Our Udemy class


Learn the fundamentals of Experimentation in less than 60 minutes

https://www.udemy.com/course/experimentation-ab-testing-for-product-managers/?referralCode=53C8D314400C25120BFB

Like analytics, Experimentation is a key skill for Product Managers today. At the end of this no-nonsense course, students will understand the role of Experimentation in helping make strategic decisions, how to design basic Experiments and analyze their results, and how to develop a strategy that maximizes your resources and drives results. We’ll explore:

  1. Why PMs must Experiment
  2. When should you run Experiments?
  3. 10 important terms in Experimentation
  4. How to run an effective experiment
  5. Developing an Experimentation roadmap
  6. Building the team
  7. How to nurture an Experimentation culture
  8. Communication
  9. Documentation
  10. Intermediate/Advanced topic: Analyzing Results (Introduction to Frequentist, Bayesian, and Sequential statistics)
  11. Further reading

Check it out here!

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Connect with members of the Experiment Nation Directory
PhotoNameLocationShort Bio / SpecialitiesLinkedIn URL
Paul Postance London CRO operating models https://www.linkedin.com/in/paulpostance
Usman Janvekar Toronto, Canada Digital Data & Analytics Manager working on complex transformational solutions across digital that deliver on effectiveness and efficiencies. Specialities: — Consumer online behaviour and effectiveness targeting — Media Measurement and Attribution — Google Martech capability building https://www.linkedin.com/in/usmana
Fabricio Migues Spain CRO, web analytics, project management https://www.linkedin.com/in/fabriciomigues/