experience, Digital Strategy
Rommil Santiago Toronto, Canada Experimentation
Brendan McCook Washington, DC, USA AB Testing, Product Strategy, Consulting
Collin Crowell Vancouver CX, Consulting, Experimentation and personalization trend research and reporting
Dylan Lewis San Diego, CA USA Experimentation, Analytics, and Decision Making
Greg Sherwin Lisboa, Portugal Software architecture and engineering; platform design; systems thinking; complexity science; data science
Robert Richter Germany, Dresden CRO/AB Testing/User Research
Nadim Haddad Toronto, Canada Experimentation, personalization, analytics, BU reporting
David Stepien Bonn, Germany Experimentation, Data Analysis
Pedro Costa Portugal CRO, Acquisition channels, products engagement and retention
Paul Drake UK Experimentation, A/B Testing, User Research, Business Strategy
Carlos Oliveira Toronto Business model design, customer development, experiment design
Jonny Longden Leeds, United Kingdom Analytics & research, strategy, advancing the field
Michael St Laurent Vancouver Experimentation Program Consulting
Aybala Karadayilar Berlin Product Management, Design Thinking, A/B Testing

Experiment Nation’s past guests and contributors

Chris GowardVancouver, British Columbia, CanadaWiderfunnel’s Chris Goward on how Experimenters need to focus less on the tools and more on strategyLinkedIn
Justin CoonEnglewood, Colorado, United StatesWhat you need to know about SEO ExperimentationLinkedIn
Siddharth TanejaToronto, Ontario, CanadaExperiment Nation: The PodcastLinkedIn
Jaya GuptaToronto, Ontario, CanadaExperiment Nation: The PodcastLinkedIn
Johann Van TonderCity of Cape Town, Western Cape, South AfricaGetting a snapshot of the experimentation industry’s maturity, approaches, and attitudesLinkedIn
Angeles AlonsoMadrid, Community of Madrid, SpainLeveraging UX Research to get the most out of Conversion Rate OptimizationLinkedIn
Sam IrvineGreater Reading AreaPartnering with clients and helping them not get bogged down with statisticsLinkedIn
Gerda Vogt-ThomasEstoniaHow to approach standing up a CRO programLinkedIn
Munir Al-DajaniSeattle, Washington, United StatesRunning Experiments on Personalization, Machine Learning, and AILinkedIn
Alex AtkinsAustin, Texas Metropolitan AreaThe challenges of SEO testing and coordinating the many pieces of a growth programLinkedIn
Magnolia CarvajalGreater Leeds AreaExperimenting in an Agile EnvironmentLinkedIn
Guido X JansenThe Randstad, NetherlandsOptimization and the human mindLinkedIn
Chad SandersonGreater Seattle AreaTo build or buy? Solving the classic Experimenter’s dilemma

