Experiment Nation: The Conference 2022 – DAY FIVE

Mixed Methods: How UX Research can supercharge your experimentation practice with Harriet Swan
Chapters
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00:00 - Introduction
1:07 - Evidence-based decision making
1:33 - Agenda
2:00 - What is mixed methods experimentation?
5:11 - Why should I apply a mixed methods approach?
7:09 - How can I implement a mixed methods program?
8:47 - Aligning application with context
16:08 - Summary
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