Testimonials - Experiment Nation


I think curiosity is a must in experimentation. Experimentation involves asking a lot of questions and curiosity is the fuel that will get you to ask those questions, [whether] it is from ‘what if we change this CTA color to green?’ to ‘how does this page drive value to our users?’. Curiosity is something you must have if you are interested in getting into experimentation.

Daniel Martin del Campo

Business knowledge is important. Everything you learn needs to be evaluated against with a ‘so what does that mean for us?’ question.

Jon Crowder

[It’s important for Experimenters to have] the ability to communicate clearly to all levels within a company (yes, I’m talking about HiPPOs) and the ability to uncover insights.

Darian Rusow
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