Don’t call us CROs

Whatever the size of your company, Experimentation not only protects your KPIs but your job as well
Summer HuToronto, Ontario, CanadaExploring the suitability of t-tests for A/B tests involving RPVLinkedIn
Claire YehCanada Experimentation is key to Personalization successLinkedIn
Eden BidaniIsraelThe how, what, and why of copy testingLinkedIn
Bithika MehraMarina del Rey, California, United StatesPartnering with HiPPOs and leveraging neuromarketing to drive conversionLinkedIn
Renee ThompsonCumming, Georgia, United StatesHow to effectively test on B2B customer propertiesLinkedIn
Zharina PeleaGreater Vancouver Metropolitan AreaHow to design an Experimentation strategy that supports product-developmentLinkedIn
Collin Tate CrowellNorth Vancouver, British Columbia, CanadaExploring the world’s cultures of ExperimentationLinkedIn
Melanie KyrklundAmsterdam, North Holland, NetherlandsNurturing an Experimentation culture by focusing on the processLinkedIn
Kay del RosarioToronto, Ontario, CanadaWords matter: Writing copy that convertsLinkedIn
Michelle MosherAustin, Texas, United StatesHighlighting the need to promote diversity in the CRO industryLinkedIn
Geetu MehtaGreater Melbourne AreaExperimentation strategy: Development and getting buy-inLinkedIn
Nermin CanikIstanbul, TurkeyConcrete tips from a CRO veteranLinkedIn
Gertrud VahtraLondon, England, United KingdomHow to develop and prioritize HypothesesLinkedIn
Talia WolfIsraelFocusing on solving problems not changing page elementsLinkedIn
Nancy KawatraVancouver, British Columbia, CanadaDelivering value in the long-runLinkedIn
Hatice KayaIstanbul, TurkeyBalancing making clients happy while being true to the processLinkedIn
Sophie D’SouzaVancouver, British Columbia, Canada Demonstrating the value of Experimentation to clientsLinkedIn
Connor BradleyToronto, Ontario, CanadaEnabling multi-channel ExperimentationLinkedIn
Anil BatraRedmond, Washington, United StatesUnderstanding why some companies are data-driven while others are notLinkedIn
Mike LoveridgeBountiful, Utah, United StatesHow to continuously run experiments without wasting trafficLinkedIn
Jennifer LuiSan Francisco Bay AreaExperimentation and brand marketingLinkedin
Henrik KahraMiami, Florida, United StatesEstimating the annual impact of ExperimentsLinkedin
Jonny LongdenLeeds, England, United KingdomJust test the bloody thingLinkedIn
Matt SmithLondon, England, United KingdomHandling clients’ most common objectionsLinkedIn
Siobhan SolbergGreeceGoing from music to ExperimentationLinkedIn
Eddie AguilarPortland, Oregon Metropolitan AreaThe importance of gaining trustLinkedIn
Naoshi YamauchiChapel Hill, North Carolina, United StatesNurturing an Experimentation culture with clientsLinkedIn
Chris StucchioSan Francisco, California, United StatesLearn from Experimentation’s statistics leaders

Learn from the “compulsive gambler” behind VWO’s Bayesian test engine
John MeakinAustin, Texas, United StatesLearn from Experimentation’s statistics leaders

A review of Peeking, Post-Hoc Power, and Confidence
Georgi GeorgievBulgariaLearn from Experimentation’s statistics leaders

As your testing velocity increases —so does the potential impact of Experiment Interaction
Tracey ReedAuckland, Auckland, New ZealandMaking websites work harderLinkedIn
Sumantha ShankaranarayanaBangalore Urban, Karnataka, India Communication is key to overcoming skepticsLinkedIn
Marianne StjernvallStockholm Metropolitan AreaStaying connected and navigating uncertain timesLinkedIn
Tony GrantUnited Arab Emirates Getting people excited about ExperimentationLinkedIn
Ric RileyManchester, England, United KingdomDelivering value to clientsLinkedIn
Anirhudh SridharanTamil Nadu, IndiaAlign on goalsLinkedIn
Brandon BrackettIndianapolis, Indiana, United States Over-communication above allLinkedIn
Ton WesselingThe Randstad, NetherlandsThings to avoid when measuring the impact of a CRO programLinkedIn
Shiva ManjunathAustin, Texas, United StatesDon’t call us CROs

Championing data over opinion and bias

Conversion Rate Optimization, Best Practices, and Other Terribly Named things
Kenya DavisCharlotte MetroDon’t call us CROs

The challenges of running an Experimentation program at a large corporation
Scott OlivaresSan Francisco Bay Area Don’t call us CROs

To get personalization right — have good manners and experiment
Jonas AlvesLisbon Metropolitan AreaDon’t call us CROs

