Exam answers for: Shiva Manjunath for June 11 2022 03:29:34

If you’d like to score higher on your next attempt, consider checking out these resources.

=======

1. Which generally happens when testing many variants running at once?
Answer Provided: ? The power of your experiment decreases drastically

Correct Answer: The power of your experiment decreases drastically

Comments Entered: NA

2. An experiment demonstrates a 10% decrease in conversion rate at a 99% confidence level. In what way is this still a ‘win’?
Answer Provided: ? You’ve saved the business time and money which they might have by implementing this costly feature

Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature

Comments Entered: NA

3. What does “MVT” stand for?
Answer Provided: ? Multivariate Test

Correct Answer: Multivariate Test

Comments Entered: NA

4. What does “ARPU” stand for?
Answer Provided: ? Average Revenue Per User

Correct Answer: Average Revenue Per User

Comments Entered: NA

5. Which of the following sources of data has the least amount of bias?
Answer Provided: ? Meta-analyses

Correct Answer: Meta-analyses

Comments Entered: NA

6. Which of the following describes a “Holdout Group”?
Answer Provided: ? A control group that does not get exposed to a treatment/variation

Correct Answer: A control group that does not get exposed to a treatment/variation

Comments Entered: NA

7. Which of the following is an example of social proof?
Answer Provided: ? Customers like you also liked this.

Correct Answer: Customers like you also liked this.

Comments Entered: NA

8. What is a “hero image”?
Answer Provided: ? It is the largest image near the top of a webpage

Correct Answer: It is the largest image near the top of a webpage

Comments Entered: NA

9. What should you do if you want to experiment on a website with little traffic?
Answer Provided: ? Test high-impact changes

Correct Answer: Test high-impact changes

Comments Entered: NA

10. What can we learn from tests run on sites that aren’t our own?
Answer Provided: ? What worked for them and their audience

Correct Answer: What worked for them and their audience

Comments Entered: NA

11. A test has a >50% lift to your primary metric. What is the first thing you should do?
Answer Provided: ? Sanity check your results

Correct Answer: Sanity check your results

Comments Entered: NA

12. Which of the following is true about tests that are run during holidays?
Answer Provided: ? Visitors during holidays are not necessarily like visitors during the rest of the year

Correct Answer: Visitors during holidays are not necessarily like visitors during the rest of the year

Comments Entered: NA

13. Which of the following is an example of scarcity?
Answer Provided: ? Only 7 left in stock.

Correct Answer: Only 7 left in stock.

Comments Entered: NA

14. Which BEST describes an experiment “Hypothesis”?
Answer Provided: ? An educated guess as to what will happen during your experiment

Correct Answer: An educated guess as to what will happen during your experiment

Comments Entered: NA

15. Heatmaps are what form of data?
Answer Provided: ? Quantitative and Qualitative

Correct Answer: Quantitative and Qualitative

Comments Entered: NA

16. Which of the following characterizes Value Propositions and Unique Selling Propositions?
Answer Provided: ? It is that very reason which motivates a buyer to purchase that product

Correct Answer: It is that very reason which motivates a buyer to purchase that product

Comments Entered: NA

17. Select the option which BEST completes the following sentence, “Great Experiments ______”:
Answer Provided: ? Answer business questions

Correct Answer: Answer business questions

Comments Entered: NA

18. Which of the following is TRUE of best practices?
Answer Provided: ? They are a good starting point for ideation and testing

Correct Answer: They are a good starting point for ideation and testing

Comments Entered: NA

19. Which of the following is true about p-values?
Answer Provided: ? The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.

Correct Answer: The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.

Comments Entered: NA

20. Which of the following best describes why letting a test run longer than planned may not be beneficial?
Answer Provided: ? You are probably not testing something very impactful

Correct Answer: You are probably not testing something very impactful

Comments Entered: NA

21. Which is NOT a factor in calculating sample size (in Frequentist statistics)?
Answer Provided: ? Time

Correct Answer: Time

Comments Entered: NA

22. What is a Sample Ratio Mismatch?
Answer Provided: ? The expected traffic split does not match sample size requirements

Correct Answer: The observed traffic split is statistically significantly different from what was expected

Comments Entered: NA

23. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ? To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Comments Entered: NA

24. Which of the following is an example of “chunking”?
Answer Provided: ? Breaking longer text into smaller parts

Correct Answer: Breaking longer text into smaller parts

Comments Entered: NA

25. After you have completed your conversion audit and have a list of hypotheses, what is the next step you need to take?
Answer Provided: ? Prioritize the hypotheses based on your framework of choice

Correct Answer: Prioritize the hypotheses based on your framework of choice

Comments Entered: NA

26. Which is NOT a valid reason to run an A/A test?
Answer Provided: ? To measure the confidence of your control

Correct Answer: To measure the confidence of your control

Comments Entered: NA

27. What is “flicker”?
Answer Provided: ? When the contents of a variation visibily change during loading because your testing tool is overriding existing code

Correct Answer: When the contents of a variation visibily change during loading because your testing tool is overriding existing code

Comments Entered: NA

28. Which is a benefit of testing extreme changes?
Answer Provided: ? Generating stronger signals to measure

Correct Answer: Generating stronger signals to measure

Comments Entered: NA

29. What of the following is NOT true about a Unique Selling (or Value) Proposition?
Answer Provided: ? Customers know what it is before landing on your property

Correct Answer: Customers know what it is before landing on your property

Comments Entered: NA

30. What is copywriting for conversion?
Answer Provided: ? Copywriting that compels the reader to perform a specific action

Correct Answer: Copywriting that compels the reader to perform a specific action

Comments Entered: NA





Rommil Santiago