We want Experimenters and CROs to learn from each other
At Experiment Nation, we believe that diverse thought leads to better outcomes and this is why we are creating a platform for Experimenters of all experience levels and backgrounds to share their thoughts and insights.
To help give everyone in our community a voice, the Experiment Nation Conference is giving those who are new to speaking at events a chance to speak at one without all of the usual pressure or stress of presenting to a live audience.
We are better together.
How it will work this year
- It will still be virtual and on-demand.
- Each session will be from 5 minutes to 30 minutes long.
- We will publish new sessions each day between September 26 to 30, 2022
- It will be FREE to all Experiment Nation Bi-Weekly newsletter subscribers.
Not your typical conference lineup
We wanted speakers from around the world with representation from at least 10 countries. We also wanted a strong representation from women and people of colour. We want all this because we have the world to gain by learning from so many different perspectives. With that in mind, here is the current schedule:
| Day | Session | Speaker(s) |
|---|---|---|
| Monday, September 26, 2022 | Optimizers think they know data, but only a few do these three things | Alexandra Matheny |
| How to create a customer journey map | Anthony Wallace | |
| Pre-test planning: The Red-Headed Stepchild of Experimentation | Haley Carpenter | |
| Why Focus on Skeptical First-time Buyers? | Rishi Rawat | |
| How to land a great job in CRO (and earn what you’re worth) | Tracy Laranjo | |
| Tuesday, September 27, 2022 | The secrets behind a thriving relationship between a CRO agency and the client | Andra Baragan |
| Conquer your first 90 days as a new CRO Specialist | Carlos Trujillo | |
| Getting started leading an experimentation programme | Cristina Pujol | |
| Life is an Experiment | Evelyn EBO | |
| Purists vs Pragmatists in CRO – and why we need the latter to grow our industry | Matt Scaysbrook | |
| From CRO to CVO | Valentin Radu | |
| Absence of Evidence Is Not Evidence of Absence | Qike (Max) LI | |
| Wednesday, September 28, 2022 | How to Optimize Your Testing Program via the Inclusion of a Shared Control Group | Hannah Alexander and Luke Youtsey |
| What skillsets are required for digital optimisation | Jonny Longden | |
| Testing Data Science | Kelsey Kincaid and Hannah Alexander | |
| How to change visitor’s habits with running server-side tests | Lucia van der Brink | |
| Getting Buy-in For Experiment Ideas | Shiva Manjunath | |
| Multi Faceting Your DTC Brand to Optimize Email Revenue | Trina Moitra | |
| Thursday, September 29, 2022 | How to optimize you shopping cart: Tips and Live teardown | Adrian Timar |
| 10 Areas for B2B Ecommerce Optimisation | Amrdeep Athwal | |
| Using Heatmaps to make data-driven analysis | Deborah O’Malley | |
| Lessons Experimentation practitioners can learn from explorers of history | Lucas Vos | |
| 3-column checkout layout: Verifone case study | Nicoleta Danilet | |
| 2 Experimentation ideas that helped my Product Management Career | Olabanji Ewenla | |
| Friday, September 30, 2022 | How to use questions in CRO and how to build a Questioning framework | Riccardo Vandra |
| 7 tips for CRO Program Success | Chris Marsh | |
| Mixed Methods: How UX Research can supercharge your experimentation practice | Harriet Swan | |
| The “Unstructured” Brain Framework | Juliana Jackson | |
| Experiment to Innovate | Kenneth Kutyn | |
| Scaling a self-serve Experimentation Program | Sabrina Naqvi |
Some highlights about our lineup
We’re giving many CROs their first chance to speak at a conference.
We have speakers from 12 countries.
Just under half of our speakers identify as she/her.
Over 35% of our speakers are People of Colour.
We’d love for this percentage to be higher for future events and we’ll continue to do our best to reach out to speakers of diverse backgrounds. As always, we’re open to suggestions and feedback on how we can make this event better in the future.