CRO QA: Why Implementation QA Matters with Daniel Ramirez and Liz King
Welcome to our insightful video on the importance of accurate implementation and quality assurance (CRO QA) in A/B testing. In this detailed discussion, we delve into the critical role that proper implementation and thorough QA play in ensuring reliable data collection, unbiased results, and successful optimization strategies.
Chapters with Timestamps:
00:00 - Introduction
00:31 - What is a Measurement Plan?
01:02 - The Components of a Measurement Plan
02:40 - The Significance of Accurate Implementation
03:13 - The Role of Implementation in A/B Testing
04:08 - The Role of QA in A/B Testing
04:46 - QA Process Overview
05:15 - Verifying Tracking Code
06:12 - Confirming Traffic Split
07:03 - Cross-Browser and Cross-Device Testing
08:00 - Event Conversion and Tracking
09:04 - Segmentation and Targeting
09:44 - Ensuring Data Consistency
10:13 - User Experience Testing
10:57 - Mobile Responsiveness
11:25 - Documentation Review
11:48 - Stakeholder Review
12:30 - Enhancing Implementation Through Frameworks
13:08 - Unit Testing
13:27 - Integration Testing
13:48 - End-to-End Testing
14:17 - Code Reviews
14:58 - Automated Tools
15:36 - Linter Tools
16:04 - Visual Regression Testing Tools
16:36 - Browser Testing Tools
17:03 - Tag Management Systems
17:36 - Automated Event Tracking Tools
18:06 - Conclusion and Key Takeaways
