Episodes
See our recent episodes below or watch them all on YouTube.
Season 4
Season 3
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Product Experimentation
Trends that have to stop
Recent Episodes
Some episodes from the last couple of years
Shopify’s Shanelle Mullin on tough buy-in conversations and how we can empower future optimizers
Tracy Laranjo chats with Shopify’s Experimentation & Analysis Lead, Shanelle Mullin, about tough buy-in conversations, her take on the “I don’t dream of labour” trend, making experimentation more representative of diverse voices, and how we can empower the next generation of optimizers.
Evolved Search's Simon Clark talks about the importance of UX and his thoughts about Google Optimize
Simon shares how communication and UX are important to any optimization practice.
Microsoft's Tim Mehta talks about managing an Experimentation Program
Tim Mehta talks about how he leverages both quantitative and quantitative research to find frustration points to optimize.
Rohit Rayala on how he supported over 25 clients and drove an average growth rate of 154% in 12 months
Rohit talks to us about a process called PSIP that hoped him drive 154% growth for over 25 clients.
Aditi Gupta talks about influencing product roadmaps with experimentation
Manage expectation to avoid headaches when adjusting roadmaps based on experiment results.
How Save the Children Italy's Valerio De Biasio leverages CRO to help save lives
CRO not only helps generate sales, it can help save and improve lives.
Farfetch's Luis Trindade on how to build a strong Experimentation Culture
Farfetch’s Luis Trindade on how to build a strong Experimentation Culture.
Experiment Nation chats with the folks behind CRO Memes
Who are the people behind CRO Memes? We don't know either - but Tracy did recently chat with the elusive group to learn a bit about them.
Polestar's Oliver Wyman on building an Optimization team and Experimentation culture
Learn about how Oliver measures the performance of his team, ensures optimization is connected across functions, and what he'd do if he didn't run experiments.
ConvertCart's Shaivi Sahay on figuring out what to test first
Learn about how Shaivi approaches new CRO challenges.
Maulin Shah shares his key elements of an experimentation roadmap
Maulin Shah shares his key elements of an experiment-driven roadmap
Willful's Tracy Laranjo on how the Experimentation Community has made her a better Experimenter
Tracy also shares a peek behind the curtain of what it's like to work on Experiment Nation.
Sam Media's Kudakwashe Shamu on how designers have to get out of their comfort zones
Kudakwashe shares his advice to designers out there who haven't yet embraced Experimentation.
Amazon's Joey Herzberg on ensuring that work is always aligned with what the customer wants
Joey talks about how to always be aligned to customer needs, working across functions and his drone work.
Kilo Health's Lukas Petrauskas on how website copy is costing companies 30% of their website revenue
Lukas shares how he evaluates specialists, and how companies are missing out on 30% of their revenue.
Reprise Digital Spain's Silvia Serrano on applying Maslow’s hierarchy of needs to CRO
Silvia shares how to apply Maslow’s hierarchy of needs to CRO as well as how to think about testing for value propositions.
Spencer Gray on how CRO is not a standalone service but rather a team sport
Spencer Gray shares how he grew the CRO department at 97th floor and how successful CRO works with other services.
Ana Catarina Cizilio tells us about CRO in Brazil and the mindset needed for CRO
Ana tells us about the differences between the US and Brazil, as well as about the mindset you need to succeed at CRO.
Specsavers' Melanie Kyrklund on How to run a high-impact optimization program
In this episode, Rommil and Tracy interview Melanie Kyrklund from Specsavers on how to run a high-impact optimization program, how to align the program with a product's vision, and how she likes black licorice.