Exam answers for: Charles Kim for June 13 2022 19:05:23 Experiment Nation

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1. What is the most important step you can take to increase your funnel’s final conversion rate?
Answer Provided: ? Identify the biggest drop-off points and prioritize fixing those

Correct Answer: Identify the biggest drop-off points and prioritize fixing those

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2. Bayesian and Frequentist are which of the following?
Answer Provided: ? Schools of thought in statistics

Correct Answer: Schools of thought in statistics

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3. Which of the following is NOT an example of urgency?
Answer Provided: ? Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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4. When collecting test ideas, which of the following should NOT be done?
Answer Provided: ? Only consider best practices

Correct Answer: Only consider best practices

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5. When writing copy, what is your #1 priority?
Answer Provided: ? Writing for clarity, not cleverness

Correct Answer: Writing for clarity, not cleverness

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6. Which generally happens when testing many variants running at once?
Answer Provided: ? The power of your experiment decreases drastically

Correct Answer: The power of your experiment decreases drastically

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7. Which BEST describes a CTA / call to action?
Answer Provided: ? A prompt telling the user to take an action

Correct Answer: A prompt telling the user to take an action

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8. In A/B testing, a “control” is generally which of the following?
Answer Provided: ? The version where no changes have been made

Correct Answer: The version where no changes have been made

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9. What is NOT a sign of a healthy Experimentation Culture?
Answer Provided: ? Experiment results do not alter any plans

Correct Answer: Experiment results do not alter any plans

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10. Which BEST defines “Baseline Conversion”?
Answer Provided: ? The most recently recorded conversion rate of the metric you want to measure

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

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11. Which is NOT a valid reason to run an A/A test?
Answer Provided: ? To measure the confidence of your control

Correct Answer: To measure the confidence of your control

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12. Which of the following best describes why letting a test run longer than planned may not be beneficial?
Answer Provided: ? You are probably not testing something very impactful

Correct Answer: You are probably not testing something very impactful

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13. What is a “Bonferroni Correction”?
Answer Provided: ? A way to control for false positives when analyzing multiple metrics

Correct Answer: A way to control for false positives when analyzing multiple metrics

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14. Which of the following describes a “Holdout Group”?
Answer Provided: ? A control group that does not get exposed to a treatment/variation

Correct Answer: A control group that does not get exposed to a treatment/variation

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15. After you have completed your conversion audit and have a list of hypotheses, what is the next step you need to take?
Answer Provided: ? Prioritize the hypotheses based on your framework of choice

Correct Answer: Prioritize the hypotheses based on your framework of choice

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16. Select the option which BEST completes the following sentence, “Great Experiments ______”:
Answer Provided: ? Answer business questions

Correct Answer: Answer business questions

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17. Which of the following sources of data has the least amount of bias?
Answer Provided: ? Meta-analyses

Correct Answer: Meta-analyses

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18. What is copywriting for conversion?
Answer Provided: ? Copywriting that compels the reader to perform a specific action

Correct Answer: Copywriting that compels the reader to perform a specific action

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19. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ? To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

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20. Which of the following is not one of Cialdini’s 6 Principles of Persuasion?
Answer Provided: ? Humour

Correct Answer: Humour

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21. Which is NOT a factor in calculating sample size (in Frequentist statistics)?
Answer Provided: ? Time

Correct Answer: Time

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22. A test has a >50% lift to your primary metric. What is the first thing you should do?
Answer Provided: ? Sanity check your results

Correct Answer: Sanity check your results

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23. What is Peeking?
Answer Provided: ? Checking to see if you’ve hit sample size before the test is complete with the intention of ending the test.

Correct Answer: Looking at test results before the test is complete with the intention of ending the test.

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24. Which of the following does NOT describe what an “Experiment” is?
Answer Provided: ? A way to permanently change your website

Correct Answer: A way to permanently change your website

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25. What is not a valid CRO option when a site has little traffic?
Answer Provided: ? Believe you cannot run any tests

Correct Answer: Believe you cannot run any tests

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26. “AIDA” stands for which of the following?
Answer Provided: ? Attention, Interest, Desire, Action

Correct Answer: Attention, Interest, Desire, Action

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27. Which of the following BEST describes “statistical significance”?
Answer Provided: ? The probability the result observed was not due to random chance

Correct Answer: The probability the result observed was not due to random chance

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28. What should you do before you run an experiment?
Answer Provided: ? All answers are correct

Correct Answer: All answers are correct

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29. “PMF” stands for which of the following?
Answer Provided: ? Product-Market Fit

Correct Answer: Product-Market Fit

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30. An experiment demonstrates a 10% decrease in conversion rate at a 99% confidence level. In what way is this still a ‘win’?
Answer Provided: ? You’ve saved the business time and money which they might have by implementing this costly feature

Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature

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