Learn the fundamentals of Experimentation in less than 60 minutes
Like analytics, Experimentation is a key skill for Product Managers today. At the end of this no-nonsense course, students will understand the role of Experimentation in helping make strategic decisions, how to design basic Experiments and analyze their results, and how to develop a strategy that maximizes your resources and drives results. We’ll explore:
- Why PMs must Experiment
- When should you run Experiments?
- 10 important terms in Experimentation
- How to run an effective experiment
- Developing an Experimentation roadmap
- Building the team
- How to nurture an Experimentation culture
- Communication
- Documentation
- Intermediate/Advanced topic: Analyzing Results (Introduction to Frequentist, Bayesian, and Sequential statistics)
- Further reading