Tentative schedule as of August 7, 2022
| Day | Session | Speaker(s) |
|---|---|---|
| Monday, September 26, 2022 | Optimizers think they know data, but only a few do these three things | Alexandra Matheny |
| How to create a customer journey map | Anthony Wallace | |
| Pre-test planning: The Red-Headed Stepchild of Experimentation | Haley Carpenter | |
| Absence of Evidence Is Not Evidence of Absence | Qike (Max) LI | |
| Why Focus on Skeptical First-time Buyers? | Rishi Rawat | |
| Tuesday, September 27, 2022 | The secrets behind a thriving relationship between a CRO agency and the client | Andra Baragan |
| Conquer your first 90 days as a new CRO Specialist | Carlos Trujillo | |
| Getting started leading an experimentation programme | Cristina Pujol | |
| Life is an Experiment | Evelyn EBO | |
| Purists vs Pragmatists in CRO – and why we need the latter to grow our industry | Matt Scaysbrook | |
| From CRO to CVO | Valentin Radu | |
| Wednesday, September 28, 2022 | How to Optimize Your Testing Program via the Inclusion of a Shared Control Group | Hannah Alexander |
| What skillsets are required for digital optimisation | Jonny Longden | |
| Testing Data Science | Kelsey Kincaid and Hannah Alexander | |
| How to change visitor’s habits with running server-side tests | Lucia van der Brink | |
| Getting Buy-in For Experiment Ideas | Shiva Manjunath | |
| Multi Faceting Your DTC Brand to Optimize Email Revenue | Trina Moitra | |
| Thursday, September 29, 2022 | How to optimize you shopping cart: Tips and Live teardown | Adrian Timar |
| 10 Areas for B2B Ecommerce Optimisation | Amrdeep Athwal | |
| Using Heatmaps to make data-driven analysis | Deborah O’Malley | |
| Lessons Experimentation practitioners can learn from explorers of history | Lucas Vos | |
| 3-column checkout layout: Verifone case study | Nicoleta Danilet | |
| 2 Experimentation ideas that helped my Product Management Career | Olabanji Ewenla | |
| Friday, September 30, 2022 | How to use questions in CRO and how to build a Questioning framework | Riccardo Vandra |
| 7 tips for CRO Program Success | Chris Marsh | |
| Mixed Methods: How UX Research can supercharge your experimentation practice | Harriet Swan | |
| The “Unstructured” Brain Framework | Juliana Jackson | |
| Experiment to Innovate | Kenneth Kutyn | |
| Scaling a self-serve Experimentation Program | Sabrina Naqvi |
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