Exam answers for: Luísa Campos for June 01 2022 21:25:06 Experiment Nation

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1. What is Peeking?
Answer Provided: ✓ Looking at test results before the test is complete with the intention of ending the test.

Correct Answer: Looking at test results before the test is complete with the intention of ending the test.

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2. Which of the following sources of data has the least amount of bias?
Answer Provided: ✓ Meta-analyses

Correct Answer: Meta-analyses

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3. In Frequentist statistics, which of the following is the risk of testing too many KPIs?
Answer Provided: ✕ Sample Ratio Mismatch

Correct Answer: Increased chance of a false positive

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4. Which of the following is a reason to document experiments?
Answer Provided: ✓ All the answers are correct

Correct Answer: All the answers are correct

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5. Which is NOT a benefit of having “North Star Metric”?
Answer Provided: ✓ They have no sample size requirements

Correct Answer: They have no sample size requirements

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6. In A/B testing, a “control” is generally which of the following?
Answer Provided: ✓ The version where no changes have been made

Correct Answer: The version where no changes have been made

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7. If a program’s ratio of “successful” tests (aka “win rate”) to launched tests is constantly 50%, what should you suspect?
Answer Provided: ✕ The CRO is testing on a mature website/product

Correct Answer: The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

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8. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ✓ When one experiment impacts the outcome of another

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Correct Answer: When one experiment impacts the outcome of another

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9. When collecting test ideas, which of the following should NOT be done?
Answer Provided: ✓ Only consider best practices

Correct Answer: Only consider best practices

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10. What is NOT a sign of a healthy Experimentation Culture?
Answer Provided: ✓ Experiment results do not alter any plans

Correct Answer: Experiment results do not alter any plans

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11. Which of the following is a problem with last-touch attribution?
Answer Provided: ✓ It ignores upper-funnel activities

Correct Answer: It ignores upper-funnel activities

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12. What is not a valid CRO option when a site has little traffic?
Answer Provided: ✓ Believe you cannot run any tests

Correct Answer: Believe you cannot run any tests

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13. What is “bias”?
Answer Provided: ✓ It is a systemic preference towards something

Correct Answer: It is a systemic preference towards something

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14. Confidence levels must be which of the following?
Answer Provided: ✓ Set based on the needs of an experiment

Correct Answer: Set based on the needs of an experiment

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15. Which of the following describes a “Holdout Group”?
Answer Provided: ✓ A control group that does not get exposed to a treatment/variation

Correct Answer: A control group that does not get exposed to a treatment/variation

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16. What does “MVT” stand for?
Answer Provided: ✓ Multivariate Test

Correct Answer: Multivariate Test

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17. “AIDA” stands for which of the following?
Answer Provided: ✓ Attention, Interest, Desire, Action

Correct Answer: Attention, Interest, Desire, Action

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18. What does “KPI” stand for?
Answer Provided: ✓ Key Performance Indicator

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Correct Answer: Key Performance Indicator

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19. Which BEST describes a CTA / call to action?
Answer Provided: ✓ A prompt telling the user to take an action

Correct Answer: A prompt telling the user to take an action

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20. When writing copy, what is your #1 priority?
Answer Provided: ✕ Converting multiple target audiences

Correct Answer: Writing for clarity, not cleverness

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21. Which of the following best describes why letting a test run longer than planned may not be beneficial?
Answer Provided: ✓ You are probably not testing something very impactful

Correct Answer: You are probably not testing something very impactful

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22. Which generally happens when testing many variants running at once?
Answer Provided: ✕ It is harder to measure

Correct Answer: The power of your experiment decreases drastically

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23. What of the following is NOT true about a Unique Selling (or Value) Proposition?
Answer Provided: ✓ Customers know what it is before landing on your property

Correct Answer: Customers know what it is before landing on your property

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24. Which of the following is an example of social proof?
Answer Provided: ✓ Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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25. What is copywriting for conversion?
Answer Provided: ✓ Copywriting that compels the reader to perform a specific action

Correct Answer: Copywriting that compels the reader to perform a specific action

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26. Which of the following is not one of Cialdini’s 6 Principles of Persuasion?
Answer Provided: ✓ Humour

Correct Answer: Humour

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27. Which of the following is TRUE of best practices?
Answer Provided: ✓ They are a good starting point for ideation and testing

Correct Answer: They are a good starting point for ideation and testing

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28. What is quantitative research NOT used for?
Answer Provided: ✓ Understanding why users are behaving a certain way

Correct Answer: Understanding why users are behaving a certain way

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29. What is qualitative research used for ?
Answer Provided: ✓ Understanding why your users are behaving a certain way

Correct Answer: Understanding why your users are behaving a certain way

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30. An experiment demonstrates a 10% decrease in conversion rate at a 99% confidence level. In what way is this still a ‘win’?
Answer Provided: ✕ Statistically significant results are better than ‘flat’ results

Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature

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