Learn about the mind behind’s Experimentation engine
Marlies Wilms FloetApeldoorn, Gelderland, Netherlands 10 tips on nurturing an Experimentation CultureLinkedIn
Alexandra ResnickNew York, New York, United States Living and Experimenting during crazy timesLinkedIn
Aleksander FabijanGreater Seattle AreaThe Experimentation Growth Model and Scaling ExperimentationLinkedIn
Jon CrowderGreater Leeds AreaLaunching a world-class Experimentation program and how to spot a healthy Experimentation cultureLinkedIn
Alex BirkettAustin, Texas, United StatesHow Experimentation can be used for Growth and after you’ve established your Content StrategyLinkedIn
Brent JensenToronto, Ontario, Canada Driving growth through focused experimentationLinkedIn
Heather VodenSan Francisco, California, United States Scaling marketing through ExperimentationLinkedIn
Stephen PavlovichLondon, England, United KingdomConvincing clients on ExperimentationLinkedIn
Sebastian LarssonDurrington, England, United KingdomExperimentation roadmaps begin with researchLinkedIn
Elise MaileLondon, England, United KingdomThe importance of an Experimentation Roadmap and getting buy-in from developersLinkedIn
Abhishek RathoreTokyo, JapanRunning the world’s biggest job site’s Experimentation ProgramLinkedIn
Vipul BansalLucknow, Uttar Pradesh, India Experimentation is the right way to be wrongLinkedIn
Emily LonettoSan Francisco, California, United StatesPowering past things that didn’t work and the importance of focusLinkedIn
Greg LeachToronto, Ontario, Canada Experimentation informs decision makingLinkedIn
Rishi RawatGreater Lansing Focusing on buyer psychology to unlock CRO performanceLinkedIn
Claire FitzpatrickDallas-Fort Worth MetroplexExperimentation isn’t something done at the end of a process — it’s part of a continuous customer-obsessed loopLinkedIn
Alek ToumertChicago, Illinois, United States Exploring organizational design for ExperimentationLinkedIn
Josh SookmanGreater Toronto Area, Canada Driving product development through ExperimentationLinkedIn
Leila SayahToronto, Ontario, Canada Succeeding at Experimentation and Personalization depends on more than just toolsLinkedIn
David MannheimManchester Area, United KingdomHow Experimentation fits in with Analytics and Research as well as why Personalization hasn’t hit the mainstream yetLinkedIn
Franceska VirayGreater Toronto Area, Canada While often overlooked, don’t underestimate the importance of QA when running ExperimentsLinkedIn
Jess VandenbruggenNewcastle East, New South Wales, Australia Everyone is going to be in ExperimentationLinkedIn
Daniel Martin del CampoZapopan, Jalisco, MexicoMore than skills, the most important thing to have in Experimentation is curiosityLinkedIn
John OstrowskiWrocław, Dolnośląskie, Poland The path to a career in CRO is never straightLinkedIn
Emeline Catherine Dit CariotThe Randstad, NetherlandsHave Experimentation — will travelLinkedIn
Dan GrayCanadaExperimentation doesn’t have to stay online when it comes GrowthLinkedIn
Jeff GoldenbergGreater Toronto Area, CanadaHow to approach clients resistant to ExperimentationLinkedIn
Natalie LinNew York, New York, United States Changing high-visibility core experiences requires substantial stakeholder buy-inLinkedIn
Brian David HallEufaula, Alabama, United States Sometimes you don’t seek out Experimentation — but it seeks youLinkedIn
Ramli JohnToronto, Ontario, CanadaThere is no growth without rigorous experimentationLinkedIn
Nicola AmbrogioCanadaLeveraging data and experimentation rather than gut feelings to deliver customer-centric productsLinkedIn
Grace DuToronto, Ontario, CanadaIf you’re deciding whether to build an experimentation platform in-house or go with a 3rd party vendor — read this firstLinkedIn
Jakub LinowskiGreater Toronto Area, CanadaUI design is hard work — but GoodUI is leveraging Experimentation to make that work easierLinkedIn
Angela KangToronto, Ontario, Canada A firm knowledge of statistics will help you excel at experimentationLinkedIn
Josh LoboCanadaLeveraging research and experimentation to drive innovationLinkedIn
Kareem AzeesGreater Toronto Area, CanadaDon’t assume your customers’ motivations — only by talking directly to them can you growLinkedIn
James FloryCanadaA senior strategist shares his perspective on how to succeed at ExperimentationLinkedIn
Jason YangVancouver, British Columbia, CanadaA Conversion Conversation with TELUS Digital’s Jason YangLinkedIn