Tag Archives
- 1Conversion Mentors: Learn CRO from Basic to Pro in a Comic Book StyleBecome an Expert in CRO Conversion Rate Optimization (CRO) is a powerful tool for boosting your business growth, but getting started can be overwhelming. How do you implement an effective experimen... Read more...
- 1Assessing InequalityProviding basic foundations for measuring inequality from the perspective of distributional properties This monograpg reviews a set of widely used summary inequality measures, and the lesser known... Read more...
- 1An Introduction to Statistical Learning: with Applications in RAn Introduction to Statistical Learning provides an accessible overview of the field of statistical learning, an essential toolset for making sense of the vast and complex data sets that have emerged ... Read more...
- 1Statistical Rules of ThumbSensibly organized for quick reference, Statistical Rules of Thumb, Second Edition compiles simple rules that are widely applicable, robust, and elegant, and each captures key statistical concepts. Th... Read more...
- 1Practical Statistics for Data Scientists: 50 Essential ConceptsThis practical guide explains how to apply various statistical methods to data science, tells you how to avoid their misuse, and gives you advice on what's important and what's not.
- 2Trustworthy Online Controlled Experiments: A Practical Guide to A/B TestingGetting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using tru... Read more...
- 2Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading WebsitesMost websites lose. Almost all of them. Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them. Others are successful at first, a... Read more...
- 2Don't Make Me Think, Revisited: A Common Sense Approach to Web UsabilitySince Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles... Read more...
- 2Experimentation Works: The Surprising Power of Business ExperimentsDon't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced... Read more...
- 2Kill Your Conversion Killers with The Dexter Method™: A Pragmatic Approach to ConversionKill Your Conversion Killers is your no-frills guide to e-commerce conversion optimization: why it matters, how to approach it, and the start-to-finish steps you can take to grow your revenue. Author... Read more...
