Results for fabricio.migues@gmail.com

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1. If there is no meaningful difference between your control and variation in terms of your success metric, which of the following should you decide?
Answer Provided: ? The test was inconclusive

Correct Answer: It depends on the hypothesis

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2. Which of the following is not one of Cialdini’s 6 Principles of Persuasion?
Answer Provided: ? Humour

Correct Answer: Humour

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3. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ? When one experiment impacts the outcome of another

Correct Answer: When one experiment impacts the outcome of another

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4. Which BEST defines “Baseline Conversion”?
Answer Provided: ? The most recently recorded conversion rate of the metric you want to measure

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

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5. A test has a >50% lift to your primary metric. What is the first thing you should do?
Answer Provided: ? Sanity check your results

Correct Answer: Sanity check your results

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6. What is Peeking?
Answer Provided: ? Looking at test results before the test is complete.

Correct Answer: Looking at test results before the test is complete with the intention of ending the test.

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7. Which BEST describes an experiment “Hypothesis”?
Answer Provided: ? An educated guess as to what will happen during your experiment

Correct Answer: An educated guess as to what will happen during your experiment

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8. What is quantitative research NOT used for?
Answer Provided: ? Prioritizing your backlog

Correct Answer: Understanding why users are behaving a certain way

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9. Which BEST describes a CTA / call to action?
Answer Provided: ? Clicking a button

Correct Answer: A prompt telling the user to take an action

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10. Which of the following characterizes Value Propositions and Unique Selling Propositions?
Answer Provided: ? It is that very reason which motivates a buyer to purchase that product

Correct Answer: It is that very reason which motivates a buyer to purchase that product

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11. If your p-value is 0.05 then which of the following is TRUE?
Answer Provided: ? You have statistical significance

Correct Answer: There is a 5% probability that one would detect this result if there was no difference between variants

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12. Which generally happens when testing many variants running at once?
Answer Provided: ? The power of your experiment decreases drastically

Correct Answer: The power of your experiment decreases drastically

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13. Which of the following is an example of scarcity?
Answer Provided: ? Only 7 left in stock.

Correct Answer: Only 7 left in stock.

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14. What is NOT a sign of a healthy Experimentation Culture?
Answer Provided: ? Experiment results do not alter any plans

Correct Answer: Experiment results do not alter any plans

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15. When writing copy, what is your #1 priority?
Answer Provided: ? Writing for clarity, not cleverness

Correct Answer: Writing for clarity, not cleverness

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16. What should you do before you run an experiment?
Answer Provided: ? All answers are correct

Correct Answer: All answers are correct

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17. What is the most important step you can take to increase your funnel’s final conversion rate?
Answer Provided: ? Identify the biggest drop-off points and prioritize fixing those

Correct Answer: Identify the biggest drop-off points and prioritize fixing those

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18. Select the option which BEST completes the following sentence, “Great Experiments ______”:
Answer Provided: ? Answer business questions

Correct Answer: Answer business questions

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19. Which of the following is a reason to document experiments?
Answer Provided: ? All the answers are correct

Correct Answer: All the answers are correct

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20. What is not a valid CRO option when a site has little traffic?
Answer Provided: ? Believe you cannot run any tests

Correct Answer: Believe you cannot run any tests

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21. Which is a danger of following best practices?
Answer Provided: ? They may not work for you

Correct Answer: They may not work for you

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22. Which is a benefit of testing extreme changes?
Answer Provided: ? Generating stronger signals to measure

Correct Answer: Generating stronger signals to measure

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23. What is copywriting for conversion?
Answer Provided: ? Copywriting that compels the reader to perform a specific action

Correct Answer: Copywriting that compels the reader to perform a specific action

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24. Which of the following is NOT a benefit of test iteration?
Answer Provided: ? With luck, you can reuse some assets – saving you time

Correct Answer: Increased statistical power

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25. What does “MVT” stand for?
Answer Provided: ? Multi-Variation Test

Correct Answer: Multivariate Test

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26. Which of the following does NOT describe what an “Experiment” is?
Answer Provided: ? A method to demonstrate a known fact

Correct Answer: A way to permanently change your website

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27. Which of the following is TRUE of best practices?
Answer Provided: ? They are a good starting point for ideation and testing

Correct Answer: They are a good starting point for ideation and testing

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28. “PMF” stands for which of the following?
Answer Provided: ? Product-Market Fit

Correct Answer: Product-Market Fit

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29. Which of the following BEST describes “statistical significance”?
Answer Provided: ? The probability the result observed was not due to random chance

Correct Answer: The probability the result observed was not due to random chance

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30. In A/B testing, a “control” is generally which of the following?
Answer Provided: ? The version where no changes have been made

Correct Answer: The version where no changes have been made

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