Experiment Nation: The Conference 2023 – DAY ONE

A Beginner’s Guide to CRO: How to Get Started Ft. Carla Quizon
This beginner's guide to CRO will try to help newbies understand the core ideas of CRO and give out ideas on how to get started. Conversion Rate Optimization (CRO) and experimentation can be scary and confusing, especially for first-timers. Not knowing where and how to start is usually one of the reasons for that fear.

00:00 - Introductions
00:07 - Understanding user experience and pain points
00:25 - Introduction and background of Carla, a digital strategist
00:44 - Focus on conversion rate optimization and experimentation
08:09 - Understand client's vision and goals from their company's perspective
08:41 - Leverage diverse data sources and correlation to optimize
09:40 - Conduct thorough research and avoid hasty decisions
10:31 - Mindful consideration of experimentation feasibility and design
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