Exam answers for: Matheus Rocha for June 15 2022 19:35:01

Posted byRommil SantiagoPosted inUncategorizedTags:

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1. Which of the following is not one of Cialdini’s 6 Principles of Persuasion?
Answer Provided: ? Humour

Correct Answer: Humour

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2. A test has a >50% lift to your primary metric. What is the first thing you should do?
Answer Provided: ? Sanity check your results

Correct Answer: Sanity check your results

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3. Which is NOT a characteristic of “Novelty effects”?
Answer Provided: ? New features always perform the best

Correct Answer: New features always perform the best

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4. What is “flicker”?
Answer Provided: ? When the contents of a variation visibily change during loading because your testing tool is overriding existing code

Correct Answer: When the contents of a variation visibily change during loading because your testing tool is overriding existing code

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5. Which BEST describes a CTA / call to action?
Answer Provided: ? A prompt telling the user to take an action

Correct Answer: A prompt telling the user to take an action

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6. When writing copy, what is your #1 priority?
Answer Provided: ? Writing for clarity, not cleverness

Correct Answer: Writing for clarity, not cleverness

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7. What should you do before you run an experiment?
Answer Provided: ? All answers are correct

Correct Answer: All answers are correct

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8. Which of the following describes a “Holdout Group”?
Answer Provided: ? A group that is set aside for a survey

Correct Answer: A control group that does not get exposed to a treatment/variation

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9. Bayesian and Frequentist are which of the following?
Answer Provided: ? Schools of thought in statistics

Correct Answer: Schools of thought in statistics

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10. What is copywriting for conversion?
Answer Provided: ? Copywriting that compels the reader to perform a specific action

Correct Answer: Copywriting that compels the reader to perform a specific action

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11. Which of the following is NOT a benefit of test iteration?
Answer Provided: ? Increased statistical power

Correct Answer: Increased statistical power

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12. After you have completed your conversion audit and have a list of hypotheses, what is the next step you need to take?
Answer Provided: ? Prioritize the hypotheses based on your framework of choice

Correct Answer: Prioritize the hypotheses based on your framework of choice

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13. What should you do if you want to experiment on a website with little traffic?
Answer Provided: ? Test high-impact changes

Correct Answer: Test high-impact changes

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14. What does “ARPU” stand for?
Answer Provided: ? Average Revenue Per User

Correct Answer: Average Revenue Per User

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15. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ? When one experiment impacts the outcome of another

Correct Answer: When one experiment impacts the outcome of another

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16. Which of the following is an example of social proof?
Answer Provided: ? Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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17. Which BEST describes an experiment “Hypothesis”?
Answer Provided: ? An educated guess as to what will happen during your experiment

Correct Answer: An educated guess as to what will happen during your experiment

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18. When collecting test ideas, which of the following should NOT be done?
Answer Provided: ? Only consider best practices

Correct Answer: Only consider best practices

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19. Which of the following is an example of “chunking”?
Answer Provided: ? Breaking a long funnel into smaller parts

Correct Answer: Breaking longer text into smaller parts

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20. Which BEST defines “Baseline Conversion”?
Answer Provided: ? The most recently recorded conversion rate of the metric you want to measure

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

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21. What can we learn from tests run on sites that aren’t our own?
Answer Provided: ? What worked for them and their audience

Correct Answer: What worked for them and their audience

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22. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ? To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

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23. In Frequentist statistics, which of the following is the risk of testing too many KPIs?
Answer Provided: ? Increased chance of a false positive

Correct Answer: Increased chance of a false positive

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24. Which is a danger of following best practices?
Answer Provided: ? They may not work for you

Correct Answer: They may not work for you

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25. What is NOT a sign of a healthy Experimentation Culture?
Answer Provided: ? Experiment results do not alter any plans

Correct Answer: Experiment results do not alter any plans

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26. The “C” in “VOC” stands for which of the following?
Answer Provided: ? Customer

Correct Answer: Customer

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27. Which of the following sources of data has the least amount of bias?
Answer Provided: ? Randomized Control Trial results

Correct Answer: Meta-analyses

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28. What is a “hero image”?
Answer Provided: ? It is the largest image near the top of a webpage

Correct Answer: It is the largest image near the top of a webpage

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29. “PMF” stands for which of the following?
Answer Provided: ? Product-Market Fit

Correct Answer: Product-Market Fit

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30. Confidence levels must be which of the following?
Answer Provided: ? Statistically significant

Correct Answer: Set based on the needs of an experiment

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Rommil Santiago
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