Over the years, so many speakers from around the world have shared great content with our followers during our conferences that we’ve decided to group them together into themes and form an unofficial (and free) CRO School for our YouTube subscribers. This is by no means a substitute for fully fleshed-out CRO programs out there but rather is meant to give you some useful nuggets about the main topics of this field.
We’ve also added some useful Interviews with Experimenters that could add additional colour to topics as needed.
Research
- What CROs need to know about Heatmaps with Deborah O’Malley
- How to make a customer-centric diagnosis with Marion Ravel
- How to “Hack” Experimentation with Anthropology with Eden Bidani
- Combining Quantitative and Qualitative to Increase Conversions with Harriet Swan
- CRO’s role among Web Analytics and UX with Izabella Lopes
- Prioritizing ideas to create a testing program with Rachel Van West
- Not every insight is derived from an A/B Test with Daniela Marquez
- How to build a customer journey map with Anthony Wallace
- How to rally your team around Voice of Customer research with Tracy Laranjo
- Where are the users? with Moshe Mikanovsky
- How to use data to find hidden insights about customers & opportunities for optimization with Sina Fak
- Soul of a user with Akhil Kapoor
Interviews that could be of interest:
Program Management
- Change management for Experimentation Culture – Do’s and Don’ts with Ruben de Boer
- Tips on running a Test-to-Learn Experimentation Program with Shiva Manjunath
- Creating an experimentation program that’s more than A/B testing with Annika Thompson and Paul Randall
- Moving Beyond Spaghetti Testing with Haley Carpenter
- Stop struggling with testing – start pre-test planning with Haley Carpenter
- Global experimentation: Problem-solving at scale with Melanie Kyrklund
- Build the Perfect Experimentation Roadmap with Kenya Davis and Krissy Tripp
- How to be good at Experimentation Program Management with Cristina Pujol
- Scaling a self-serve Experimentation Program with Sabrina Naqvi
- Reducing the cost of running an experimentation program with Tasin Reza
- 7 tips for CRO Program Success with Chris Marsh
Interviews that could be of interest:
Strategy and frameworks
- WIN by focusing on SKEPTICAL first-time customers With Rishi Rawat
- Optimize Customer Lifetime Value – NOT Conversion Rates with Valentin Radu
- Experimentation post-conversion: Switching from buying journey to customer journey with Juliana Jackson
- Strategies are not made every day, improvements are with Siddhartha Kathpalia
- Experiment to Innovate with Kenneth Kutyn
- The Digital Experimentation Model with Marylin Montoya
- Prioritizing ideas to create a testing program with Rachel Van West
- My quick and dirty way to create a Learning Agenda (aka the BADR method) with Rommil Santiago
- How to use questions in CRO and how to build a Questioning framework with Riccardo Vandra
- Multi Faceting Your DTC Brand to Optimize Email Revenue with Trina Moitra
- How to change visitor’s habits with running server-side tests with Lucia van den Brink
Retrospectives and Lessons Learned
- The challenges nobody talks about with Taz Risma
- 7 must-know CRO fundamentals based on running 22,000 tests with Ayat Shukairy
- The top 3 Conversion Optimization Tips with Alexandra Matheny
- Lessons Experimentation Practitioners can learn from explorers of history with Lucas Vos
- Year 1 of an experimentation team: challenges, achievements & learnings with Angela Wu & Namrata Dhuru
- Product experimentation, from startup to multiple agile teams with John Ostrowski and Andrea Corvi
Design of Experiments and Analysis
- Avoid AB Testing Statistics Mistakes with Max LI
- SRM and Experiment Tracking with Jonas Alves
- Optimize Your Testing Program via the Inclusion of a Shared Control Group with Hannah Alexander & Luke Youtsey
- Using Chi-Square Analysis for A\B\N Tests with W. Scott Sanders
- Testing Data Science with Kelsey Kincaid and Hannah Alexander
Interviews that could be of interest:
Stakeholder Management
- Getting Buy-in For Experiment Ideas with Shiva Manjunath
- How to get buy-in for your CRO program with Jonny Longden
- Ripple Benefits: CRO as the foundation of other digital marketing efforts with Spencer Gray
- Client Relationship Tips from a CRO Agency Founder with Andra Baragan
Interviews that could be of interest:
Experimentation Culture
- Achieving women’s full potential in 6 steps with Bithika Mehra
- Developing a Culture of Testing/Experimentation with Anil Batra
- Best practices might be killing your experimentation culture – 3 reasons why with Ana Catarina Cizilio
- How Europe Leverages AI for Optimization with Noémie Sauvage
Career Development
- Conquer your first 90 days as a new CRO Specialist with Carlos Trujillo
- Get a great CRO job and get PAID with Tracy Laranjo
- What is product growth? Creating & Navigating the path to product growth with Aditi Gupta
- The “Unstructured” Brain Framework with Juliana Jackson
- 2 Experimentation ideas that helped my Product Management Career with Olabanji Ewenla
Interviews that could be of interest:
Some Ideas and Inspiration
- 10 Areas for B2B Ecommerce Optimisation with Amrdeep Athwal
- Five things that piss me off about eCommerce and how to fix them with Jon Ivanco
Case Studies
- What’s the best time to send an email with Deborah O’Malley
- Checkout Optimization Case Study: 3-column layout with Nicoleta Danile?
- How to optimize your shopping cart: Tips and Live teardown with Adrian Timar
Introduction to basics
- Pizza Dough CRO with Simon Clark
- How to make a better sandwich: An introduction to multivariate testing (Danielle Gunraj)
Industry Commentary
- The Science of Business (Jonny Longden)
- Purists vs Pragmatists in CRO – and why we need the latter to grow our industry with Matt Scaysbrook
- We Need More ART in CRO with Jimmy Barber
- Life is an Experiment with Evelyn EBO
Interviews that could be of interest: