Exam answers for: Mario Breser for June 11 2022 03:28:49

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1. Which of the following sources of data has the least amount of bias?
Answer Provided: ? Randomized Control Trial results

Correct Answer: Meta-analyses

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2. Which is NOT a benefit of having “North Star Metric”?
Answer Provided: ? Avoiding undoing the progress of other tests

Correct Answer: They have no sample size requirements

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3. What is a false negative?
Answer Provided: ? It is when you don’t detect an effect when one exists

Correct Answer: It is when you don’t detect an effect when one exists

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4. In A/B testing, a “control” is generally which of the following?
Answer Provided: ? The version where no changes have been made

Correct Answer: The version where no changes have been made

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5. Heatmaps are what form of data?
Answer Provided: ? Quantitative and Qualitative

Correct Answer: Quantitative and Qualitative

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6. Which is a benefit of testing extreme changes?
Answer Provided: ? Generating stronger signals to measure

Correct Answer: Generating stronger signals to measure

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7. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ? When one experiment impacts the outcome of another

Correct Answer: When one experiment impacts the outcome of another

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8. When collecting test ideas, which of the following should NOT be done?
Answer Provided: ? Only consider best practices

Correct Answer: Only consider best practices

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9. Which is NOT a characteristic of “Novelty effects”?
Answer Provided: ? New features always perform the best

Correct Answer: New features always perform the best

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10. Which is NOT a valid reason to run an A/A test?
Answer Provided: ? To measure the confidence of your control

Correct Answer: To measure the confidence of your control

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11. Select the option which BEST completes the following sentence, “Great Experiments ______”:
Answer Provided: ? Answer business questions

Correct Answer: Answer business questions

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12. What is “bias”?
Answer Provided: ? It is a systemic preference towards something

Correct Answer: It is a systemic preference towards something

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13. What does “MVT” stand for?
Answer Provided: ? Multivariate Test

Correct Answer: Multivariate Test

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14. “AIDA” stands for which of the following?
Answer Provided: ? Attention, Interest, Desire, Action

Correct Answer: Attention, Interest, Desire, Action

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15. What does “KPI” stand for?
Answer Provided: ? Key Performance Indicator

Correct Answer: Key Performance Indicator

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16. When writing copy, what is your #1 priority?
Answer Provided: ? Writing for clarity, not cleverness

Correct Answer: Writing for clarity, not cleverness

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17. What is a “hero image”?
Answer Provided: ? It is the largest image near the top of a webpage

Correct Answer: It is the largest image near the top of a webpage

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18. Which of the following is NOT a benefit of test iteration?
Answer Provided: ? With luck, you can reuse some assets – saving you time

Correct Answer: Increased statistical power

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19. Which generally happens when testing many variants running at once?
Answer Provided: ? The power of your experiment decreases drastically

Correct Answer: The power of your experiment decreases drastically

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20. Which BEST defines “Baseline Conversion”?
Answer Provided: ? The most recently recorded conversion rate of the metric you want to measure

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

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21. What of the following is NOT true about a Unique Selling (or Value) Proposition?
Answer Provided: ? Customers know what it is before landing on your property

Correct Answer: Customers know what it is before landing on your property

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22. What is copywriting for conversion?
Answer Provided: ? Copywriting that compels the reader to perform a specific action

Correct Answer: Copywriting that compels the reader to perform a specific action

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23. Which of the following CANNOT help you write copy for conversion?
Answer Provided: ? Rewriting competitors’ messaging

Correct Answer: Mining customer reviews and testimonials.Rewriting competitors’ messaging

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24. What can we learn from tests run on sites that aren’t our own?
Answer Provided: ? What worked for them and their audience

Correct Answer: What worked for them and their audience

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25. Which of the following is TRUE of best practices?
Answer Provided: ? They are a good starting point for ideation and testing

Correct Answer: They are a good starting point for ideation and testing

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26. What is quantitative research NOT used for?
Answer Provided: ? Understanding why users are behaving a certain way

Correct Answer: Understanding why users are behaving a certain way

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27. Which of the following characterizes Value Propositions and Unique Selling Propositions?
Answer Provided: ? It is that very reason which motivates a buyer to purchase that product

Correct Answer: It is that very reason which motivates a buyer to purchase that product

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28. If there is no meaningful difference between your control and variation in terms of your success metric, which of the following should you decide?
Answer Provided: ? The test was inconclusive

Correct Answer: It depends on the hypothesis

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29. Which of the following is NOT a good strategy for analyzing test results?
Answer Provided: ? None of the answers

Correct Answer: None of the answers

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30. An experiment demonstrates a 10% decrease in conversion rate at a 99% confidence level. In what way is this still a ‘win’?
Answer Provided: ? You’ve saved the business time and money which they might have by implementing this costly feature

Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature

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