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Answer Provided: ✓ Understanding why your users are behaving a certain way
Correct Answer: Understanding why your users are behaving a certain way
Comments Entered: NA
Answer Provided: ✓ Looking at test results before the test is complete with the intention of ending the test.
Correct Answer: Looking at test results before the test is complete with the intention of ending the test.
Comments Entered: NA
Answer Provided: ✓ Quantitative and Qualitative
Correct Answer: Quantitative and Qualitative
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Answer Provided: ✓ A prompt telling the user to take an action
Correct Answer: A prompt telling the user to take an action
Comments Entered: NA
Answer Provided: ✕ p = .05 means that if you reject the null hypothesis, the probability of a type I error (aka false positive) is only 5%
Correct Answer: The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.
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Answer Provided: ✓ Multivariate Test
Correct Answer: Multivariate Test
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Answer Provided: ✓ Meta-analyses
Correct Answer: Meta-analyses
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Answer Provided: ✓ To measure the confidence of your control
Correct Answer: To measure the confidence of your control
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Answer Provided: ✓ The probability the result observed was not due to random chance
Correct Answer: The probability the result observed was not due to random chance
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Answer Provided: ✓ Test high-impact changes
Correct Answer: Test high-impact changes
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Answer Provided: ✓ All the answers are correct
Correct Answer: All the answers are correct
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Answer Provided: ✓ Identify the biggest drop-off points and prioritize fixing those
Correct Answer: Identify the biggest drop-off points and prioritize fixing those
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Answer Provided: ✓ Customers like you also liked this.
Correct Answer: Customers like you also liked this.
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Answer Provided: ✓ Humour
Correct Answer: Humour
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Answer Provided: ✓ The most recently recorded conversion rate of the metric you want to measure
Correct Answer: The most recently recorded conversion rate of the metric you want to measure
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Answer Provided: ✓ A control group that does not get exposed to a treatment/variation
Correct Answer: A control group that does not get exposed to a treatment/variation
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Answer Provided: ✓ Believe you cannot run any tests
Correct Answer: Believe you cannot run any tests
Comments Entered: NA
Answer Provided: ✓ You’ve saved the business time and money which they might have by implementing this costly feature
Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature
Comments Entered: NA
Answer Provided: ✓ It ignores upper-funnel activities
Correct Answer: It ignores upper-funnel activities
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Answer Provided: ✓ Customers like you also liked this.
Correct Answer: Customers like you also liked this.
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Answer Provided: ✓ Experiment results do not alter any plans
Correct Answer: Experiment results do not alter any plans
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Answer Provided: ✓ It depends on the hypothesis
Correct Answer: It depends on the hypothesis
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Answer Provided: ✓ When one experiment impacts the outcome of another
Correct Answer: When one experiment impacts the outcome of another
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Answer Provided: ✓ They are a good starting point for ideation and testing
Correct Answer: They are a good starting point for ideation and testing
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Answer Provided: ✓ Writing for clarity, not cleverness
Correct Answer: Writing for clarity, not cleverness
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Answer Provided: ✓ Time
Correct Answer: Time
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Answer Provided: ✓ You should never promise any outcomes
Correct Answer: You should never promise any outcomes
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Answer Provided: ✓ Customers know what it is before landing on your property
Correct Answer: Customers know what it is before landing on your property
Comments Entered: NA
Answer Provided: ✓ Product-Market Fit
Correct Answer: Product-Market Fit
Comments Entered: NA
Answer Provided: ✓ Breaking longer text into smaller parts
Correct Answer: Breaking longer text into smaller parts
Comments Entered: NA
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