Exam answers for: Niklas Bräutigam for June 01 2022 15:04:05 Experiment Nation

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1. Heatmaps are what form of data?
Answer Provided: ✓ Quantitative and Qualitative

Correct Answer: Quantitative and Qualitative

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2. What is a “hero image”?
Answer Provided: ✓ It is the largest image near the top of a webpage

Correct Answer: It is the largest image near the top of a webpage

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3. When writing copy, what is your #1 priority?
Answer Provided: ✓ Writing for clarity, not cleverness

Correct Answer: Writing for clarity, not cleverness

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4. Which of the following BEST describes “statistical significance”?
Answer Provided: ✓ The probability the result observed was not due to random chance

Correct Answer: The probability the result observed was not due to random chance

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5. Which of the following is NOT a benefit of test iteration?
Answer Provided: ✕ With luck, you can reuse some assets – saving you time

Correct Answer: Increased statistical power

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6. Which of the following is an example of scarcity?
Answer Provided: ✓ Only 7 left in stock.

Correct Answer: Only 7 left in stock.

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7. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ✓ To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

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8. Which of the following does NOT describe what an “Experiment” is?
Answer Provided: ✕ A method to demonstrate a known fact

Correct Answer: A way to permanently change your website

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9. Which generally happens when testing many variants running at once?
Answer Provided: ✓ The power of your experiment decreases drastically

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Correct Answer: The power of your experiment decreases drastically

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10. After you have completed your conversion audit and have a list of hypotheses, what is the next step you need to take?
Answer Provided: ✓ Prioritize the hypotheses based on your framework of choice

Correct Answer: Prioritize the hypotheses based on your framework of choice

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11. Which of the following is NOT an example of urgency?
Answer Provided: ✓ Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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12. Which is NOT a factor in calculating sample size (in Frequentist statistics)?
Answer Provided: ✓ Time

Correct Answer: Time

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13. What does “KPI” stand for?
Answer Provided: ✓ Key Performance Indicator

Correct Answer: Key Performance Indicator

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14. Which of the following is an example of “chunking”?
Answer Provided: ✓ Breaking longer text into smaller parts

Correct Answer: Breaking longer text into smaller parts

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15. What should you do if you want to experiment on a website with little traffic?
Answer Provided: ✓ Test high-impact changes

Correct Answer: Test high-impact changes

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16. What is NOT a sign of a healthy Experimentation Culture?
Answer Provided: ✓ Experiment results do not alter any plans

Correct Answer: Experiment results do not alter any plans

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17. Which of the following is NOT a good strategy for analyzing test results?
Answer Provided: ✓ None of the answers

Correct Answer: None of the answers

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18. If there is no meaningful difference between your control and variation in terms of your success metric, which of the following should you decide?
Answer Provided: ✕ The test was inconclusive

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Correct Answer: It depends on the hypothesis

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19. What is copywriting for conversion?
Answer Provided: ✕ Copywriting that communicates brand values

Correct Answer: Copywriting that compels the reader to perform a specific action

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20. What can we learn from tests run on sites that aren’t our own?
Answer Provided: ✓ What worked for them and their audience

Correct Answer: What worked for them and their audience

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21. If a program’s ratio of “successful” tests (aka “win rate”) to launched tests is constantly 50%, what should you suspect?
Answer Provided: ✓ The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

Correct Answer: The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

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22. What is a false negative?
Answer Provided: ✓ It is when you don’t detect an effect when one exists

Correct Answer: It is when you don’t detect an effect when one exists

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23. Which BEST describes an experiment “Hypothesis”?
Answer Provided: ✓ An educated guess as to what will happen during your experiment

Correct Answer: An educated guess as to what will happen during your experiment

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24. In Frequentist statistics, which of the following is the risk of testing too many KPIs?
Answer Provided: ✓ Increased chance of a false positive

Correct Answer: Increased chance of a false positive

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25. When collecting test ideas, which of the following should NOT be done?
Answer Provided: ✓ Only consider best practices

Correct Answer: Only consider best practices

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26. In A/B testing, a “control” is generally which of the following?
Answer Provided: ✓ The version where no changes have been made