Exam answers for: Levon Galstyan for June 24 2022 15:50:23

If you’d like to score higher on your next attempt, consider checking out these resources.

=======

1. What is Peeking?
Answer Provided: ? Checking to see if you’ve hit sample size before the test is complete with the intention of ending the test.

Correct Answer: Looking at test results before the test is complete with the intention of ending the test.

Comments Entered: NA

2. Which BEST defines “Baseline Conversion”?
Answer Provided: ? The most recently recorded conversion rate of the metric you want to measure

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

Comments Entered: NA

3. After you have completed your conversion audit and have a list of hypotheses, what is the next step you need to take?
Answer Provided: ? Prioritize the hypotheses based on your framework of choice

Correct Answer: Prioritize the hypotheses based on your framework of choice

Comments Entered: NA

4. Select the option which BEST completes the following sentence, “Great Experiments ______”:
Answer Provided: ? Answer business questions

Correct Answer: Answer business questions

Comments Entered: NA

5. What is a false negative?
Answer Provided: ? It is when you don’t detect an effect when one exists

Correct Answer: It is when you don’t detect an effect when one exists

Comments Entered: NA

6. “PMF” stands for which of the following?
Answer Provided: ? Product-Market Fit

Correct Answer: Product-Market Fit

Comments Entered: NA

7. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ? When one experiment impacts the outcome of another

Correct Answer: When one experiment impacts the outcome of another

Comments Entered: NA

8. An experiment demonstrates a 10% decrease in conversion rate at a 99% confidence level. In what way is this still a ‘win’?
Answer Provided: ? You’ve saved the business time and money which they might have by implementing this costly feature

Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature

Comments Entered: NA

9. What does “MVT” stand for?
Answer Provided: ? Multivariate Test

Correct Answer: Multivariate Test

Comments Entered: NA

10. Which of the following CANNOT help you write copy for conversion?
Answer Provided: ? Rewriting competitors’ messaging

Correct Answer: Mining customer reviews and testimonials.Rewriting competitors’ messaging

Comments Entered: NA

11. When collecting test ideas, which of the following should NOT be done?
Answer Provided: ? Only consider best practices

Correct Answer: Only consider best practices

Comments Entered: NA

12. What is NOT a sign of a healthy Experimentation Culture?
Answer Provided: ? Experiment results do not alter any plans

Correct Answer: Experiment results do not alter any plans

Comments Entered: NA

13. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ? To clearly set a goal to your experiment

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Comments Entered: NA

14. If a program’s ratio of “successful” tests (aka “win rate”) to launched tests is constantly 50%, what should you suspect?
Answer Provided: ? The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

Correct Answer: The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

Comments Entered: NA

15. Which of the following is an example of social proof?
Answer Provided: ? Customers like you also liked this.

Correct Answer: Customers like you also liked this.

Comments Entered: NA

16. Which is a benefit of testing extreme changes?
Answer Provided: ? Generating stronger signals to measure

Correct Answer: Generating stronger signals to measure

Comments Entered: NA

17. “AIDA” stands for which of the following?
Answer Provided: ? Attention, Interest, Desire, Action

Correct Answer: Attention, Interest, Desire, Action

Comments Entered: NA

18. In Frequentist statistics, which of the following is the risk of testing too many KPIs?
Answer Provided: ? Increased chance of a false positive

Correct Answer: Increased chance of a false positive

Comments Entered: NA

19. Which of the following sources of data has the least amount of bias?
Answer Provided: ? Surveys

Correct Answer: Meta-analyses

Comments Entered: NA

20. Which of the following BEST describes “statistical significance”?
Answer Provided: ? The probability the result observed was not due to random chance

Correct Answer: The probability the result observed was not due to random chance

Comments Entered: NA

21. What is “bias”?
Answer Provided: ? It is a systemic preference towards something

Correct Answer: It is a systemic preference towards something

Comments Entered: NA

22. What does “KPI” stand for?
Answer Provided: ? Key Performance Indicator

Correct Answer: Key Performance Indicator

Comments Entered: NA

23. Which of the following is NOT an example of urgency?
Answer Provided: ? Customers like you also liked this.

Correct Answer: Customers like you also liked this.

Comments Entered: NA

24. What is quantitative research NOT used for?
Answer Provided: ? Understanding why users are behaving a certain way

Correct Answer: Understanding why users are behaving a certain way

Comments Entered: NA

25. Which of the following is an example of “chunking”?
Answer Provided: ? Breaking a long funnel into smaller parts

Correct Answer: Breaking longer text into smaller parts

Comments Entered: NA

26. Which is a danger of following best practices?
Answer Provided: ? They may not work for you

Correct Answer: They may not work for you

Comments Entered: NA

27. The “C” in “VOC” stands for which of the following?
Answer Provided: ? Customer

Correct Answer: Customer

Comments Entered: NA

28. What is a “Bonferroni Correction”?
Answer Provided: ? A way to control for false positives when analyzing multiple metrics

Correct Answer: A way to control for false positives when analyzing multiple metrics

Comments Entered: NA

29. What does “ARPU” stand for?
Answer Provided: ? Average Revenue Per User

Correct Answer: Average Revenue Per User

Comments Entered: NA

30. What should you do if you want to experiment on a website with little traffic?
Answer Provided: ? Test high-impact changes

Correct Answer: Test high-impact changes

Comments Entered: NA





Rommil Santiago