Our Udemy class


Learn the fundamentals of Experimentation in less than 60 minutes

https://www.udemy.com/course/experimentation-ab-testing-for-product-managers/?referralCode=53C8D314400C25120BFB

Like analytics, Experimentation is a key skill for Product Managers today. At the end of this no-nonsense course, students will understand the role of Experimentation in helping make strategic decisions, how to design basic Experiments and analyze their results, and how to develop a strategy that maximizes your resources and drives results. We’ll explore:

  1. Why PMs must Experiment
  2. When should you run Experiments?
  3. 10 important terms in Experimentation
  4. How to run an effective experiment
  5. Developing an Experimentation roadmap
  6. Building the team
  7. How to nurture an Experimentation culture
  8. Communication
  9. Documentation
  10. Intermediate/Advanced topic: Analyzing Results (Introduction to Frequentist, Bayesian, and Sequential statistics)
  11. Further reading

Check it out here!

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Connect with members of the Experiment Nation Directory
PhotoNameLocationShort Bio / SpecialitiesLinkedIn URL
Eden Bidani Israel Conversion copywriter and acquisition specialist for SaaS, tech, and DTC brands https://www.linkedin.com/in/edenbidani
Collin Crowell Vancouver CX, Consulting, Experimentation and personalization trend research and reporting https://www.linkedin.com/in/collincrowell/
Pedro Costa Portugal CRO, Acquisition channels, products engagement and retention https://www.linkedin.com/in/pedrocosta18